Our client, a leader in their industry, are seeking a visionary Sales and Marketing Officer to elevate our brand presence and accelerate our growth trajectory in this competitive beauty space. Part of this transformation includes the introduction of 4 new product streams in the B2B sector. Each one is highly disruptive in the marketplace and brings a new quality at an extraordinary price., Define and evolve our brand positioning to make our brands synonymous with effortless, transformative beauty solutions.
- Ensure brand consistency across all touchpoints-from Instagram-worthy packaging to professional training materials, digital content, salon displays, and new product innovations.
- Drive measurable growth metrics: brand awareness, consumer penetration, salon adoption rates, and revenue impact.
- Establish clear KPIs that align with beauty industry benchmarks and our ambitious growth targets.
- Strategically allocate marketing budget across traditional beauty marketing channels and emerging platforms, ensuring maximum ROI.
- Grow and manage a multi-disciplined team of marketeers, social, graphic and ecommerce people who are data-led and customer-focused.
What We're Looking For
- This is a highly selective search for an exceptional beauty marketing leader
- Beauty Analytics Expert: You're equally comfortable analysing Instagram engagement metrics, salon sell-through rates, or customer acquisition costs.
- Beauty Scale-up Experience: You understand the unique challenges of growing beauty brands.
- Hands-on Beauty Leader: You're as comfortable directing a high-concept campaign shoot as you are demonstrating product application techniques
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Head of Marketing in Liverpool employer: The Exchange
Exchange People is an excellent employer, offering a supportive and family-oriented work culture that prioritises employee well-being and growth. Located in the thriving Whitehouse Industrial Estate in Runcorn, we provide permanent opportunities with competitive pay and a commitment to developing our team members' skills in the Auto Body Industry.
