At a Glance
- Tasks: Drive event sales and manage client accounts to maximise venue occupancy.
- Company: Exciting catering and hospitality venue in London.
- Benefits: Flexible working options, dynamic team environment, and growth opportunities.
- Other info: Fast-paced role with opportunities for creativity and problem-solving.
- Why this job: Join a passionate team and make memorable events happen!
- Qualifications: Event sales experience or relevant degree with transferable skills.
The predicted salary is between 30000 - 40000 £ per year.
We are only accepting applications from graduates of The Event Academy at this time.
Sector: Catering/ Venues & Hospitality
Location/ Office address: London
WFH/ Office/ Remote: Office (1 day at home per week after 3 months)
Main Job Purpose:
Developing, driving and delivering event sales to maximise occupancy, and convert revenue for the business. Once the business has been converted, acting as an account manager for the client to help drive sales through key account management.
Key duties and responsibilities:
- To effectively sell the smaller event spaces by liaising with clients in an attempt to win new business for the venue.
- To take ownership of an event from the first point of enquiry, through the sale process until the point of contract, then handing over to the planning team for the event logistics.
- Continue to develop the account to win more business.
- Conduct pricing and contract negotiation in line with sales strategy to increase the utilisation of the venue’s event space.
- Use innovative and proactive methods to nurture and develop existing accounts to secure repeat business and new events.
- Handle enquiries supplied by New Business Manager.
- Host clients for site visits, menu tastings and other on and offsite hospitality to win business and develop account relationships.
- Develop a thorough understanding of the various services offered to support clients in as much of the event planning as is required (e.g. food and beverage choices, AV and theme requirements).
- To support Head of Sales, New Business Manager and Senior Sales Managers with work on lost business and lapsed accounts where necessary.
- To produce, distribute and manage all the administrative paperwork for each event up until contract stage.
- Ad-hoc sales and marketing duties, including client entertaining, attending networking events and exhibitions and menu tastings as required by Head of Sales.
Qualifications/Experience:
The ideal candidate will display passion and drive for the events industry and have some event sales experience, i.e., in a venue or events company. Alternatively, they must have a degree and demonstrate suitable transferable skills from previous employment roles.
Skills:
- Problem solving
- Time Management
- Drive for results
- Pro-active nature
- Creativity
- Forward Planning
Any other information:
This job description is intended to illustrate the main duties and responsibilities of the job. It is not to be regarded as exhaustive. Other tasks and responsibilities of a broadly comparable nature may be added on a temporary or permanent basis in line with business needs, as appropriate.
Sales Executive employer: The Event Academy
As a Sales Executive at our vibrant London venue, you will thrive in a dynamic work culture that prioritises creativity and collaboration. We offer a supportive environment with opportunities for professional growth, including mentorship from experienced sales leaders and access to industry events. With a flexible work arrangement allowing one day from home per week after three months, we ensure a healthy work-life balance while you drive exciting event sales and build lasting client relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive
✨Tip Number 1
Get to know the company inside out! Research their events, values, and recent news. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees. Building relationships can open doors that applications alone can't.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role. Highlight your event sales skills and any creative ideas you have for driving business – this will make you stand out.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Sales Executive
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for the events industry! In your application, share why you love event sales and how your experiences have shaped that passion. A genuine interest can really make you stand out.
Tailor Your CV:Make sure your CV is tailored to the role of Event Sales Executive. Highlight any relevant experience in sales or account management, and don’t forget to mention your time at The Event Academy. We want to see how you fit into our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us about your unique skills and how they align with the key duties mentioned in the job description. Be creative and show us what makes you the perfect fit for this role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Event Academy
✨Know Your Venue Inside Out
Before the interview, make sure you have a solid understanding of the venue's offerings. Familiarise yourself with the event spaces, services, and any unique selling points. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, especially in the events industry. Think of specific examples where you successfully converted leads into clients or managed accounts effectively. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Your Creativity
As an Event Sales Executive, creativity is key! Be ready to share innovative ideas you've implemented in past roles or brainstorm new concepts for potential events. This will highlight your proactive nature and ability to think outside the box.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your enthusiasm for the role and the company. Inquire about their approach to client relationships or how they measure success in event sales. This demonstrates your forward planning and genuine interest in contributing to their success.
