To apply for this role, you must be a graduate of the Event Academy.
Sector: Luxury Retail / Beauty
Title of role: Multi‑Brand Beauty Activator
Reporting to: Regional Retail & Education Team
Salary on offer: DOE + commission
Location / Office address: London
WFH / Office / Remote: In‑store retail with some UK travel
Working hours: 37.5 hours per week, including weekends
A luxury beauty retailer is seeking a dynamic, people‑focused Beauty Activator to drive customer engagement, brand loyalty and retail performance across multiple stores. The role combines in‑store event delivery, team motivation, trend‑led brand advocacy and digital content creation. This is a fast‑paced, creative position suited to someone passionate about beauty, confident on camera, and skilled at inspiring retail teams to deliver exceptional customer experiences.
Responsibilities
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Brand ambassadorship — Represent multiple luxury beauty brands, delivering high‑quality service and retail excellence.
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Retail performance — Drive KPIs through service, eventing and leading by example in top‑performing stores.
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Team motivation — Coach and inspire store teams, sharing best practice and supporting their retail achievements.
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Event delivery — Plan and execute in‑store events to boost sales and customer engagement.
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Digital content — Create engaging content for internal platforms and social media, maintaining strong on‑camera presence.
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Stakeholder relationships — Build strong relationships with store teams and influence key retail partners.
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Organisation & planning — Prioritise event planning alongside retail and education needs across multiple stores.
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Reporting — Provide detailed feedback, insights and new initiatives to support continuous improvement.
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Trend awareness — Stay up‑to‑date with makeup, skincare, fragrance and wellness trends.
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CRM & loyalty — Drive data capture and customer loyalty at events and store visits.
We need someone who is:
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Passionate about beauty and luxury retail
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Experienced in delivering retail KPIs and event‑led sales
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Creative, proactive and confident engaging store teams
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Digitally savvy with strong social media awareness
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Organised, energetic and able to travel with overnight stays
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A strong communicator with excellent customer service skills
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Trend‑led, commercially aware and confident on camera
Additional information
The organisation offers competitive pay, commission, generous holiday allowance, product perks, wellbeing benefits, referral bonuses and a supportive, inclusive culture.
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Multi-brand beauty activator - Luxury retail employer: The Event Academy
As a Group & Events Coordinator at our luxury 5-star hotel in Mayfair, you will thrive in a vibrant and supportive work culture that prioritises employee growth and development. With extensive training opportunities and the chance to work in a prestigious environment, you will enjoy competitive benefits while being part of a dedicated team that delivers exceptional events and experiences for our clients.
