Sales Executive - Exhibitions in London

To apply for this role, you must be a graduate of the Event Academy.

Sector: Exhibitions / Events / Sales

Title of role: Sales Executive

Reporting to: Sales Manager / Event Portfolio Lead

Direct reports: None

Salary on offer: Competitive + uncapped commission

Location / Office address: Twickenham TW1 (hybrid: 3 days office, 2 days WFH)

WFH / Office / Remote: Hybrid

Working hours: Full time

A global events company is seeking a motivated Sales Executive to join the team behind a leading industry exhibition. The role focuses on identifying prospective exhibitors, building relationships and selling exhibition space and sponsorship across a wider event portfolio. This position suits someone competitive, confident speaking with people and comfortable with outbound prospecting. It offers strong training, clear progression and the opportunity to develop a successful career in sales within a fast‑paced events environment.

We offer a competitive salary, uncapped commission, structured progression, comprehensive sales training and a collaborative international culture. Benefits include hybrid working, enhanced family pay, cycle‑to‑work scheme, travel loans, online learning academy, coaching support, employee assistance programme, virtual GP access, long‑service awards, pension and salary sacrifice options, life cover, income protection, office socials and more. The company is committed to diversity, equity and inclusion and encourages applicants who meet most, but not all, criteria.

Responsibilities

• Prospecting — Proactively contact prospective customers through outbound calls.

• Sales delivery — Sell exhibition space and sponsorship opportunities across multiple events.

• Relationship building — Build and maintain relationships with existing and potential exhibitors.

• Target achievement — Meet individual sales targets and KPIs.

• CRM management — Keep records updated and manage sales activity effectively.

• Event attendance — Attend industry events when required.

We need someone who is:

• Experienced in sales, recruitment, customer‑facing or business development roles (1–2+ years)

• Confident communicating and building rapport

• Motivated by targets, incentives and achieving results

• Resilient, driven and comfortable with outbound prospecting

• Positive, eager to learn and proactive

• Strong in organisation and attention to detail

Desirable experience

• Experience in exhibitions, events, conferences or media sales

• Familiarity with KPIs and target‑driven environments

• Knowledge of CRM systems (e.g., Salesforce)