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For Companies At a Glance
- Tasks: Lead marketing strategies for luxury brands and execute impactful campaigns.
- Company: Join The Estée Lauder Companies, a leader in beauty and luxury.
- Benefits: Enjoy creative freedom, team collaboration, and opportunities for growth.
- Why this job: Be part of innovative marketing initiatives that shape brand experiences.
- Qualifications: Experience in marketing, team leadership, and a passion for luxury brands required.
- Other info: Opportunity to work with renowned brands like Le Labo and KILIAN Paris.
The predicted salary is between 36000 - 60000 £ per year.
Short Description
This role will be reporting into and working in collaboration with the Senior Marketing Manager and will support the planning and execution of the Marketing Strategy for our multi brands Le Labo, KILIAN Paris & Frederic Malle in accordance with Global Brand guidelines to achieve Brand objectives. This role requires a creative thinker who can effectively collaborate with cross-functional teams to drive marketing initiatives and achieve business objectives.
Description
KEY RESPONSIBILITIES
• Develop and implement the Marketing Strategy for all new product launches and brand campaigns, based off clear analysis and consumer/category/competitor insights
• Support Senior Marketing Manager/Marketing Director with consumer Journey mapping, ensuring consistent messaging and content across the full ecosystem.
• Define and execute the brand\’s distribution, promotional and pricing programs, partnering with Commercial & Trade Marketing Team as well as Global Marketing to cater to specific market needs
• Collaborate with Online Trading, Communications, and Media team to execute the integrated media strategy (paid, earned, owned) to accelerate growth on digital channels.
• Work with the Sales team to translate brand/category strategy into effective distribution channels and ensure positive retail sales trends through marketing initiatives.
• Create and execute bespoke Retailer and Pure Play 360 Marketing plans aligned with commercial goals.
• In partnership with Consumer Insight & Analytics team, utilise consumer data insights, social media trends, and online behavior to inform innovative marketing strategies and create consumer learning plans to put consumer at the heart of all plans
• Ensure seamless integration between Global and local plans, adapting campaigns and content for local execution.
• Optimise the utilisation of global content and drive local creative execution as relevant.
• Work with demand and supply to ensure appropriate stock levels across our distribution.
WHAT THIS ROLE DOES
• Define Marketing Strategy and objectives in accordance with global guidelines; develop local marketing calendars and oversee product launches.
• Prepare and present marketing objectives and plans to the wider team; lead communication and support tools for new product launches.
• Responsible for executing all marketing programs to meet the Brand\’s creative, financial, and strategic objectives.
• Ensure best-in-class paid and organic social, video, and email content aligns with omnichannel strategy.
• Pursue innovation and disruptive opportunities, including new partnerships and experiential activations.
• Collaborate with VM & Creative Operations to create impactful in-store visuals and merchandising for product launches.
• Leverage CRM insights to drive a data-first approach, integrating key business KPIs and consumer trends.
• Ensuring forecasts and demand plans are submitted on time and are in line with local commercial objectives.
BUDGET MANAGEMENT
• Assist the Brand Manager/Marketing Director/Senior Marketing Manager in developing the departmental budget, preparing Brand budgets, and achieving profit and loss objectives.
• Manage marketing budgets to ensure efficient delivery across campaigns and activations.
• Allocate marketing budgets effectively to align with retail targets.
• Review P&L with the Business Management Group to ensure alignment with established budgets and future budget formulation.
COLLABORATION AND TEAM DEVELOPMENT
• Manage and develop the Marketing Team by providing training and growth opportunities.
• Empower the team environment to collaborate with national accounts and retailers to implement marketing programs effectively.
• Liaise with the wider brand team and centers of excellence to foster an integrated approach to brand activations.
Qualifications
WHAT YOU WILL NEED TO BE SUCCESFUL IN THIS ROLE:
• Several years of experience in Marketing, brand, consumer, and product management.
• Experience in leading and developing a team.
• Luxury, Beauty, or high-profile Retail brand experience is preferred.
• Proven success in developing marketing strategies and executing impactful campaigns.
• Strong analytical skills, with the ability to leverage data for brand decisions.
• Deep understanding of consumer behavior to inform marketing strategies.
• Ability to craft concise strategic briefs and provide clear feedback to creative teams.
• Strong communication and interpersonal skills to build relationships internally and externally.
• Excellent budget and project management skills, with proficiency in Excel and PowerPoint. #J-18808-Ljbffr
The Estée Lauder Companies Marketing Manager - Le Labo, KILIAN Paris & Frederic Malle employer: The Estee Lauder Companies
Contact Detail:
The Estee Lauder Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land The Estée Lauder Companies Marketing Manager - Le Labo, KILIAN Paris & Frederic Malle
✨Tip Number 1
Familiarise yourself with the brands you'll be working on: Le Labo, KILIAN Paris, and Frederic Malle. Understanding their unique selling points and target audiences will help you demonstrate your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the luxury beauty sector. Attend industry events or connect with current employees on LinkedIn to gain insights into the company culture and expectations for the Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past. Highlight your analytical skills and how you've used consumer insights to drive successful strategies, as this aligns closely with the job requirements.
✨Tip Number 4
Showcase your leadership experience by discussing how you've developed teams or collaborated across departments. This is crucial for the role, as it involves managing a marketing team and working with various stakeholders.
We think you need these skills to ace The Estée Lauder Companies Marketing Manager - Le Labo, KILIAN Paris & Frederic Malle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in luxury or beauty brands. Use specific examples of campaigns you've worked on and the impact they had.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brands Le Labo, KILIAN Paris, and Frederic Malle. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience in developing marketing strategies.
Showcase Analytical Skills: Emphasise your analytical skills by providing examples of how you've used data to inform marketing decisions. Mention any tools or methodologies you are familiar with that relate to consumer insights and market analysis.
Highlight Team Collaboration: Since this role involves collaboration with various teams, include examples of successful teamwork in your application. Describe how you’ve worked with cross-functional teams to achieve marketing objectives.
How to prepare for a job interview at The Estee Lauder Companies
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've developed or contributed to, highlighting your innovative ideas and how they drove results. Be ready to discuss how you can bring fresh concepts to Le Labo, KILIAN Paris, and Frederic Malle.
✨Understand the Brands
Do your homework on Le Labo, KILIAN Paris, and Frederic Malle. Familiarise yourself with their marketing strategies, target audiences, and recent campaigns. This will help you demonstrate your passion for the brands and how you can align with their objectives during the interview.
✨Data-Driven Decision Making
Highlight your analytical skills by discussing how you've used consumer insights and data to inform marketing strategies in the past. Be prepared to explain how you would leverage data to enhance brand performance and drive marketing initiatives for these luxury brands.
✨Collaboration is Key
This role requires working with various teams. Share examples of how you've successfully collaborated with cross-functional teams in previous roles. Emphasise your communication skills and ability to build relationships, as this will be crucial for executing integrated marketing strategies.
