The Estée Lauder Companies Clinique - Online Content Executive (Retailers & Brand Site) - 12 Month F

Clinique In 1968, a savvy beauty editor asked a leading dermatologist \”Can great skin be created?\” Clinique was born. Clinique\’s mission has always been to provide the safest, most effective formulas in simple routines that bring remarkable results. A custom-fit philosophy extends to Clinique Colour, which opens all skin types and tones to the joy of possibilities. Proudly allergy-tested and 100% fragrance-free, Clinique\’s skin care authority is truly global. Clinique is always different. And always will be.

WHAT THIS ROLE DOES

We are seeking a commercially minded and detail-driven Online Content Executive to join our UK digital team. In this pivotal role, you\’ll support the execution of content and product strategies across digital touchpoints, acting as a key link between internal teams and retail partners. You\’ll take ownership of product setup and digital asset coordination while helping bring campaigns to life through compelling, brand-aligned content. In addition to leading campaign rollouts and website updates, you\’ll also play a vital role in managing retailer relationships – ensuring content accuracy, providing creative support, and stepping in during key team absences. This role is ideal for someone with a blend of creative instinct, digital operations know-how, and stakeholder management skills.

KEY RESPONSIBILITIES

Product Setup & Retailer Coordination

• Own and manage the full product setup process across internal systems and retailer platforms, ensuring all product information, specifications, and go-live timings are accurate and aligned with campaign plans.
• Manage and update PIM sheets in collaboration with the corporate team to ensure accuracy across retailer feeds and product uploads.
• Act as a primary support to the Retailer Manager, stepping in during absences to ensure continuity of communication and delivery for key accounts.
• Build and maintain strong working relationships with retail partners, acting as a point of contact for product content, digital assets, and campaign copy.
• Create and distribute tailored product and content packages to retailers to drive excitement around new launches and seasonal activity.
• Respond to retailer requests for bespoke copy, product images, and banners to support their execution of brand campaigns across their own platforms.
• Manage sample requests for shoots, ensuring smooth coordination and timely delivery.
• Conduct regular site walks of key retailer websites to assess content presentation and identify optimisation opportunities that enhance brand visibility and conversion.

Digital Asset Management

• Manage the creation and delivery of digital assets for both the brand site and retail partners, including:
• Product images: Liaise with internal teams to create, resize, and deliver high-quality assets.
• Site banners: Write or adapt banner copy and brief in creative to align with campaign messaging and retailer specifications.
• Ensure master content and product files are regularly updated and distributed for accurate and consistent content delivery across channels.

Content Strategy & Execution

• Own the end-to-end content briefing process for both the brand site and retailer channels, ensuring that all campaign content is strategically planned, clearly communicated, and executed on time.
• Translate overarching brand and marketing strategies into clear, actionable digital content plans, driving execution across homepage features, campaign landing pages, and promotional storytelling.
• Lead the development of campaign-specific landing pages, coordinating with Trade, CRM, Creative, and UX to ensure a cohesive and engaging digital experience.
• Work collaboratively to ensure product, messaging, and campaign assets are aligned across the customer journey.
• Ensure content is optimised for both user experience (UX) and search engine visibility (SEO).
• Monitor and analyse content performance, drawing insights from web analytics and retailer feedback to improve future executions and inform optimisation strategies.

Website & CMS Support

• Maintain a working knowledge of the brand CMS, with the ability to step in and support content uploads and updates when required – particularly during peak periods or team absence.
• Assist in executing high-priority site changes, ensuring homepage and other key areas reflect trade and marketing priorities, performance insights, and seasonal trends.

WHAT YOU WILL NEED TO BE SUCCESSFUL IN THIS ROLE

• Proven experience in a digital content, e-commerce role, with responsibility for campaign execution, content strategy, and product setup.
• Strong understanding of product data handling, including experience with PIM systems, bulk uploads, and spreadsheet-based content management.
• Excellent copywriting and proofreading skills, with the ability to adapt tone for different brands, channels and audiences.
• Experience briefing creative teams or agencies to deliver digital content assets for both brand and retail environments.
• Confident stakeholder manager with experience working cross-functionally and externally with retail partners.
• Highly organised, with the ability to manage competing priorities, multiple projects, and tight timelines.
• Comfortable working with CMS platforms (e.g. Drupal, Shopify etc.), with the ability to step in as needed to support content delivery.
• Familiarity with SEO best practices, UX principles, and digital merchandising within a commercial environment.
• Proficient in Microsoft Excel or Google Sheets for structured data management and reporting.

COMPENSATION AND BENEFITS

• Hybrid Working (2 days WFH, 3 days office based)
• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Holiday Purchase opportunity
• Bonus Opportunity
• Ability to work Remotely/Abroad up to two weeks per calendar year
• Summer Fridays
• Generous Staff Discount
• Mental Health Wellbeing Initiatives
• Benefits platform with exclusive discounts and offers
• Employee resource groups
• LinkedIn learning