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For Companies At a Glance
- Tasks: Dive into consumer trends and insights for Skincare and Haircare brands.
- Company: Join Estée Lauder Companies, a leader in beauty and skincare innovation.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration.
- Why this job: Be at the forefront of consumer insights, shaping brand strategies and making an impact.
- Qualifications: Marketing experience in retail or cosmetics, strong analytical skills, and a passion for trends.
- Other info: Work closely with global teams and top agencies to drive insights.
The predicted salary is between 43200 - 72000 £ per year.
Description
At Estée Lauder Companies, the Consumer is at the heart of everything we do.
The ELC Consumer Insight Manager is responsible for building and maintaining a robust and agile understanding of UK consumer trends, behaviors, and opportunities. They will deliver this learning into our brand and functional teams and demonstrate how this insight can be turned into action to win.
They are responsible for supporting the brands and central functions to ensure that the Consumer is at the heart of every decision, understanding who they are, the products they purchase, and the channels they engage in. This ensures these insights are embedded into decision-making across marketing, communication, omni-channels, as well as broader brand & regional strategies. Working closely with the Data & Analytics and wider Enterprise Marketing teams, this role is critical in addressing key challenges clearly and coherently, transforming big data into accessible stories. They will help with current needs and provide insights on how the business can evolve, stay ahead of the competition, and build market share.
General Responsibilities:
- Power Estée Lauder Companies\’ portfolio of brands with actionable consumer insights across Skincare and Haircare.
- Activate insight pillars for the region: Innovation and Trends, Consumer Segmentation, Cultural Relevancy, Social Listening, Shopper Insight (online, in-store, omnichannel), and Brand Health Tracking.
- Drive activation on Channel and Competitor Insights: building proactive and reactive competitor tracking, and providing insights on current and future consumer shopping trends.
- Develop and execute Category Pillar insights focusing on growth-driving categories and sub-categories, including product-specific insights such as claims and ingredients.
- Partner with Data & Analytics to integrate 1st and 3rd party data (CRM, NPD/IRI) with consumer insights, supporting broader market trends with quantitative data.
- Conduct qualitative (consumer panels) and quantitative studies throughout the year to address key business needs.
- Provide inputs on future tools, systems, and suppliers needed to advance strategy.
- Collaborate with key agencies and partners (Morning Consult, WGSN, Toluna, Mintel, Research agencies) to identify new trends and consumer behaviors.
Role Responsibilities:
- Report to Consumer Insights Senior Manager.
- Work closely with Global & Regional Consumer Insights teams.
- Serve as the key contact for Skincare + Haircare Brand insights requests, research, and support.
- Collaborate with Global Innovation, Trend, and Category Insights Teams; Global Foresight & Insight Teams; Global Corporate Marketing Analytics; and Global Retail Channel Team.
- Support managing all key insights agency contacts & contracts in the region.
- Support all corporate, global, and brand consumer insight initiatives.
Qualifications:
- Marketing experience in retail, cosmetics, luxury goods, or FMCG sectors.
- Strong strategic accountability in marketing.
- Excellent communication skills for clear messaging to consumers and stakeholders.
- Strong analytical and decision-making skills.
- Proactivity.
- Experience in Consumer Insights.
- Strong digital understanding, with interest in trends and new technology.
- Ability to lead cross-functional teams and interface with international markets.
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The Estée Lauder Companies Category & Consumer Insights Manager (Skincare + Haircare) - 12 months FT employer: The Estee Lauder Companies
Contact Detail:
The Estee Lauder Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land The Estée Lauder Companies Category & Consumer Insights Manager (Skincare + Haircare) - 12 months FT
✨Tip Number 1
Familiarise yourself with the latest trends in skincare and haircare. Follow industry leaders on social media, read relevant blogs, and subscribe to newsletters. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Network with professionals in the beauty and consumer insights sectors. Attend industry events, webinars, or local meetups to connect with others. Building relationships can lead to valuable insights and potential referrals for the position.
✨Tip Number 3
Prepare to discuss how you would leverage data to drive consumer insights. Think of examples where you've successfully used data analysis in previous roles. Being able to articulate this will demonstrate your analytical skills and strategic thinking.
✨Tip Number 4
Research Estée Lauder Companies' current products and marketing strategies. Understanding their brand positioning and recent campaigns will allow you to tailor your discussions and show how your insights can align with their goals.
We think you need these skills to ace The Estée Lauder Companies Category & Consumer Insights Manager (Skincare + Haircare) - 12 months FT
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, consumer insights, and the beauty or FMCG sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for consumer insights and how your background aligns with Estée Lauder's mission. Mention specific examples of how you've used data to drive marketing decisions in previous roles.
Showcase Analytical Skills: Provide examples in your application that showcase your analytical and decision-making skills. Discuss any experience you have with data integration and how you've transformed insights into actionable strategies.
Highlight Collaboration Experience: Since the role involves working closely with various teams, emphasise your experience in cross-functional collaboration. Share instances where you've successfully partnered with different departments to achieve common goals.
How to prepare for a job interview at The Estee Lauder Companies
✨Understand the Consumer-Centric Approach
Make sure you grasp the importance of putting the consumer at the heart of decision-making. Be prepared to discuss how you can leverage consumer insights to influence marketing strategies and product development.
✨Showcase Your Analytical Skills
Since the role involves transforming data into actionable insights, be ready to demonstrate your analytical capabilities. Bring examples of how you've used data to drive decisions in previous roles, especially in the cosmetics or FMCG sectors.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in skincare and haircare. Discuss recent innovations or shifts in consumer behaviour that could impact Estée Lauder's strategy, showing that you're proactive and knowledgeable about the industry.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Think of examples where you've successfully collaborated across departments, and be ready to explain how you would approach working with global and regional teams at Estée Lauder.
