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For Companies At a Glance
- Tasks: Act as a business consultant to salons, driving sales and enhancing customer experiences.
- Company: Aveda, founded in 1978, creates eco-friendly beauty products using plant-based ingredients.
- Benefits: Enjoy flexible working hours, training opportunities, and a chance to impact the beauty industry.
- Why this job: Join a brand committed to sustainability and innovation while developing your career in beauty.
- Qualifications: 3-4 years of sales experience in the salon or beauty industry is preferred.
- Other info: Must have a valid driver's license and be available during key business hours.
The predicted salary is between 36000 - 60000 £ per year.
Description
Founded in 1978 in Minneapolis, Aveda creates high-performance plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products-made with pure flower and plant essences-that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.
The brand, founded by hairdresser, Horst Rechelbacher, features professionally developed products that are used by salons worldwide. Aveda has been a pioneer of environmental responsibility with our mission to care for the world we live in.
Aveda currently has an exciting opportunity for a Salon Development Partner to act as a business consultant to Aveda\’s salon partners covering Kent, South & surrounding areas.
Responsibilities
Key Roles and responsibilities Summary:
Consumer Facing Side-by-Side Selling
- Develop salons through regular, quality visits with focus on strong achievement of sales, productivity goals and brand and sales objectives.
- Lead annual Joint Business Planning Sessions for key accounts.
- Manages/leads/influences salon teams in driving sales, services, and excellent customer experience.
- Utilises and demonstrates solid understanding of sales, product knowledge, events, operations, retail market and salon industry to keep business and team moving forward by capturing consumer insights/sales trends/traffic patterns and using learnings to influence optimise results.
- Observes and provides feedback to salons regarding performance.
Training/Education
- Deliver effective sales by modelling, observing and effective delivery of sales techniques for varying consumer profiles, including cross selling techniques for new consumers, to ensure sales goal achievement.
- Analyse and evaluate how the salon is using training knowledge to drive sales, as well as recognize and coach to opportunities for improvement.
- Promote Aveda hair colour and hair/spa and retail to increase Aveda services in salons.
- Drive Brand education: ensure staff is well-versed in brand messaging and assortment.
- Deliver brand trainings to dedicated salon-wide staff on product knowledge, service experiences, selling and leadership skills.
Building Current Relationships
- Create and maintain strategic salon partnerships with full account base.
- Develop good working relationships with partnered salon staff to recognize opportunities that are consistent with the company\’s strategic direction.
Events & sell through strategy
- Partner with salons to create innovative in-salon events and use learnings to maximize effectiveness of the Aveda marketing calendar.
Reviewing Business Performance
- Communicate sales goals and client engagement strategy
- Proactively identify inventory/stock issues that may inhibit business.
Strategic thinking & problem solving
- Analyse the business and identify sales goals/targets to be set. Proactively anticipate and rectify obstacles to goal achievement using critical problem-solving skills, target specific KPI\’s relevant to the business, strategize client engagement to attract, convert, and retain salons.
- Identify and convert new business to strengthen market share.
- Create feedback loops to the brand: share feedback with central teams on execution, competition\’s products, service offering and activity; maintain in-depth knowledge of market trends, demographics and customer needs/behaviours and reactions.
Qualifications
Qualifications & preferred skills
- 3-4 years\’ experience leading/managing sales preferably in Salon/ Beauty industry.
- Ability to Maximize volume and revenue in accounts by utilizing fact-based selling methods
- Build and maintain strategic partnerships with salons through superior service and execution of presentations and story-telling.
- Secure promotions to build brand development and maximize brand performance
- Solid understanding of sales, product knowledge, events, operations, retail culture and beauty industry.
- Deep understanding of the salon industry and current trends.
- Ability to see problems and develop action plans to get past them
- Demonstrated results through strategic thinking
- Charismatic individual with strong negotiation and communication talents
- Ability to work in a fast-paced collaborative environment.
- Availability to work key business hours
- Must have valid driver\’s license
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The Estée Lauder Companies Aveda Salon Development Partner - Kent/South employer: The Estee Lauder Companies
Contact Detail:
The Estee Lauder Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land The Estée Lauder Companies Aveda Salon Development Partner - Kent/South
✨Tip Number 1
Familiarise yourself with Aveda's product range and their unique selling points. Understanding the brand's commitment to sustainability and plant-based ingredients will help you connect with salon partners and demonstrate your passion for their mission.
✨Tip Number 2
Network within the beauty industry, especially with salon owners and staff in Kent and South. Attend local beauty events or workshops to build relationships and gain insights into the specific needs and challenges salons face in your area.
✨Tip Number 3
Prepare to showcase your sales experience by thinking of specific examples where you've successfully driven sales or improved customer experiences in previous roles. This will demonstrate your ability to meet the responsibilities outlined in the job description.
✨Tip Number 4
Stay updated on current trends in the salon industry and be ready to discuss how these trends can impact Aveda's business. Showing that you are proactive and knowledgeable about the market will set you apart from other candidates.
We think you need these skills to ace The Estée Lauder Companies Aveda Salon Development Partner - Kent/South
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and the beauty industry. Emphasise any previous roles where you've developed partnerships or driven sales, particularly in a salon environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for Aveda's mission and values. Mention specific experiences that demonstrate your ability to build relationships and drive sales in the salon industry.
Showcase Your Knowledge: In your application, include examples of how you have used product knowledge and sales techniques to achieve goals. Discuss any training or education initiatives you've led that align with Aveda's focus on brand education.
Highlight Problem-Solving Skills: Provide examples of how you've identified and overcome challenges in previous roles. This could include strategies you've implemented to improve sales performance or enhance customer experiences in salons.
How to prepare for a job interview at The Estee Lauder Companies
✨Showcase Your Industry Knowledge
Make sure to brush up on the latest trends in the salon and beauty industry. Being able to discuss current market dynamics and how they relate to Aveda's products will demonstrate your passion and understanding of the field.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or improve sales strategies. Think about past experiences where you've successfully navigated challenges, and be ready to share those stories.
✨Emphasise Relationship Building Skills
Since the role involves creating and maintaining strategic partnerships with salons, be prepared to discuss your approach to building relationships. Share examples of how you've fostered collaboration and trust in previous roles.
✨Demonstrate Your Sales Acumen
Highlight your experience in sales, particularly in the beauty industry. Be ready to discuss specific sales techniques you've used and how you've achieved or exceeded sales targets in the past.
