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- Tasks: Lead brand strategy and drive sales for luxury fragrance brands.
- Company: Join a prestigious company known for its innovative and artistic fragrances.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and consumer engagement.
- Why this job: Shape the future of iconic brands and make a mark in the luxury market.
- Qualifications: Experience in brand management and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Step into a world of olfactory high fashion with the dark, provocative elegance of By Kilian, where every scent is a celebration of nocturnal luxury. Experience the uncompromising artistry of Frederic Malle, a collection where the world’s greatest perfumers are given total creative freedom to craft timeless masterpieces. Complete your journey with the soulful, hand-blended precision of Le Labo, capturing raw beauty and industrial chic in every personalized bottle.
As the Brand Manager of these fabulous brands you'll be responsible for the successful delivery of brand objectives including net/retail sales, operating profit, market rank/share, and category objectives, whilst working in accordance with brand guidelines. Working in partnership with the Brand Cluster VP/GM and their team, this role will be instrumental in shaping the evolution of the brand and will be required to establish clear brand positioning across all channels and protect brand equity at all times.
KEY RESPONSIBILITIES- Working closely with the Vice President / General Manager to set strategic priorities for the brand, identify and establish how to maximise opportunities to drive the business by engaging key consumer target groups by category and by channel, striving for an omni-channel approach.
- Ownership of the brand P&L, driving sales and performance through your teams across Online, Marketing and Sales.
- Leading the creation and implementation of the regional brand Marketing & Consumer Engagement Strategy that supports the achievement of brand objectives including net/retail sales, operating profit, market rank/share, and category objectives, all in accordance with brand guidelines.
- Leading team to ensure growth, set priorities, and maintain consistent performance standards.
- Partnering with Global teams to initiate and develop regionally relevant programs, assets, and product development based on regional insights.
- Partnering with Brand Sales Directors and Retail Teams to achieve sales results, collaborating closely with retail teams to ensure that sales strategies are effectively implemented and that sales targets are met.
- Overseeing the alignment of the marketing calendar and consumer engagement activities across all media (non-digital and digital), influencer relationships, communications, CRM, new product innovation, promotions, events, and retailer programs.
- Aligning inventory demand and retail sales plans through accurate forecasting, approving all pricing and line edit recommendations with strategic insight in line with the brand’s objectives.
- Managing the strategic budget, applying zero-based budgeting to develop programs in line with strategic imperatives, and managing the ongoing allocation of budget expenses to match objectives with appropriate resources.
- Managing relationships with stakeholders in various functions, the field, retailers, and external suppliers.
- Responsible for ensuring they stay up-to-date with the latest market developments, analyzing consumer behavior, and leveraging these insights to inform strategic decisions and drive brand growth.
- Proven track record in advertising, brand experience, communications, leadership, and team development skills to provide maximum team performance.
- Proven leadership experience, leading teams across different functions, identifying development opportunities and empowering your teams.
- Strong brand building experience, ideally across different categories/types of consumers/brands.
- Ability to demonstrate a strategic and consumer-centric approach focusing on innovation, and omni-channel consumer experience.
- Exceptional analytical skills with the ability to solve unstructured problems with structure and a hypothesis-driven approach.
- Ability to identify and react to upcoming trends quickly.
- Strong functional expertise in consumer goods and/or retail.
Brand Manager Le Labo, By Kilian, Frederic Malle in London employer: The Estee Lauder Companies
Contact Detail:
The Estee Lauder Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Le Labo, By Kilian, Frederic Malle in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion! When you get the chance to chat with hiring managers or during interviews, make sure to express your love for the brands and the industry. Share your ideas on how you can contribute to their success and stand out from the crowd.
✨Tip Number 3
Prepare for those tricky interview questions! Research common questions for brand management roles and practice your responses. Think about how your experience aligns with their needs and be ready to share specific examples of your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our fabulous team and working with amazing brands like Le Labo and By Kilian.
We think you need these skills to ace Brand Manager Le Labo, By Kilian, Frederic Malle in London
Some tips for your application 🫡
Show Your Passion for the Brands: When you're writing your application, let your love for By Kilian, Frederic Malle, and Le Labo shine through. Share what excites you about these brands and how their unique qualities resonate with you. We want to see that you’re not just applying for a job, but that you genuinely connect with the essence of these fabulous fragrances.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and consumer engagement. Use specific examples that demonstrate your ability to drive sales and manage P&L effectively. We’re looking for someone who can show us they’ve got the chops to lead teams and achieve brand objectives, so don’t hold back!
Be Strategic and Analytical: In your application, emphasise your strategic thinking and analytical skills. Talk about how you've tackled challenges in the past and the insights you've gained from market developments. We want to know how you can leverage data to inform decisions and drive brand growth, so make it clear how you approach problem-solving.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our brands and what we stand for. Don’t miss out on this opportunity!
How to prepare for a job interview at The Estee Lauder Companies
✨Know Your Brands Inside Out
Before the interview, dive deep into the essence of By Kilian, Frederic Malle, and Le Labo. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will not only impress but also help you articulate how you can contribute to their brand objectives.
✨Showcase Your Strategic Mindset
Be prepared to discuss your approach to setting strategic priorities and driving sales performance. Think of specific examples from your past experiences where you've successfully led a team or launched a campaign that aligns with the omni-channel approach they value.
✨Demonstrate Analytical Skills
Since the role requires exceptional analytical skills, come ready to discuss how you've used data to inform decisions in previous roles. Bring examples of how you've identified trends or consumer behaviours that have positively impacted brand growth.
✨Engage with Stakeholders
Highlight your experience in managing relationships with various stakeholders. Prepare to share stories about how you've collaborated with cross-functional teams or external partners to achieve brand objectives, as this is crucial for the role.