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- Tasks: Lead brand strategy and drive sales for luxury fragrance brands.
- Company: Join a prestigious company known for its innovative and artistic fragrances.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and consumer engagement.
- Why this job: Shape the future of iconic brands and make a mark in the luxury market.
- Qualifications: Experience in brand management and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Step into a world of olfactory high fashion with the dark, provocative elegance of By Kilian, where every scent is a celebration of nocturnal luxury. Experience the uncompromising artistry of Frederic Malle, a collection where the world’s greatest perfumers are given total creative freedom to craft timeless masterpieces. Complete your journey with the soulful, hand-blended precision of Le Labo, capturing raw beauty and industrial chic in every personalized bottle.
As the Brand Manager of these fabulous brands you'll be responsible for the successful delivery of brand objectives including net/retail sales, operating profit, market rank/share, and category objectives, whilst working in accordance with brand guidelines. Working in partnership with the Brand Cluster VP/GM and their team, this role will be instrumental in shaping the evolution of the brand and will be required to establish clear brand positioning across all channels and protect brand equity at all times.
KEY RESPONSIBILITIES- Working closely with the Vice President / General Manager to set strategic priorities for the brand, identify and establish how to maximise opportunities to drive the business by engaging key consumer target groups by category and by channel, striving for an omni-channel approach.
- Ownership of the brand P&L, driving sales and performance through your teams across Online, Marketing and Sales.
- Leading the creation and implementation of the regional brand Marketing & Consumer Engagement Strategy that supports the achievement of brand objectives including net/retail sales, operating profit, market rank/share, and category objectives, all in accordance with brand guidelines.
- Leading team to ensure growth, set priorities, and maintain consistent performance standards.
- Partnering with Global teams to initiate and develop regionally relevant programs, assets, and product development based on regional insights.
- Partnering with Brand Sales Directors and Retail Teams to achieve sales results, collaborating closely with retail teams to ensure that sales strategies are effectively implemented and that sales targets are met.
- Overseeing the alignment of the marketing calendar and consumer engagement activities across all media (non-digital and digital), influencer relationships, communications, CRM, new product innovation, promotions, events, and retailer programs.
- Aligning inventory demand and retail sales plans through accurate forecasting, approving all pricing and line edit recommendations with strategic insight in line with the brand’s objectives.
- Managing the strategic budget, applying zero-based budgeting to develop programs in line with strategic imperatives, and managing the ongoing allocation of budget expenses to match objectives with appropriate resources.
- Managing relationships with stakeholders in various functions, the field, retailers, and external suppliers.
- Responsible for ensuring they stay up-to-date with the latest market developments, analyzing consumer behavior, and leveraging these insights to inform strategic decisions and drive brand growth.
- Proven track record in advertising, brand experience, communications, leadership, and team development skills to provide maximum team performance.
- Proven leadership experience, leading teams across different functions, identifying development opportunities and empowering your teams.
- Strong brand building experience, ideally across different categories/types of consumers/brands.
- Ability to demonstrate a strategic and consumer-centric approach focusing on innovation, and omni-channel consumer experience.
- Exceptional analytical skills with the ability to solve unstructured problems with structure and a hypothesis-driven approach.
- Ability to identify and react to upcoming trends quickly.
- Strong functional expertise in consumer goods and/or retail.
Brand Manager Le Labo, By Kilian, Frederic Malle employer: The Estee Lauder Companies
Contact Detail:
The Estee Lauder Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Le Labo, By Kilian, Frederic Malle
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the brands you'll be managing. Understand their market position, target audience, and recent campaigns. This will show your passion and help you stand out as a candidate who truly gets the brand.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with the role of Brand Manager. Highlight your leadership skills and how you've driven sales and performance in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Brand Manager Le Labo, By Kilian, Frederic Malle
Some tips for your application 🫡
Show Your Passion for the Brands: When you're writing your application, let your love for By Kilian, Frederic Malle, and Le Labo shine through. Share what excites you about these brands and how their unique qualities resonate with you. We want to see your enthusiasm!
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and consumer engagement. Use specific examples that align with the responsibilities mentioned in the job description. We’re looking for how your background can help us achieve our brand objectives.
Be Strategic and Analytical: Demonstrate your strategic thinking and analytical skills in your application. Discuss how you've tackled challenges in previous roles and how you’ve used data to drive decisions. We value a hypothesis-driven approach, so show us your thought process!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our fabulous team!
How to prepare for a job interview at The Estee Lauder Companies
✨Know Your Brands Inside Out
Before the interview, dive deep into the essence of By Kilian, Frederic Malle, and Le Labo. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their brand objectives.
✨Showcase Your Strategic Mindset
Be prepared to discuss your approach to setting strategic priorities and driving brand growth. Think of specific examples from your past experiences where you've successfully identified opportunities or tackled challenges. This will demonstrate your ability to think critically and strategically, which is crucial for a Brand Manager role.
✨Highlight Your Leadership Skills
As a Brand Manager, you'll be leading teams across various functions. Share stories that showcase your leadership style, how you've empowered your teams, and the results achieved. This will help the interviewers see you as a strong candidate who can inspire and drive performance.
✨Stay Ahead of Market Trends
Make sure you're up-to-date with the latest trends in the fragrance industry and consumer behaviour. Be ready to discuss how these insights could influence brand strategies. This shows that you're proactive and can leverage market developments to drive brand growth.