Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by:
- Reflecting a credible and professional Brand image to all internal and external consumers at all times.
- Maximising sales through selling, providing excellent service, and retail standards.
- Contributing to efficiencies by adhering to store, Brand, and Company procedures and guidelines.
- Understanding daily/weekly targets.
- Ensuring personal awareness of all additional sales avenues, such as eventing, Omni, and digital channels.
- Keeping up to date with competitor activities and missed opportunities.
- Effectively using social media to leverage opportunities to drive the business and enhance the Brand image.
- Delivering the Brand Strategy and implementing an effective local plan.
- Planning and executing local marketing and event initiatives aligned with Retailer activity.
- Delivering excellence in service by implementing measures to continually improve service levels, fostering a zero consumer complaints mindset, and creating a surprise and delight culture.
- Being an Ambassador for the Brand, ensuring Brand values are represented and brought to life.
- Managing refunds and complaints in line with Company guidelines, consulting with the Area Manager when appropriate.
- Using digital tools to keep knowledge up to date.
- Developing and implementing a consumer recruitment and retention strategy to grow a loyal customer base.
- Maintaining up-to-date product knowledge to deliver an industry-leading experience that meets consumer needs.
Operations
- Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
- Reviewing retail standards daily to ensure they are maintained to the required standard.
- Ensuring deliveries, stock movements, and administration are completed within agreed timeframes.
- Fulfilling all auditable processes and administrative tasks according to Company guidelines, taking corrective action when necessary.
- Responding accurately to all information requests within deadlines.
- Minimising stock loss by implementing and following all Security Policies and Procedures.
- Creating and maintaining a safe environment for consumers, adhering to Policies and Procedures.
- Ensuring health & safety responsibilities and operational activities achieve at least an \’Acceptable\’ grade during audits.
Commerciality
- Managing daily replenishment and taking appropriate actions as needed.
- Maximising sales performance by utilizing all commercial reports for decision-making.
- Planning and delivering visual merchandising layouts according to guidelines and timelines.
- Identifying stock issues and taking corrective actions, informing the Area Manager when necessary.
- Managing promotions and discounts in line with Company guidelines.
- Identifying trends and suggesting improvements to enhance product performance.
Qualifications
Experience in a fast-paced retail and/or consumer-facing environment.
Ability to drive self-development.
Commercial understanding and industry awareness.
Effective communication, organization, and prioritization skills.
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Contact Detail:
The Estée Lauder Companies Inc. Recruiting Team