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- Tasks: Drive brand visibility and engagement through innovative paid media strategies.
- Company: Join Estee Lauder's dynamic team, working with iconic brands like Aerin and Tom Ford.
- Benefits: Enjoy hybrid working, generous leave, and exclusive staff discounts.
- Why this job: Make a real impact in digital marketing while developing your skills in a fast-paced environment.
- Qualifications: Strong analytical skills and experience in digital marketing are essential.
- Other info: Collaborate with creative teams and external agencies to deliver engaging campaigns.
The predicted salary is between 36000 - 60000 £ per year.
As Paid & Owned Media Manager, your role will be to develop and support the execution of the media strategy, focusing on Paid and Owned media, connecting the dots with earned media initiatives to generate synergies, while working with and reporting into the Senior Manager.
Responsibilities
- Implement the paid media strategy to drive brand visibility, engagement, and conversions across digital platforms.
- Plan and execute paid social, search, display, and video advertising campaigns in collaboration with Senior Manager and the media agency.
- Ensure campaigns align with the overall brand strategy, maximising return on ad spend (ROAS) and driving both short-term sales and long-term brand equity.
- Use data and analytics to continually optimise campaigns, adjusting targeting, creative assets, and bids to improve performance.
- Execute key paid media campaigns, ensuring they are delivered on time, within budget, and meet key performance indicators (KPIs).
- Monitor and adjust campaigns throughout their lifecycle to maximise impact, ensuring the best use of budget and resources.
- Analyse campaign performance using tools such as Google Analytics, Facebook Business Manager, and other media tracking platforms to ensure optimal ROI and campaign effectiveness.
- Provide regular reporting on campaign performance to senior management, sharing insights and recommendations for future strategies.
- Work with Senior Manager to develop required content for owned & paid channels, including impactful influencer content creation.
- Work closely with internal teams to ensure paid media content is on-brand, engaging, and optimised for each platform.
- Collaborate with external agencies to develop, test, and refine creative assets for digital campaigns.
- Ensure that paid content is aligned with brand messaging and tailored to resonate with the target audience across different touchpoints (social, search, display).
Qualifications
- Strong commercial awareness, with the ability to analyse online sales data and derive actionable insights.
- Proficiency in Microsoft Office (Excel, PowerPoint), with experience in e-commerce platforms and Google Analytics.
- Excellent communication and relationship-building skills, with the ability to lead both internal teams and external partners.
- Leadership skills, with experience in managing and mentoring a team.
- Strong project management and organisational skills, with the ability to juggle multiple priorities in a fast-paced environment.
- A results-driven mindset with a passion for delivering high-quality online customer experiences.
- Knowledge of e-commerce best practices, digital marketing, and website analytics tools.
- Proven track record in digital marketing, including PPC, SEO, email, and affiliate marketing.
Compensation Data
- Hybrid Working (2 days WFH, 3 days office based)
- 25 Days Annual Leave (exc. Bank Holidays)
- 1 day Annual Leave to celebrate your birthday
- Holiday Purchase opportunity
- Bonus Opportunity
- Ability to work Remotely/Abroad up to two weeks per calendar year
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives
- Benefits platform with exclusive discounts and offers
- Employee resource groups
- LinkedIn learning
Paid & Owned Media Manager - Estee Lauder, Aerin, Aramis & Tom Ford - 12 month fixed term contract employer: The Estée Lauder Companies Inc.
Contact Detail:
The Estée Lauder Companies Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid & Owned Media Manager - Estee Lauder, Aerin, Aramis & Tom Ford - 12 month fixed term contract
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your expertise in paid media strategies.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their media strategy and come ready with ideas on how you can contribute to their goals. This shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are enthusiastic about joining our team!
We think you need these skills to ace Paid & Owned Media Manager - Estee Lauder, Aerin, Aramis & Tom Ford - 12 month fixed term contract
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid & Owned Media Manager role. Highlight your experience with digital marketing, especially in paid media strategies, and show how your skills align with what we're looking for.
Showcase Your Data Skills: Since data analysis is key for this role, don’t forget to mention your proficiency with tools like Google Analytics and any experience you have in optimising campaigns based on data insights. We love seeing numbers that back up your achievements!
Be Creative: This position involves a lot of creative thinking, so let your personality shine through in your application. Share examples of successful campaigns you've worked on and how you’ve collaborated with teams to create engaging content.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at The Estée Lauder Companies Inc.
✨Know Your Media Strategy
Before the interview, make sure you understand the basics of paid and owned media strategies. Familiarise yourself with how these strategies connect with earned media initiatives. This will help you discuss your ideas confidently and show that you're ready to contribute from day one.
✨Showcase Your Analytical Skills
Be prepared to talk about your experience with data analytics tools like Google Analytics and Facebook Business Manager. Bring examples of how you've used data to optimise campaigns in the past. This will demonstrate your ability to drive performance and maximise ROI, which is crucial for this role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific campaign challenges or project management scenarios. Think of examples from your previous roles where you successfully managed multiple priorities or adjusted campaigns based on performance metrics. This will highlight your problem-solving skills and adaptability.
✨Emphasise Team Collaboration
Since this role involves working closely with both internal teams and external agencies, be ready to discuss your experience in collaboration. Share stories that showcase your communication and relationship-building skills, as well as any leadership experiences you have. This will show that you can effectively lead and mentor others while driving results.
