(Maternity Cover) Executive Director, Global Brand Marketing

Jo Malone London is seeking an experienced and strategic marketing leader to join the Global Marketing team on a fixed‑term maternity cover contract. This role will lead the development and execution of integrated brand and innovation strategies, driving consumer engagement and business growth across key areas of the portfolio. Working in close partnership with cross‑functional, regional, and affiliate teams, the successful candidate will help shape the brand’s future pipeline, deliver impactful global marketing programs, and ensure consistent consumer‑centric storytelling across markets. This highly collaborative leadership role requires strong commercial acumen, strategic thinking, and the ability to influence across a complex global organization while upholding Jo Malone London’s luxury positioning and British heritage.

Responsibilities

Innovation Strategy & Product Development

• Lead the marketing of new product innovation journey from ideation to launch, ensuring alignment with brand vision and global category trends.
• Develop and execute a robust 3‑year category innovation pipeline and launch calendar, balancing new product introductions with commercial innovation initiatives.
• Identify breakthrough ideas, ingredients, and consumer‑centric campaigns that elevate Jo Malone London’s market leadership.
• Collaborate with Product Development and packaging teams to drive formulation innovation and sustainability initiatives.
• Track post‑launch performance to optimize future strategies.

Go‑to‑Market & Integrated Marketing

• Own the go‑to‑market for categories of responsibility, including new launches and commercial innovations, creating compelling and authentic consumer‑first campaigns across all channels.
• Develop 360‑degree marketing campaigns integrated with cross‑functional teams.
• Lead always‑on storytelling requirements for the category, working closely with Social, Communications and Creative teams to drive desirability year‑round and tap into cultural trends and moments.
• Lead creative briefing processes to inspire high‑impact brand assets and visual identity.
• Partner with cross‑functional teams to ensure marketing strategies are seamlessly executed in all touchpoints.

Consumer & Market Insights

• Leverage data from consumer research, social listening, CRM, and industry trends to inform brand strategies and innovation.
• Conduct competitive analysis and track market shifts to identify white‑space opportunities and new business potential.
• Partner with the Global Pricing Group to analyze pricing strategies and ensure competitiveness across regions.
• Drive consumer‑first storytelling by integrating insights into product messaging and marketing activations.

Qualifications

• Strategic Thinking
• Innovation LeadershipCommercial Acumen
• Cross‑Functional Collaboration
• Global Stakeholder Management
• Campaign Development & Execution
• Leadership & Team Development
• Problem Solving & Decision Making
• Organizational Agility