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For Companies At a Glance
- Tasks: Drive digital marketing and consumer engagement for Estee Lauder across Asia-Pacific.
- Company: Join a leading luxury skincare brand with a vibrant, diverse culture.
- Benefits: Competitive salary, creative work environment, and opportunities for growth.
- Why this job: Be part of exciting events and campaigns that elevate brand presence.
- Qualifications: Degree in Marketing or related field; 3 years in cosmetics preferred.
- Other info: Fast-paced role perfect for those who thrive on creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Position Overview
You will be responsible for executing digital and consumer engagement activities across the Asia‑Pacific region for Travel Retail. The role focuses on building brand awareness and supporting all go‑to‑market online and offline initiatives, while collaborating with key stakeholders who oversee overall performance in TR APAC. A team player who thrives under fast‑paced, dynamic conditions and who is comfortable working with diverse backgrounds and cultures will succeed.
Digital Consumer Marketing
- In charge of monthly retailer boutique site (CN/KR/SEA/JP/HK) banner updates.
- Maintain the SKU database with the Marketing Assistant to ensure accurate online listings, including correct images and descriptions.
- Monthly update new SKUs into the database.
- Maintain a separate “newness” registration database for the Korea market.
- Work with translation agency to optimise communication copy and liaise with each market’s contacts for proofreading.
- Coordinate the launch of new site openings, including full test‑site checks before opening.
- Support new boutique site development and revamp initiatives.
- Work closely with the Marketing and Integrated Marketing teams to execute online‑to‑offline (O2O) digital initiatives and media campaigns that drive consumer engagement and digital outreach.
Event Execution
- Support the team in executing retail events across APAC (Korea primary, secondary focus on Japan/Mid‑pac, Oceania) to drive engagement, conversion, and brand exposure.
- Collaborate with Marketing Executive to synchronise major launch events across markets.
- Coordinate production of merchandising and event collateral with external vendors.
- Prepare post‑event analysis reports.
- Analyse marketing spend and ROI for events.
Product Marketing & In‑Store Support
- Support the Marketing Manager with NPL forecasts for market‑relevant limited collections and samples.
- Manage samples, GWP, and collateral forecast and usage plans.
- Coordinate GWP and collateral production with Marketing Assistant support.
- Manage in‑store VTO updates.
Other / Ad‑hoc
- Assist in planning and execution of bi‑annual Sales Cycle Meetings and marketing presentations, including sell‑through reports for leadership review and category analysis for online/offline channels.
- Ensure timely delivery of creative requests to TR WW.
- Raise purchase requests (PR) for marketing expenses promptly and update the marketing budget tracker regularly.
- Manage deliveries across markets for product and GWP samples with Marketing Assistant support.
Qualifications
- University degree in Business, Marketing, Communications, or a related field (preferably).
- Minimum of 3 years’ experience within the cosmetics industry.
- Strong written and verbal communication skills in English and Chinese (reading/writing).
- Effective communication and interpersonal skills; able to work across cultures.
- High attention to detail and strong organisational abilities.
- Capacity to work independently with excellent time‑management and project‑management skills.
- Solid knowledge of the digital and social media landscape in APAC, with emphasis on China and Korea.
- Basic to advanced proficiency in Excel (pivot tables, lookup functions) and PowerPoint.
Marketing Executive Estee Lauder Skincare & Luxury employer: The Estée Lauder Companies Inc.
Contact Detail:
The Estée Lauder Companies Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive Estee Lauder Skincare & Luxury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Estee Lauder or similar companies. Attend events, webinars, and workshops to meet potential colleagues and learn more about the company culture.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your previous marketing campaigns, digital initiatives, and any event execution you've been involved in. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare for the interview by researching the latest trends in the cosmetics industry, especially in the APAC region. Be ready to discuss how you can contribute to their digital consumer engagement strategies and brand awareness efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Marketing Executive Estee Lauder Skincare & Luxury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your experience in digital marketing and consumer engagement, especially in the cosmetics industry. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for skincare and luxury brands. Tell us why you’re excited about this role and how you can contribute to our team at Estee Lauder.
Showcase Your Communication Skills: Since strong communication is key for this position, make sure your application reflects that. Use clear, concise language and check for any typos or errors. We love attention to detail!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Estée Lauder Companies Inc.
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially in the context of the Asia-Pacific region. Familiarise yourself with the latest trends in social media and consumer engagement, particularly in China and Korea, as this will show that you're ready to hit the ground running.
✨Showcase Your Team Spirit
Since this role requires collaboration with diverse teams, be prepared to share examples of how you've successfully worked in a team before. Highlight any experiences where you thrived in fast-paced environments and how you adapted to different cultures or backgrounds.
✨Be Detail-Oriented
Attention to detail is crucial for this position. Bring along examples of your previous work that demonstrate your organisational skills and ability to manage multiple tasks. You might even want to mention how you’ve handled project management in the past.
✨Prepare for Event Execution Questions
Given the focus on retail events, think about your past experiences in event planning and execution. Be ready to discuss how you’ve driven engagement and conversion at events, and prepare to analyse the ROI of those initiatives to impress your interviewers.
