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For Companies At a Glance
- Tasks: Execute digital marketing strategies and engage consumers across the Asia-Pacific region.
- Company: Join a leading skincare brand focused on luxury and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be part of exciting events and campaigns that elevate brand presence.
- Qualifications: Degree in Marketing or related field; 3 years' experience in cosmetics preferred.
- Other info: Collaborative team culture with a focus on creativity and diversity.
The predicted salary is between 30000 - 50000 £ per year.
Position Overview
You will be responsible for executing digital and consumer engagement activities across the Asia‑Pacific region for Travel Retail. The role focuses on building brand awareness and supporting all go‑to‑market online and offline initiatives, while collaborating with key stakeholders who oversee overall performance in TR APAC. A team player who thrives under fast‑paced, dynamic conditions and who is comfortable working with diverse backgrounds and cultures will succeed.
Digital Consumer Marketing
- In charge of monthly retailer boutique site (CN/KR/SEA/JP/HK) banner updates.
- Maintain the SKU database with the Marketing Assistant to ensure accurate online listings, including correct images and descriptions.
- Monthly update new SKUs into the database.
- Maintain a separate “newness” registration database for the Korea market.
- Work with translation agency to optimise communication copy and liaise with each market’s contacts for proofreading.
- Coordinate the launch of new site openings, including full test‑site checks before opening.
- Support new boutique site development and revamp initiatives.
- Work closely with the Marketing and Integrated Marketing teams to execute online‑to‑offline (O2O) digital initiatives and media campaigns that drive consumer engagement and digital outreach.
Event Execution
- Support the team in executing retail events across APAC (Korea primary, secondary focus on Japan/Mid‑pac, Oceania) to drive engagement, conversion, and brand exposure.
- Collaborate with Marketing Executive to synchronise major launch events across markets.
- Coordinate production of merchandising and event collateral with external vendors.
- Prepare post‑event analysis reports.
- Analyse marketing spend and ROI for events.
Product Marketing & In‑Store Support
- Support the Marketing Manager with NPL forecasts for market‑relevant limited collections and samples.
- Manage samples, GWP, and collateral forecast and usage plans.
- Coordinate GWP and collateral production with Marketing Assistant support.
- Manage in‑store VTO updates.
Other / Ad‑hoc
- Assist in planning and execution of bi‑annual Sales Cycle Meetings and marketing presentations, including sell‑through reports for leadership review and category analysis for online/offline channels.
- Ensure timely delivery of creative requests to TR WW.
- Raise purchase requests (PR) for marketing expenses promptly and update the marketing budget tracker regularly.
- Manage deliveries across markets for product and GWP samples with Marketing Assistant support.
Qualifications
- University degree in Business, Marketing, Communications, or a related field (preferably).
- Minimum of 3 years’ experience within the cosmetics industry.
- Strong written and verbal communication skills in English and Chinese (reading/writing).
- Effective communication and interpersonal skills; able to work across cultures.
- High attention to detail and strong organisational abilities.
- Capacity to work independently with excellent time‑management and project‑management skills.
- Solid knowledge of the digital and social media landscape in APAC, with emphasis on China and Korea.
- Basic to advanced proficiency in Excel (pivot tables, lookup functions) and PowerPoint.
Marketing Executive, EL Skincare & Luxury employer: The Estée Lauder Companies Inc.
Contact Detail:
The Estée Lauder Companies Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive, EL Skincare & Luxury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working in cosmetics or marketing. Attend events, webinars, and workshops to meet potential employers and learn more about the market.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous marketing campaigns or projects. This will give you an edge and demonstrate your hands-on experience in digital consumer engagement.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like EL Skincare & Luxury, and express your interest in potential opportunities. You never know what might come up!
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, it shows you're genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Marketing Executive, EL Skincare & Luxury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your experience in digital marketing and consumer engagement, especially in the cosmetics industry. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the beauty industry and your understanding of the APAC market. Let us know why you’re the perfect fit for our team at StudySmarter.
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application reflects that. Use clear, concise language and check for any typos or errors. We love attention to detail!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Estée Lauder Companies Inc.
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially in the context of the Asia-Pacific region. Familiarise yourself with the latest trends in social media and consumer engagement, particularly in China and Korea, as these markets are key for the role.
✨Showcase Your Team Player Skills
Since this role requires collaboration with various stakeholders, be ready to share examples of how you've successfully worked in teams before. Highlight any experiences where you thrived in fast-paced environments and adapted to diverse cultures.
✨Prepare for Event Execution Questions
Expect questions about your experience with retail events and how you've driven engagement and conversion in past roles. Have specific examples ready, including any post-event analysis you've conducted to measure success.
✨Master the Art of Communication
With strong communication skills being a must-have, practice articulating your thoughts clearly and confidently. Be prepared to discuss how you've optimised communication copy in previous roles and how you handle proofreading and translations.
