At a Glance
- Tasks: Develop and execute innovative retail marketing strategies for Aveda and Bumble & Bumble.
- Company: Join a leading botanical beauty brand committed to environmental responsibility.
- Benefits: Enjoy flexible working, generous leave, bonuses, and exclusive staff discounts.
- Other info: Dynamic role with opportunities for professional development and collaboration across teams.
- Why this job: Make a real impact in the beauty industry while driving brand growth and consumer engagement.
- Qualifications: Experience in retail/trade marketing and strong relationship-building skills required.
The predicted salary is between 40000 - 50000 € per year.
About The Brand
Aveda is the leading botanical hair and skin care brand with professional authority. Inspired by Ayurveda, we take a holistic approach to beauty with rituals and products that harness pure flower and plant essences to help you look and feel beautiful. The brand, founded by a hairdresser, features professionally developed products that are used by 9,000 salons and spas worldwide. For 38 years we have been a pioneer of environmental responsibility with our mission to care for the world we live in.
Position Summary
The Trade Marketing Manager is responsible for developing and executing retail marketing strategies for the UK & Ireland. This role involves enhancing consumer experience and increasing brand conversion, shaping and driving bespoke omni-channel retail marketing plans, and ensuring strong commercial momentum.
Key Responsibilities
- The purpose of the role is to position the brand as a key partner to our retailers in line with the brand objectives as well as drive brand distortion through strong retail event / gift strategy and execution.
- You will provide the business with visibility on retail marketing plans and direction into opportunities and risks.
- You will monitor marketing performance on retail events identifying best practices and influencing future plans, driving revenue growth through marketing.
What This Role Does
- Using insights into consumers’ profile and behaviours to define and execute compelling omni channel trade marketing strategies including but not limited to stores and key third-party accounts to increase consumers’ engagement and conversion to the brand.
- Lead strategy and execution of the High Traffic Moments programs such as seasonal holidays, Black Friday, Mother’s day among others.
- Lead and manage agencies and suppliers for locally developed programs and coordinate those end to end with all stakeholders.
- Build trade marketing plans with the Marketing and Sales team by national account.
- Oversee the creation and execution of retail programs, promotional calendars, and events.
- Manage budgets and pricing strategy for events, promotions, and retail marketing.
- Provide visibility on retail marketing plans and identify opportunities and risks.
- Monitor marketing performance on retail events, identify best practices, and influence future plans.
- Drive revenue growth through marketing activities.
- Manage end to end gift with purchase program with global and local stakeholders, to attract new consumers.
- Conduct competitor audits, benchmarking, and trend tracking to shape retail marketing plans.
- Report on data and industry trends relating to retail categories.
- Ensure smooth adaptation and integration of global promotional plans into marketing plans.
- Track promotional activities, event and gift performance to create a framework highlighting best practices.
- Define and drive exclusive programs and special events with retailers.
- Elevate and drive the overall in-store retail experience to deliver on business objectives.
- Liaise with global teams on strategy and product forecasting.
What You Will Need To Be Successful In This Role
- Previous experience working as a Retail/Trade Marketing Manager.
- P&L Management experience is an advantage.
- Strong in building relationships with the ability to work collaboratively across multiple teams/functions.
- Strong knowledge of the retail landscape in the UK and market trends.
- Strong commercial outlook and ability to drive revenue growth through trade marketing activities.
- Strong leadership and project management experience.
- Hands‑on, proactive, flexible, and able to handle multiple projects simultaneously.
- Highly motivated and passionate about retail marketing.
- Result‑driven with a solid understanding of analytics and consumer insights.
- Experience with global brands is an advantage.
Compensation & Benefits
- 1 day working from home.
- 25 Days Annual Leave (exc. Bank Holidays).
- 1 day Annual Leave to celebrate your birthday.
- Holiday Purchase opportunity.
- Bonus Opportunity.
- Car allowance.
- Equity.
- Ability to work Remotely/Abroad up to 18 days per calendar year.
- Summer Fridays.
- Generous Staff Discount.
- Mental Health Wellbeing Initiatives.
- Benefits platform with exclusive discounts and offers.
- Employee resource groups.
- LinkedIn learning.
Trade Marketing Manager Aveda, Bumble & Bumble - 12 Month FTC in London employer: The Estée Lauder Companies Inc.
Aveda is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and growth. With a commitment to environmental responsibility and a holistic approach to beauty, employees enjoy generous benefits such as flexible working arrangements, extensive annual leave, and opportunities for professional development. The role of Trade Marketing Manager provides a unique chance to shape retail strategies in a dynamic environment, making a meaningful impact on both the brand and the community.
Contact Detail:
The Estée Lauder Companies Inc. Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager Aveda, Bumble & Bumble - 12 Month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Trade Marketing Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your previous trade marketing successes. We want to see how you've driven revenue growth and enhanced consumer experiences in the past—make it pop!
✨Tip Number 3
Practice makes perfect! Get ready for those interviews by rehearsing common questions related to retail marketing strategies and P&L management. We can’t stress enough how important it is to articulate your experience and insights clearly.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Aveda and Bumble & Bumble. Don’t miss out!
We think you need these skills to ace Trade Marketing Manager Aveda, Bumble & Bumble - 12 Month FTC in London
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your love for Aveda and Bumble & Bumble shine through! Talk about how their holistic approach to beauty resonates with you and why you want to be part of their mission.
Highlight Relevant Experience:Make sure to showcase your previous experience in retail or trade marketing. We want to see how your skills align with the responsibilities of the Trade Marketing Manager role, so don’t hold back on those achievements!
Be Data-Driven:Since this role involves monitoring marketing performance, include examples of how you've used data and analytics in past roles. Show us how you’ve driven revenue growth through your marketing strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Aveda and Bumble & Bumble!
How to prepare for a job interview at The Estée Lauder Companies Inc.
✨Know Your Brand Inside Out
Before the interview, dive deep into Aveda's ethos and product range. Understand their commitment to environmental responsibility and how they incorporate Ayurvedic principles into their offerings. This knowledge will not only impress your interviewers but also show that you're genuinely passionate about the brand.
✨Showcase Your Trade Marketing Expertise
Be ready to discuss your previous experience in retail or trade marketing. Prepare specific examples of successful campaigns you've led, particularly those that drove revenue growth or enhanced consumer engagement. Highlight your ability to analyse market trends and how you've used insights to shape marketing strategies.
✨Demonstrate Collaborative Skills
This role requires strong relationship-building skills. Think of instances where you've successfully collaborated with cross-functional teams or managed agencies. Be prepared to discuss how you navigate different perspectives to achieve common goals, especially in a fast-paced environment.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. For example, how would you approach a new product launch during a high-traffic season? Practise articulating your thought process and decision-making criteria, as this will showcase your leadership and project management skills.
