Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
Responsibilities
Reflecting a credible and professional Brand image to all internal and external consumers at all times
Maximising sales through selling, providing excellent service and retail standards
Contributing to efficiencies through adhering to store/Brand/Company procedures and guidelines
Understanding daily/weekly targets
Ensuring personal awareness of all additional sales avenues, i.e. eventing, Omni and digital channels
Keeping up to date with competitor activities and missed opportunities
Leveraging social media to drive the business, protect and enhance the Brand image
Delivering the Brand Strategy and ensuring the delivery of an effective local plan
Planning and implementing local marketing and events initiatives, aligned to Retailer activity
Delivering excellence in service execution, ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
Being an Ambassador for the Brand – leading the way to ensure Brand values are represented and brought to life
Managing refunds and complaints in line with Company guidelines and to a mutually satisfactory conclusion, informing or consulting with the Area Manager where appropriate
Using digital tools to ensure knowledge is kept up to date
Delivering a consumer recruitment and retention strategy to grow a loyal consumer base
Developing up to date knowledge of product to deliver an industry-leading experience and ensure the product meets the consumer's needs
Planning to ensure delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
Reviewing retail standards daily to ensure they are maintained to the required standard
Ensuring deliveries, stock movements and associated administration are completed within agreed Company timeframes
Ensuring all auditable processes and administration are actioned to Company guidelines and taking corrective action in highlighted areas of risk
Ensuring all information requests are fulfilled accurately within deadlines set
Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
Creating and maintaining a safe working environment for consumers, ensuring Company and Retailer Policies and Procedures are adhered to
Ensuring all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of “Acceptable” during audits
Commerciality
Managing daily replenishment, taking appropriate action where necessary
Maximising sales performance by utilising all commercial reports before making commercial decisions
Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
Identifying stock package issues, and taking corrective action, informing the Area Manager when out of direct control
Effectively managing all promotions and discounts, ensuring they are actioned in line with Company guidelines
Identifying trends and making suggestions to enhance product performance
Qualifications
Experience in a fast‑paced retail and/or consumer‑facing environment
Ability to drive self‑development
Commercial understanding and awareness of the industry
Effective communication, organisation and prioritisation skills
#J-18808-Ljbffr
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
Responsibilities
Reflecting a credible and professional Brand image to all internal and external consumers at all times
Maximising sales through selling, providing excellent service and retail standards
Contributing to efficiencies through adhering to store/Brand/Company procedures and guidelines
Understanding daily/weekly targets
Ensuring personal awareness of all additional sales avenues, i.e. eventing, Omni and digital channels
Keeping up to date with competitor activities and missed opportunities
Leveraging social media to drive the business, protect and enhance the Brand image
Delivering the Brand Strategy and ensuring the delivery of an effective local plan
Planning and implementing local marketing and events initiatives, aligned to Retailer activity
Delivering excellence in service execution, ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
Being an Ambassador for the Brand – leading the way to ensure Brand values are represented and brought to life
Managing refunds and complaints in line with Company guidelines and to a mutually satisfactory conclusion, informing or consulting with the Area Manager where appropriate
Using digital tools to ensure knowledge is kept up to date
Delivering a consumer recruitment and retention strategy to grow a loyal consumer base
Developing up to date knowledge of product to deliver an industry-leading experience and ensure the product meets the consumer's needs
Planning to ensure delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
Reviewing retail standards daily to ensure they are maintained to the required standard
Ensuring deliveries, stock movements and associated administration are completed within agreed Company timeframes
Ensuring all auditable processes and administration are actioned to Company guidelines and taking corrective action in highlighted areas of risk
Ensuring all information requests are fulfilled accurately within deadlines set
Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
Creating and maintaining a safe working environment for consumers, ensuring Company and Retailer Policies and Procedures are adhered to
Ensuring all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of “Acceptable” during audits
Commerciality
Managing daily replenishment, taking appropriate action where necessary
Maximising sales performance by utilising all commercial reports before making commercial decisions
Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
Identifying stock package issues, and taking corrective action, informing the Area Manager when out of direct control
Effectively managing all promotions and discounts, ensuring they are actioned in line with Company guidelines
Identifying trends and making suggestions to enhance product performance
Qualifications
Experience in a fast‑paced retail and/or consumer‑facing environment
Ability to drive self‑development
Commercial understanding and awareness of the industry
Effective communication, organisation and prioritisation skills
#J-18808-Ljbffr
Contact Details:
The Estée Lauder Companies Inc. Recruitment Team
