Tom Ford Fragrance Specialist | 22.5 Hours Flannels Metro in Gateshead

As the Counter Lead, you will support the brand in driving sales turnover and market share, consistently remaining consumer focused.

Responsibilities

• Reflect a credible and professional brand image to all internal and external consumers at all times.
• Maximise sales through selling, providing excellent service and retail standards.
• Contribute to efficiencies through adherence to store/brand/company procedures and guidelines.
• Understand daily and weekly targets and manage them.
• Be aware of additional sales avenues such as eventing, omni and digital channels.
• Keep up to date with competitor activities and missed opportunities.
• Effectively use social media to drive the business, protect, and enhance the brand image.
• Deliver the brand strategy, ensuring the delivery of an effective local plan.
• Plan and implement local marketing and events initiatives, aligned to retailer activity.
• Deliver excellence in service execution by continually improving service levels, creating a zero consumer complaints mindset, and a surprise and delight culture.
• Act as an ambassador for the brand, leading the way to ensure brand values are represented and lived.
• Handle refunds and complaints in line with company guidelines, consulting with the area manager when appropriate.
• Use digital tools to maintain knowledge up to date.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Develop up-to-date product knowledge to deliver an industry-leading experience.
• Plan to ensure delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
• Review retail standards daily to maintain required standards.
• Ensure deliveries, stock movements, and associated administration are completed within agreed company timeframes.
• Ensure auditable processes and administration follow company guidelines and take corrective action where necessary.
• Fulfil information requests accurately within deadlines.
• Minimise stock loss by implementing and following all company security policies and procedures.
• Create and maintain a safe working environment for consumers, ensuring compliance with company and retailer policies.
• Ensure health and safety responsibilities and operational activities achieve a minimum overall grading of 'Acceptable' during audits.
• Manage daily replenishment, taking appropriate action when required.
• Maximise sales performance by utilising commercial reports before making decisions.
• Plan and deliver visual merchandising layout, ensuring it meets guidelines and timelines.
• Identify stock package issues, take corrective action, and inform the area manager when outside direct control.
• Effectively manage promotions and discounts in line with company guidelines.
• Identify trends and make suggestions to enhance product performance.

Qualifications

• Experience in a fast‑paced retail and/or consumer‑facing environment.
• Ability to drive self‑development.
• Commercial understanding and awareness of the industry.
• Effective communication, organisational, and prioritisation skills.