Fragrance Specialist in Dudley

Overview

The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.

Responsibilities

• Reflecting a credible and professional Brand image to all internal and external consumers at all times.
• Maximising sales through selling, providing excellent service and retail standards.
• Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines.
• Understand daily/weekly targets.
• Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
• Keep up to date with competitor activities and missed opportunities.
• Effectively use social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
• Deliver the Brand Strategy, ensuring the delivery of an effective local plan.
• Plan and implement local marketing & events initiatives, aligned to Retailer activity.
• Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture.
• Be an Ambassador for the Brand — lead the way to ensure Brand values are represented and brought to life.
• Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate.
• Use digital tools to ensure knowledge is kept up to date.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs.

Operations

• Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
• Review retail standards on a daily basis ensuring they are maintained to the required standard.
• Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes.
• Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk.
• Ensure all information requests are fulfilled accurately, within deadlines set.
• Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed.
• Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to.
• Ensure that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.

Commerciality

• Manage daily replenishment, taking appropriate action where necessary.
• Maximise sales performance by utilising all commercial reports before making commercial decisions.
• Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
• Identify stock package issues, and take corrective action, informing the Area Manager when out of direct control.
• Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines.
• Identify trends and make suggestions to enhance product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of industry.
• Effective communication, organisation and prioritisation skills.