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For Companies At a Glance
- Tasks: Lead sales and enhance brand image while delivering excellent customer service.
- Company: Join a dynamic retail brand focused on consumer satisfaction.
- Benefits: Competitive pay, growth opportunities, and a vibrant work environment.
- Other info: Fast-paced environment with opportunities for personal development.
- Why this job: Be a brand ambassador and make a real impact in retail.
- Qualifications: Experience in retail and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
Overview
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
Responsibilities
- Reflecting a credible and professional Brand image to all internal and external consumers at all times.
- Maximising sales through selling, providing excellent service and retail standards.
- Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines.
- Understand daily/weekly targets.
- Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels.
- Keep up to date with competitor activities and missed opportunities.
- Effectively use social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
- Deliver the Brand Strategy, ensuring the delivery of an effective local plan.
- Plan and implement local marketing & events initiatives, aligned to Retailer activity.
- Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mind-set and a surprise and delight culture.
- Be an Ambassador for the Brand — lead the way to ensure Brand values are represented and brought to life.
- Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate.
- Use digital tools to ensure knowledge is kept up to date.
- Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
- Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs.
- Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
- Review retail standards on a daily basis ensuring they are maintained to the required standard.
- Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes.
- Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk.
- Ensure all information requests are fulfilled accurately, within deadlines set.
- Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed.
- Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to.
- Ensure that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality
- Manage daily replenishment, taking appropriate action where necessary.
- Maximise sales performance by utilising all commercial reports before making commercial decisions.
- Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
- Identify stock package issues, and take corrective action, informing the Area Manager when out of direct control.
- Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines.
- Identify trends and make suggestions to enhance product performance.
Qualifications
- Experience in a fast-paced retail and/or consumer facing environment.
- Ability to drive self-development.
- Commercial understanding and awareness of industry.
- Effective communication, organisation and prioritisation skills.
Counter Lead in Birmingham employer: The Estée Lauder Companies Inc.
Contact Detail:
The Estée Lauder Companies Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Counter Lead in Birmingham
✨Tip Number 1
Get to know the brand inside out! Research their values, products, and recent campaigns. This way, when you walk into an interview, you can show that you're not just another candidate but someone who genuinely cares about what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your sales skills during interviews! Prepare examples of how you've maximised sales or improved customer experiences in previous roles. Numbers speak volumes, so if you can, quantify your achievements!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you fresh in their minds and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Counter Lead in Birmingham
Some tips for your application 🫡
Show Your Brand Passion: When writing your application, let your enthusiasm for the brand shine through. We want to see how you can reflect a credible and professional image that aligns with our values. Share specific examples of how you've embodied this in past roles!
Highlight Your Sales Savvy: Make sure to emphasise your experience in driving sales and maximising performance. We love candidates who can demonstrate their understanding of commerciality and how they’ve used it to achieve targets in previous positions.
Be Consumer-Focused: Your application should clearly show your commitment to consumer satisfaction. Talk about how you've created excellent service experiences and resolved complaints effectively. We’re all about creating a 'surprise and delight' culture!
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality shine through in your application. We want to get to know the real you! Remember to apply through our website for the best chance of success.
How to prepare for a job interview at The Estée Lauder Companies Inc.
✨Know Your Brand Inside Out
Before the interview, make sure you research the brand thoroughly. Understand its values, recent campaigns, and how it positions itself in the market. This will help you demonstrate your passion and alignment with the brand during the conversation.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or improved customer satisfaction. Use metrics to quantify your achievements, as this will show your potential employer that you can deliver results.
✨Be Consumer-Focused
During the interview, emphasise your commitment to consumer satisfaction. Share instances where you went above and beyond to meet customer needs or resolve complaints, showcasing your ability to create a positive shopping experience.
✨Stay Updated on Competitors
Demonstrate your awareness of the competitive landscape by discussing recent trends or activities from competitors. This shows that you’re proactive and can contribute to the brand's strategy by identifying opportunities and threats in the market.