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For Companies At a Glance
- Tasks: Create engaging copy for campaigns, ads, and long-form content that drives sales.
- Company: Join The Entertainer, a vibrant toy retailer with a fun and creative work environment.
- Benefits: Enjoy 33 days holiday, birthday leave, flexible pay, and generous discounts on toys.
- Why this job: Be part of a dynamic team that values creativity and storytelling in a playful atmosphere.
- Qualifications: Degree in English or related field and 2+ years of senior copywriting experience required.
- Other info: Work from our character-filled Head Office and collaborate with passionate colleagues.
The predicted salary is between 36000 - 60000 £ per year.
Do you have a passion for toys and making a difference in a business that is going places? Join us at The Entertainer Head Office and you can do exactly that in our bright character-based meeting rooms! This position is based at our Head Office. You must live within a reasonable distance to the office or be willing to relocate by the role commencement date.
Job Purpose
As a Lead Copywriter, you will be responsible for crafting compelling and on-brand copy that resonates with our audience and drives sales and engagement across multiple touchpoints. You’ll play a crucial role in delivering our campaigns, from writing campaign headlines to creating engaging long-form content, and ensuring all written material aligns with brand standards. Your work will be key in driving sales, enhancing brand awareness, and supporting both online and in-store experiences. Working in our busy marketing team, you will be an experienced copywriter with excellent communication skills, a flair for storytelling, and being a highly proficient wordsmith. Your role will also require confidence and experience in presenting, along with a proactive approach and problem-solving mindset. Your natural ability to influence and engage will enable you to build strong stakeholder relationships.
Skills & Experience
A degree in English, Communications, Marketing, Journalism, or a related field is preferred. Proven experience in copywriting for brand, content creation, and SEO with at least 2 years in a lead or senior position, preferably within retail, eCommerce, or consumer-facing industries.
Responsibilities
- Brand Tone of Voice & Messaging: Develop a tone of voice for the brand that aligns with our strategy and produce guidelines for business-wide use.
- Campaign Copywriting: Lead the creation of campaign-specific copy for digital ads, emails, landing pages, social media posts, and in-store signage, aligned with overarching campaign strategies.
- Long-Form Copy Development: Create detailed and engaging long-form content such as blog posts, product descriptions, articles, and buying guides that provide value and drive web traffic.
- SEO Copywriting: Write SEO-friendly copy optimized for search engines, balancing creativity and quality to improve organic traffic and search rankings.
- Performance & Optimization: Monitor content performance across channels, collaborating with team members to use data to refine future strategies.
- Team Collaboration: Work closely with designers, marketers, and campaign managers to produce cohesive marketing materials.
As an employee at The Entertainer, your benefits will include:
- Birthday Leave plus 33 days of holiday (including Bank Holidays)
- Retail Trust & Virtual GP
- Pension salary sacrifice
- Flexible access to your pay via Wage Stream
- Generous toy discount
- Enhanced maternity and paternity pay
- High Street and leisure discounts
- Cycle to work scheme
- Life Cover
So, if you’ve got a passion for toys and making a difference in a business that is going places, apply now!
Lead Copywriter employer: The Entertainer
Contact Detail:
The Entertainer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Copywriter
✨Tip Number 1
Familiarise yourself with The Entertainer's brand voice and tone. Spend some time exploring their website and social media channels to understand how they communicate with their audience. This will help you align your approach when discussing your ideas during the interview.
✨Tip Number 2
Prepare examples of your previous work that showcase your copywriting skills, particularly in retail or consumer-facing industries. Be ready to discuss how your writing has driven engagement and sales, as this will demonstrate your ability to contribute to The Entertainer's goals.
✨Tip Number 3
Brush up on your SEO knowledge and be prepared to discuss how you've implemented SEO strategies in your past roles. Highlight any specific results you've achieved through optimised content, as this is a key aspect of the Lead Copywriter position.
✨Tip Number 4
Showcase your collaborative skills by preparing to discuss how you've worked with designers and marketers in the past. The ability to work well within a team is crucial for this role, so share examples of successful projects where teamwork played a vital role.
We think you need these skills to ace Lead Copywriter
Some tips for your application 🫡
Understand the Brand: Before you start writing, immerse yourself in The Entertainer's brand. Familiarise yourself with their tone of voice, values, and target audience. This will help you craft copy that resonates with their customers.
Showcase Your Experience: In your application, highlight your relevant experience in copywriting, especially in retail or eCommerce. Provide specific examples of campaigns you've worked on and the impact they had on sales or engagement.
Tailor Your Writing Samples: Include writing samples that demonstrate your ability to create engaging and on-brand content. Make sure these samples reflect a variety of formats, such as campaign copy, long-form articles, and SEO-friendly content.
Craft a Compelling Cover Letter: Your cover letter should not only express your passion for toys and storytelling but also explain why you're the perfect fit for the Lead Copywriter role. Use this opportunity to showcase your personality and enthusiasm for the position.
How to prepare for a job interview at The Entertainer
✨Show Your Passion for Toys
Make sure to express your enthusiasm for toys and how they can make a difference in people's lives. Share any personal experiences or insights that connect you to the industry, as this will resonate well with the interviewers.
✨Demonstrate Your Copywriting Skills
Prepare examples of your previous work that showcase your ability to craft compelling copy. Be ready to discuss your thought process behind each piece and how it aligns with brand messaging and audience engagement.
✨Understand the Brand's Tone of Voice
Familiarise yourself with The Entertainer's brand voice and messaging. During the interview, highlight how you can develop and maintain this tone across various platforms, ensuring consistency in all communications.
✨Be Ready to Discuss SEO Strategies
Since the role involves SEO copywriting, be prepared to talk about your experience with SEO strategies. Discuss how you've optimised content in the past and the impact it had on web traffic and search rankings.
