Assistant Manager
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Assistant Manager

Burton upon Trent Full-Time 27200 £ / year No home office possible
Apply now
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At a Glance

  • Tasks: Support the Store Manager and manage the Tesco concession while delivering exceptional customer service.
  • Company: Join The Entertainer, the UK's largest independent toy retailer with over 165 locations.
  • Benefits: Enjoy flexible pay, generous discounts, birthday leave, and a supportive culture focused on development.
  • Why this job: Be part of a fun, fast-paced environment where you can grow your retail career and make an impact.
  • Qualifications: Looking for a people-focused leader with retail experience and a passion for toys.
  • Other info: Competitive salary of £27,200 per annum plus bonuses; apply now to shape the future of play!

Assistant Manager – £27,200 per annum + Bonus

Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.

Location: Burton upon Trent, Staffordshire, United Kingdom

Join the UK’s Fastest-Growing Toy Retailer!

Are you ready to be part of an exciting journey with the UK’s fastest-growing toy retailer? We\’re on a mission to become the best-loved toyshop, and we want you to join us as our Assistant Manager in Burton upon Trent, Staffordshire, United Kingdom on a full-time, permanent basis. In this role, you\’ll have the unique opportunity to support your Store Manager while also helping to manage the local Tesco concession.

As our Assistant Manager, you will receive a competitive salary of £27,200 per annum, along with an impressive range of benefits.

Toy retailing is demanding, hands-on, and fast-paced, but it is also fun—every day brings new challenges. To thrive as our Assistant Manager, you must possess a competitive commercial mindset and that essential retail ‘trader’ instinct, excelling in a volume-driven, highly seasonal trading environment.

The Entertainer is a family-run business and the UK’s largest independent toy retailer, with over 165 locations nationwide. In 2019, we proudly acquired the Early Learning Centre (ELC), further solidifying our commitment to providing exceptional play experiences.

As an ambitious toy retailer, we are expanding our online and high street presence. Our concession spaces in Tesco, M&S, and Matalan enable us to showcase our toys while offering customers our specialist knowledge, toy expertise, and impressive customer service.

Why Join Us as Our Assistant Manager?

We genuinely care about our people, our customers, and the communities we serve. As our Assistant Manager, you\’ll experience a friendly, supportive culture where training and development are prioritised, empowering you to ‘aim higher’ in your retail career.

In return for your hard work and commitment as our Assistant Manager, you’ll enjoy fantastic benefits such as:

Flexible access to your pay via MyView PayNow

Retail Trust benefits, including Virtual GP access

Birthday leave and 30 days of holiday

An annual bonus scheme

Pension salary sacrifice

Generous toy discounts

Enhanced maternity and paternity pay

High street and leisure discounts

A cycle-to-work scheme

Life cover

Key Responsibilities of Our Assistant Manager:

As our Assistant Manager, you will support the Store Manager with the following duties:

Collaborating with your team to deliver exceptional customer service supported by in-depth product knowledge.

Assisting your Store Manager in acting as a brand ambassador for our Tesco partners.

Implementing and executing promotional changes while maintaining excellent merchandising standards on the shop floor.

Developing and coaching your team to achieve fantastic sales results.

Building external relationships to effectively market your store and drive sales growth.

What We’re Looking For in Our Assistant Manager:

We seek a positive, people-focused individual who is genuinely excited about our brand and product ranges. You should be:

Capable of managing and leading the store team in the absence of your Store Manager, especially during visits to the designated Tesco concession store.

Tech-savvy and confident with new technology.

Resilient and adaptable, with the ability to plan and execute operational activities under pressure.

A strong leader with excellent people skills, capable of driving, developing, and motivating your team to become the best-loved toyshop.

Ideally, you will currently be in a position such as Branch Manager, Assistant Manager, Deputy Manager, Sales Manager, or Department Manager within a customer-focused retail environment, seeking a new career challenge.

If you\’re a competitive and commercial retailer eager to make a difference, we encourage you to apply today with your up-to-date CV to become our new Assistant Manager!

Join us and help shape the future of play

Assistant Manager employer: The Entertainer

Join The Entertainer, the UK's fastest-growing toy retailer, where we prioritize our people and foster a supportive work culture in Burton upon Trent. As an Assistant Manager, you'll benefit from competitive pay, flexible access to your earnings, generous holiday, and extensive training opportunities, all while being part of a family-run business that values community and exceptional customer service. With exciting growth prospects and a commitment to employee development, this is a fantastic opportunity for those looking to thrive in a dynamic retail environment.
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Contact Detail:

The Entertainer Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant Manager

✨Tip Number 1

Familiarize yourself with the latest trends in toy retailing. Understanding what products are currently popular and how they are marketed can give you an edge during your interview.

✨Tip Number 2

Showcase your leadership skills by preparing examples of how you've successfully managed a team or driven sales in previous roles. This will demonstrate your capability to support the Store Manager effectively.

✨Tip Number 3

Research The Entertainer's values and mission. Being able to articulate how your personal values align with theirs can make a strong impression during your discussions.

✨Tip Number 4

Prepare to discuss your experience with customer service and how you can enhance the shopping experience for customers. Highlighting your passion for toys and play can resonate well with the company's culture.

We think you need these skills to ace Assistant Manager

Leadership Skills
Customer Service Excellence
Team Development
Sales Management
Retail Merchandising
Promotional Strategy Implementation
Relationship Building
Adaptability
Tech-Savvy
Operational Planning
Resilience Under Pressure
Communication Skills
Commercial Awareness
Problem-Solving Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in retail management, customer service, and team leadership. Use keywords from the job description to demonstrate that you understand the role and its requirements.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the toy retail industry and your excitement about joining the company. Mention specific examples of how your skills align with the responsibilities outlined in the job description.

Showcase Your Leadership Skills: In your application, emphasize your ability to lead and motivate a team. Provide examples of past experiences where you successfully managed a team or improved sales performance.

Highlight Your Customer Service Experience: Since exceptional customer service is a key responsibility, include examples of how you've delivered outstanding service in previous roles. This will show that you are aligned with the company's mission to provide excellent customer experiences.

How to prepare for a job interview at The Entertainer

✨Show Your Passion for Toys

Make sure to express your enthusiasm for the toy industry during the interview. Share any personal experiences or stories that highlight your love for toys and how it connects to your desire to work with The Entertainer.

✨Demonstrate Leadership Skills

Prepare examples of how you've successfully led a team in previous roles. Discuss specific situations where you motivated your team, resolved conflicts, or improved performance, as this role requires strong leadership capabilities.

✨Highlight Customer Service Experience

Since exceptional customer service is key, be ready to discuss your experience in delivering outstanding service. Provide examples of how you've gone above and beyond to meet customer needs and enhance their shopping experience.

✨Be Ready for Scenario Questions

Expect scenario-based questions that assess your problem-solving skills and ability to handle pressure. Think about how you would manage operational challenges or implement promotional changes effectively in a fast-paced retail environment.

Assistant Manager
The Entertainer
Apply now
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