At a Glance
- Tasks: Lead marketing initiatives, create strategies, and manage projects in a dynamic investment environment.
- Company: Join a diverse and inclusive private equity firm in Central London.
- Benefits: Flexible working, creative freedom, and opportunities for professional growth.
- Other info: Collaborative culture with a talented team and exciting career prospects.
- Why this job: Make your mark in a blank canvas role and drive impactful marketing strategies.
- Qualifications: 2+ years in marketing, strong digital skills, and a passion for the investment industry.
The predicted salary is between 60000 - 75000 € per year.
Industry: Private Equity & Venture Capital
Working: 3 days in the office (Tues, Weds, Thurs), 2 working from home
Location: Central London
The Opportunity
This is a fantastic opportunity for a Marketing professional to build a career in the Private Equity Industry. You will be the stand alone Marketing resource, helping to attract new investment, and to inform existing investors about their portfolio progress. There is a blank canvas, for you as a driven and passionate marketer, to make your mark. Work closely with the head of Investor Relations, to deliver a website rebuild, create and implement a new Marketing Plan and build excellent relationships across the business. The culture at the company is very inclusive, people work hard as a team, and there is incredible diversity in terms of the number of nationalities. Your manager is talented, friendly, passionate, open to ideas, and driven to succeed.
The Role
- Create a Marketing strategy that reflects and delivers the goals of the business
- Plan and Project Manage the website rebuild, working closely with a web design agency
- Develop and deliver a range of social media plans, across platforms and campaigns
- Perform consistent competitor analysis, and research marketing trends more widely, to bring fresh ideas to the table that expands our impact
- Stay updated on the latest design tools, platform developments and digital best practices, and help optimise internal processes and efficiencies
Content Creation
- Create engaging content focused on our investment portfolio updates; for current and prospective clients, portfolio companies and management teams, and intermediaries
- Work across Marketing channels; LinkedIn, website, email, Investor Relations Documentation and any other channels if required
- Create and adapt Investor Reports, proposals and pitches to appeal to our target audience
- Create content from conferences including the Annual Investor meeting, work closely with a production company
- Photography and video editing skills required, to create engaging content
- Maintain and update marketing materials, presentations, credentials and other corporate documentation to ensure content remains accurate and current
- Maintain an organised library of approved assets; templates, images and brand materials
PR / Events / Email
- Work with your manager on 3-4 press releases per year, when significant investment decisions are made
- Attend and assist with the Annual Investor event, and attend other events if required
- Organise the email database with a tagging system, utilising the new CRM software, and create email campaigns to attract investor’s interest
Teamwork / Events
- Build excellent relationships across the business, to gather marketable ideas, and shine a spotlight on the partners to raise the company profile
- Report on key engagement metrics such as followers, likes, comments and views, analysing insights and actioning changes to drive growth
The Person
- Two years+ Marketing experience, focused on digital and social media
- Experience or a strong interest in the investment industry is preferred
- Excellent copywriting and proofreading skills
- Strategic mind, to create customer focused and engaging Marketing content
- Creative to deliver creative content (text, image and video), in house as much as possible
- Experience of online marketing channels; LinkedIn and Email
- Working experience of using Canva, Mailchimp, Adobe Creative Suite (or similar)
- Creative to bring new ideas to the table
- Photography and Video editing skills are required
- BSc degree in Marketing or relevant field
Personality Fit
- Excellent communication skills and strong team player
- Confident in your ability, you consistently bring fresh ideas to the table
- Strong negotiation skills to get stakeholder buy-in to your ideas
- Dynamic self-starter, proactive and makes things happen
- Reactive, able to adapt in fast-paced situations
- Analytical, drive change through insights and reporting
- Business acumen, bringing ideas to improve performance
Marketing Lead in London employer: The Employer Agent
Join a dynamic and inclusive team in Central London, where as a Marketing Lead, you will have the unique opportunity to shape the marketing strategy for a leading Private Equity firm. With a strong emphasis on collaboration and diversity, you'll work closely with passionate professionals, enjoy flexible working arrangements, and benefit from a culture that encourages creativity and personal growth. This role not only allows you to make a significant impact but also offers a supportive environment for your career development in the investment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the Private Equity and Venture Capital space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing projects, especially those related to digital and social media. Make sure it’s visually appealing and easy to navigate. This will give you an edge when you’re chatting with potential employers about your experience.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. Share your ideas on how you could contribute to their marketing efforts. It shows initiative and can set you apart from other candidates.
✨Tip Number 4
Keep learning! Stay updated on the latest marketing trends and tools, especially in the investment sector. Follow industry leaders on social media, read relevant blogs, and consider taking online courses. This not only boosts your knowledge but also shows potential employers that you’re committed to your professional growth.
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Marketing Lead role. Highlight your digital marketing experience and any relevant projects you've worked on, especially those related to content creation and social media.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing in the private equity sector. Mention specific strategies you’d implement and how you can contribute to the team’s success.
Showcase Your Creativity:Since this role requires creative content creation, don’t hesitate to include links to your portfolio or examples of past work. Whether it's social media campaigns or video content, let us see your flair!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at The Employer Agent
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in the investment sector. Be ready to discuss your previous campaigns and how they drove results. This shows you're not just a marketer but someone who understands the industry.
✨Showcase Your Creativity
Prepare to share examples of your creative content, whether it's social media posts, email campaigns, or even video projects. Bring a portfolio if you can! This role is all about making an impact, so let your creativity shine through.
✨Build Relationships
Since this position involves working closely with various teams, be prepared to talk about how you've successfully collaborated in the past. Highlight your teamwork skills and how you’ve built relationships to drive marketing initiatives.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the company’s goals and culture. Inquire about their current marketing strategies or how they measure success. This demonstrates your proactive mindset and genuine interest in contributing to their success.
