At a Glance
- Tasks: Lead demand generation strategies and execute multi-channel marketing campaigns.
- Company: Dynamic legal tech company with a collaborative and energetic culture.
- Benefits: Competitive salary, excellent pension, flexible working arrangements.
- Other info: Join a growing team with opportunities for professional development.
- Why this job: Make a real impact in a fast-paced environment with renowned clients.
- Qualifications: 5-7 years in B2B marketing with proven demand generation experience.
The predicted salary is between 70000 - 80000 £ per year.
The Opportunity
Contract: Permanent
Package: £70,000-£80,000 with excellent pension
Working: 3 days in the office, 2 working from home
Location: Central London
Build a best-in-class demand generation function within a growing legal technology business. You will play a key role in transforming the marketing funnel, to firstly significantly increase the number of leads coming into the funnel; and secondly increase the number of conversions.
The company has an impressive client list, and an excellent suite of products. There is so much for a Marketer to promote to their target audiences, which is where you will make your mark!
The company has the energy and pace of a scale-up and it also has a great culture of teamwork, so Marketing is respected as a function. The business has ambitious but achievable growth targets and marketing have a major part to play in delivering them.
Company Overview
Clients are globally renowned financial institutions, the company provides legal technology solutions to help with compliance and meeting regulatory requirements across key asset classes.
Team Overview
Head of Marketing, with a small team of Product and Content Marketers.
The Role
Build a demand engine aligned to commercial targets and product priorities. Improve lead generation, lead nurturing, pipeline conversion and revenue contribution. You will bring structure, energy and commercial acumen, to help the business move from ad hoc activity to a more structured approach.
Demand Generation Strategy
- Build the demand generation strategy for inbound, outbound and nurture, aligned to commercial targets
- Translate commercial targets into pipeline, MQL and conversion goals
- Work with Sales Team to target key accounts
Campaign Development and Execution
- Develop and execute multi-channel Account Based Marketing campaigns across content, paid media, SEO and events
- Lead full campaign management from planning through to execution and optimisation
- Work closely with product marketing on positioning and campaign messaging
Funnel Performance and Conversion
- Improve conversion across the funnel from MQL to SQL to closed revenue
- Analyse where leads drop off and implement changes to improve performance
- Increase the effectiveness of free trial and subscription conversion activity
- Support stronger cross-sell opportunities across the product suite
- Work with the sales team to target priority accounts and personas
- Improve the planning, targeting and measurement of events activity
Data, Reporting and Optimisation
- Define and track key metrics across demand generation, pipeline and revenue
- Build suitable reporting frameworks
Teamwork
- Work closely with sales, product and subject matter experts
- Collaborate on website development, channel strategy, social media and messaging
- Manage agencies where needed
The Person
- 5 to 7+ years’ experience in demand generation or B2B marketing
- Proven experience building pipeline in B2B or B2C environments
- Experience in fast-paced, growth-focused businesses
- Ideally experience in SaaS, data, regulated-tech or PE-backed environments, though this is not essential
- Experience owning campaigns and demand generation across multiple channels
- Experience improving funnel performance and pipeline conversion
- Experience working closely with sales and product teams
- Excellent commercial acumen, data analytics and stakeholder management
- Comfortable with AI and new tools
Personality and Mindset
- You enjoy working at pace
- You love to work with and build relationships with team members
- Consistently proactive approach to your work
- Confident to challenge existing ways of working when appropriate
Start Date: ASAP
Marketing Manager (B2B) in Coventry employer: The Employer Agent
Join a dynamic legal technology firm in Central London, where you will have the opportunity to build a best-in-class demand generation function within a supportive and collaborative team environment. With a competitive salary package, excellent pension benefits, and a culture that values teamwork and innovation, this role offers significant potential for personal and professional growth as you contribute to ambitious yet achievable marketing goals. Experience the energy of a scale-up while promoting cutting-edge solutions to globally renowned financial institutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (B2B) in Coventry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Employer Agent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Employer Agent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Employer Agent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Employer Agent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager (B2B) in Coventry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Employer Agent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Employer Agent:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Employer Agent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Employer Agent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Employer Agent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Employer Agent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
