At a Glance
- Tasks: Lead demand generation strategies and execute multi-channel marketing campaigns.
- Company: Dynamic legal tech company with a collaborative and energetic culture.
- Benefits: Competitive salary, excellent pension, flexible working arrangements.
- Other info: Join a growing team focused on innovation and teamwork.
- Why this job: Make a real impact in a fast-paced environment with renowned clients.
- Qualifications: 5-7 years in B2B marketing with proven demand generation experience.
The predicted salary is between 70000 - 80000 € per year.
The Opportunity
Contract: Permanent
Package: £70,000-£80,000 with excellent pension
Working: 3 days in the office, 2 working from home
Location: Central London
Build a best-in-class demand generation function within a growing legal technology business. You will play a key role in transforming the marketing funnel, to firstly significantly increase the number of leads coming into the funnel; and secondly increase the number of conversions.
The company has an impressive client list, and an excellent suite of products. There is so much for a Marketer to promote to their target audiences, which is where you will make your mark! The company has the energy and pace of a scale-up and it also has a great culture of teamwork, so Marketing is respected as a function. The business has ambitious but achievable growth targets and marketing have a major part to play in delivering them.
Company Overview
Clients are globally renowned financial institutions, the company provides legal technology solutions to help with compliance and meeting regulatory requirements across key asset classes.
Team Overview
Head of Marketing, with a small team of Product and Content Marketers.
The Role
- Build a demand engine aligned to commercial targets and product priorities.
- Improve lead generation, lead nurturing, pipeline conversion and revenue contribution.
- You will bring structure, energy and commercial acumen, to help the business move from ad hoc activity to a more structured approach.
Demand Generation Strategy
- Build the demand generation strategy for inbound, outbound and nurture, aligned to commercial targets.
- Translate commercial targets into pipeline, MQL and conversion goals.
- Work with Sales Team to target key accounts.
Campaign Development and Execution
- Develop and execute multi-channel Account Based Marketing campaigns across content, paid media, SEO and events.
- Lead full campaign management from planning through to execution and optimisation.
- Work closely with product marketing on positioning and campaign messaging.
Funnel Performance and Conversion
- Improve conversion across the funnel from MQL to SQL to closed revenue.
- Analyse where leads drop off and implement changes to improve performance.
- Increase the effectiveness of free trial and subscription conversion activity.
- Support stronger cross-sell opportunities across the product suite.
- Work with the sales team to target priority accounts and personas.
- Improve the planning, targeting and measurement of events activity.
Data, Reporting and Optimisation
- Define and track key metrics across demand generation, pipeline and revenue.
- Build suitable reporting frameworks.
Teamwork
- Work closely with sales, product and subject matter experts.
- Collaborate on website development, channel strategy, social media and messaging.
- Manage agencies where needed.
The Person
- 5 to 7+ years’ experience in demand generation or B2B marketing.
- Proven experience building pipeline in B2B or B2C environments.
- Experience in fast-paced, growth-focused businesses.
- Ideally experience in SaaS, data, regulated-tech or PE-backed environments, though this is not essential.
- Experience owning campaigns and demand generation across multiple channels.
- Experience improving funnel performance and pipeline conversion.
- Experience working closely with sales and product teams.
- Excellent commercial acumen, data analytics and stakeholder management.
- Comfortable with AI and new tools.
Personality and Mindset
- You enjoy working at pace.
- You love to work with and build relationships with team members.
- Consistently proactive approach to your work.
- Confident to challenge existing ways of working when appropriate.
Start Date: ASAP
Marketing Manager (B2B) in Chester employer: The Employer Agent
Join a dynamic legal technology firm in Central London, where you will have the opportunity to build a best-in-class demand generation function within a supportive and collaborative team environment. With a competitive salary package and flexible working arrangements, this role not only offers excellent growth opportunities but also allows you to make a significant impact on the marketing strategy of a company that serves globally renowned financial institutions. Embrace the energy of a scale-up while enjoying the respect and recognition that the marketing function receives in driving the company's ambitious growth targets.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (B2B) in Chester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is your chance to shine and demonstrate how you can build that demand generation engine they’re looking for.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their client base and think about how you can contribute to their growth. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing Manager (B2B) in Chester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager (B2B). Highlight your experience in demand generation and any relevant achievements that align with the job description. We want to see how you can bring structure and energy to our marketing efforts!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background fits perfectly with our needs. Don’t forget to mention your experience in fast-paced environments and your knack for building relationships.
Showcase Your Campaign Successes:In your application, include specific examples of successful campaigns you've managed. We love numbers, so if you can quantify your results—like increased lead generation or improved conversion rates—definitely do that! It’ll help us see the impact you could have here.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to be part of our team at StudySmarter!
How to prepare for a job interview at The Employer Agent
✨Know Your Demand Generation Inside Out
Make sure you brush up on your demand generation strategies before the interview. Be ready to discuss how you've successfully built pipelines in previous roles, especially in B2B environments. Highlight specific campaigns you've executed and the results they achieved.
✨Showcase Your Analytical Skills
Since the role involves improving funnel performance and conversion rates, be prepared to talk about how you've used data analytics in past positions. Bring examples of key metrics you've tracked and how you've optimised campaigns based on that data.
✨Demonstrate Team Collaboration
This company values teamwork, so share experiences where you've collaborated with sales, product, or other teams. Discuss how you’ve managed cross-functional projects and the impact of those collaborations on campaign success.
✨Be Ready to Discuss Industry Trends
Stay updated on the latest trends in legal technology and B2B marketing. During the interview, mention any relevant insights or innovations you've noticed and how they could apply to the company's goals. This shows you're proactive and genuinely interested in the industry.
