At a Glance
- Tasks: Drive online bookings and enhance customer journeys for Emirates Holidays.
- Company: Join a leading travel brand with a focus on innovation and customer experience.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Other info: Collaborative team culture with opportunities to learn and grow.
- Why this job: Make an impact in the travel industry while honing your digital marketing skills.
- Qualifications: Experience in e-commerce and digital marketing, with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Help achieve annual online revenue goals by turning website visits into sales and improving opportunities for cross‑selling to boost profitability. You will be responsible for driving online bookings, improving conversion rates, and ensuring our digital presence delivers a seamless and compelling customer journey. The role covers responsibility for Emirates Holidays in‑market brand (B2C) for our websites in the UK and Ireland.
Contribute to online sales plans and to the development and management of an effective online marketing plan across all company brands to ensure revenue and profit targets are achieved.
Liaise with the product and commercial/pricing teams to ensure the optimal promotional inventory, ensuring the right offers are displayed at the right time in the right place – for example popular destinations, hotels, ancillary and value‑add offers, etc.
Work alongside the marketing and brand team to ensure all promotions are integrated across online and offline media, activity is supported with suitable collateral such as landing pages and that all stakeholders are updated and aligned.
Evaluate and learn from all campaigns and strategies deployed by self and competitors, seek continuous improvement and contribute to the website's design look and feel. Be responsible for the optimisation of the websites to drive conversion in terms of customer journey, usability, stickiness, content and SEO.
Take the lead and responsibility for an E‑commerce development strategy and work as part of the e‑commerce management team to achieve customer excellence and the achievement of business and team targets.
Implement business and social media strategies to boost SEO traffic.
Conversion & Performance OptimisationContinuously improve conversion rate (CRO) through testing and optimisation. Run A/B tests on landing pages, journeys and content. Analyse drop‑off points and customer behaviour.
Digital Marketing CollaborationWork closely with marketing on SEO, PPC, email and paid social. Optimise landing pages and funnels to maximise ROI. Support campaign launches and promotional activity.
Analytics & ReportingTrack and report on key KPIs: traffic, conversion, revenue, AOV. Use tools such as Google Analytics to generate insights. Make data‑driven recommendations and act on them.
Stakeholder & Supplier ManagementWork closely with Product, Marketing and Customer Service teams and act as the go‑to person for all things e‑commerce. Liaise with Legal to ensure compliance is maintained and accurate for all sites, delivering development requirements to support.
QualificationDegree/Diploma in Digital Marketing. Relevant experience in a hands‑on e‑commerce role (ideally travel, hospitality or similar) and in building and maintaining website pages and merchandising content. Experience in using content management systems/HTML, basic Adobe and Microsoft programmes and using a CMS to administer website content. Knowledge of Microsoft Photoshop, image editing and development language, and online copywriting experience. Strong understanding of CRO, UX and digital trading. Experience managing CMS and booking platforms. Good working knowledge of SEO, PPC and digital marketing channels. Highly analytical with a commercial mindset. Someone proactive, practical and with excellent project management ability. Ability to work collaboratively across departments.
Eligibility CriteriaStaff can only apply if they have completed a minimum of 1 year's service in the Company. Staff can apply if they have been in their current position for at least 1 year.
E-Commerce Manager - Emirates Holidays UK & Ireland in London employer: The Emirates Group
Contact Detail:
The Emirates Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Manager - Emirates Holidays UK & Ireland in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the e-commerce and travel sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your e-commerce projects, A/B tests, and any successful campaigns you've run. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching Emirates Holidays and their competitors. Understand their online presence and think of ways you could improve their conversion rates. Bring fresh ideas to the table – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate individuals who can help us drive online bookings and enhance customer journeys.
We think you need these skills to ace E-Commerce Manager - Emirates Holidays UK & Ireland in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the E-Commerce Manager role. Highlight your relevant experience in digital marketing, conversion rate optimisation, and any hands-on e-commerce roles you've had. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've driven online sales or improved customer journeys in the past. We love a good story that showcases your achievements!
Show Off Your Analytical Skills: Since this role involves tracking KPIs and making data-driven decisions, be sure to mention your experience with tools like Google Analytics. We want to know how you've used data to improve performance in previous roles!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at The Emirates Group
✨Know Your Numbers
Before the interview, brush up on key metrics related to e-commerce, such as conversion rates and average order value. Be ready to discuss how you've improved these in past roles, as this will show your analytical skills and commercial mindset.
✨Showcase Your Creativity
Prepare examples of successful campaigns you've run or contributed to, especially those that involved A/B testing or optimising customer journeys. Highlight your ability to think outside the box and how you can bring fresh ideas to Emirates Holidays.
✨Understand the Brand
Familiarise yourself with Emirates Holidays' current online presence and marketing strategies. Be prepared to discuss how you would enhance their digital footprint and improve cross-selling opportunities based on your insights.
✨Collaborative Spirit
Since the role requires working closely with various teams, think of examples where you've successfully collaborated across departments. Emphasise your project management skills and how you can be the go-to person for e-commerce initiatives.