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- Tasks: Drive online sales and enhance customer journeys for Emirates Holidays in the UK and Ireland.
- Company: Join a leading travel brand with a focus on innovation and customer experience.
- Benefits: Enjoy a competitive salary and benefits package while working in a dynamic environment.
- Other info: Collaborative team culture with opportunities for professional growth.
- Why this job: Make a real impact on e-commerce strategies and help shape the future of travel.
- Qualifications: Degree in Digital Marketing and hands-on e-commerce experience required.
The predicted salary is between 40000 - 50000 £ per year.
Job Purpose
Help achieve annual online revenue goals by turning website visits into sales and improving opportunities for cross‑selling to boost profitability. You will be responsible for driving online bookings, improving conversion rates, and ensuring our digital presence delivers a seamless and compelling customer journey. The role covers responsibility for Emirates Holidays in‑market brand (B2C) for our websites in the UK and Ireland.
Job Outline
- Contribute to online sales plans and to the development and management of an effective online marketing plan across all company brands to ensure revenue and profit targets are achieved.
- Liaise with the product and commercial/pricing teams to ensure the optimal promotional inventory, ensuring the right offers are displayed at the right time in the right place – for example popular destinations, hotels, ancillary and value‑add offers, etc.
- Work alongside the marketing and brand team to ensure all promotions are integrated across online and offline media, activity is supported with suitable collateral such as landing pages and that all stakeholders are updated and aligned.
- Evaluate and learn from all campaigns and strategies deployed by self and competitors, seek continuous improvement and contribute to the website's design look and feel.
- Be responsible for the optimisation of the websites to drive conversion in terms of customer journey, usability, stickiness, content and SEO.
- Take the lead and responsibility for an E‑commerce development strategy and work as part of the e‑commerce management team to achieve customer excellence and the achievement of business and team targets.
- Implement business and social media strategies to boost SEO traffic.
Conversion & Performance Optimisation
- Continuously improve conversion rate (CRO) through testing and optimisation.
- Run A/B tests on landing pages, journeys and content.
- Analyse drop‑off points and customer behaviour.
Digital Marketing Collaboration
- Work closely with marketing on SEO, PPC, email and paid social.
- Optimise landing pages and funnels to maximise ROI.
- Support campaign launches and promotional activity.
Analytics & Reporting
- Track and report on key KPIs: traffic, conversion, revenue, AOV.
- Use tools such as Google Analytics to generate insights.
- Make data‑driven recommendations and act on them.
Stakeholder & Supplier Management
- Work closely with Product, Marketing and Customer Service teams and act as the go‑to person for all things e‑commerce.
- Liaise with Legal to ensure compliance is maintained and accurate for all sites, delivering development requirements to support.
Qualification
- Degree/Diploma in Digital Marketing.
- Relevant experience in a hands‑on e‑commerce role (ideally travel, hospitality or similar) and in building and maintaining website pages and merchandising content.
- Experience in using content management systems/HTML, basic Adobe and Microsoft programmes and using a CMS to administer website content.
- Knowledge of Microsoft Photoshop, image editing and development language, and online copywriting experience.
- Strong understanding of CRO, UX and digital trading.
- Experience managing CMS and booking platforms.
- Good working knowledge of SEO, PPC and digital marketing channels.
- Highly analytical with a commercial mindset.
- Someone proactive, practical and with excellent project management ability.
- Ability to work collaboratively across departments.
Eligibility Criteria
- Staff can only apply if they have completed a minimum of 1 year's service in the Company.
- Staff can apply if they have been in their current position for at least 1 year.
- Staff who moved to their current position following a lateral transfer may apply at any time.
- Applicants must have the legal right to live and work in the UK. The Company will not provide assistance with obtaining work permits.
Salary & benefits
Competitive salary
Competitive Benefits
E-Commerce Manager - Emirates Holidays UK & Ireland employer: The Emirates Group
Contact Detail:
The Emirates Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Manager - Emirates Holidays UK & Ireland
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce and travel industry on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your e-commerce projects, A/B tests, and any successful campaigns you've run. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s online presence. Familiarise yourself with their website, social media channels, and recent campaigns. Be ready to discuss how you can improve their conversion rates and enhance the customer journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. So, get your application in and let’s make some e-commerce magic happen!
We think you need these skills to ace E-Commerce Manager - Emirates Holidays UK & Ireland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the E-Commerce Manager role. Highlight your relevant experience in digital marketing, conversion rate optimisation, and any hands-on e-commerce roles you've had. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about e-commerce and how you can help us achieve our online revenue goals. Be specific about your achievements and how they relate to the job description.
Showcase Your Analytical Skills: Since this role involves tracking KPIs and making data-driven decisions, make sure to highlight your analytical skills. Share examples of how you've used data to improve conversion rates or optimise campaigns in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at The Emirates Group
✨Know Your Numbers
Before the interview, brush up on key performance indicators relevant to e-commerce. Be ready to discuss how you've improved conversion rates or driven online sales in previous roles. This shows you understand the metrics that matter.
✨Showcase Your Creativity
Prepare examples of successful campaigns you've run, especially those involving A/B testing or innovative digital marketing strategies. Highlight how your creative ideas led to increased traffic or sales, as this role requires a blend of creativity and analytics.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journey mapping. Be prepared to discuss how you've optimised user experience on websites in the past. This will demonstrate your ability to enhance the customer journey, which is crucial for this position.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Emphasise your communication skills and how you’ve aligned different stakeholders towards common goals.