Senior Retention Marketing Strategist (Email, SMS, Lifecycle) in Bedford
Senior Retention Marketing Strategist (Email, SMS, Lifecycle)

Senior Retention Marketing Strategist (Email, SMS, Lifecycle) in Bedford

Bedford Full-Time 32000 - 64000 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Lead innovative email, SMS, and lifecycle marketing strategies for top DTC brands.
  • Company: Remote retention marketing agency with a focus on growth and collaboration.
  • Benefits: Enjoy a 4-day work week, 20 days PTO, and generous learning stipends.
  • Why this job: Join a passionate team and make a real impact in the e-commerce space.
  • Qualifications: Experience in retention marketing and strong communication skills required.
  • Other info: Clear growth path into leadership roles within a supportive environment.

The predicted salary is between 32000 - 64000 £ per year.

We are a fully remote retention marketing agency headquartered in Los Angeles, and a proud Klaviyo Platinum Partner. We work exclusively with fast-growing, household-name DTC e-commerce brands — helping them build the kind of email, SMS, and lifecycle programs that compound revenue month over month.

We are a small, high-performance team that takes the work seriously and takes care of each other. If you’re looking for a place to do the best work of your career alongside people who actually give a damn — keep reading.

Our Beliefs

  • Excellence First: We work only with A-players — people who take pride in their craft, hold themselves to a high standard, and always push to deliver something they’re genuinely proud of.
  • Work Hard, Play Hard: Agency life can be demanding. We don’t pretend otherwise. But we also don’t believe in burning people out. That’s why we offer:
  • 4-day work week (Monday–Thursday)
  • 20 days PTO
  • 100% remote
  • Flexible scheduling with ET overlap
  • Generous learning stipends

One honest note: if work-life balance is your primary motivation for applying, this probably isn’t the right fit. We offer great benefits because we value our people, not because we’re a slow-paced environment. Join us because you’re hungry, you want to grow fast, and you’re genuinely excited to be part of something that’s scaling.

Culture of HEART

  • Honesty, Excellence, Attitude, Results, Trustworthiness. These aren’t wall decorations — they’re how we actually operate.

Empowerment & Responsibility: Freedom and accountability go hand in hand here. We hire self-driven people who own their work, communicate clearly, and care about clients and teammates as much as they care about output.

If this resonates, and you enjoy a good coconut or piña colada at sunset, you may have found your tribe.

A Note on Hours (For Our International Applicants)

This role operates on a schedule aligned with US East Coast hours (approximately 9am–6pm ET). For our team members in Europe and South Africa, this has actually become one of the most loved aspects of the role. Your mornings are completely your own. Sleep in. Exercise. Enjoy the sun. Take a slow breakfast. Start your deep strategic work when your mind is fresh — and by the time your US-based clients and teammates are starting their day, you’re already ahead of them. You’ve done your thinking, you have your answers, and you show up to every interaction sharp.

It’s not for everyone. But for the right person, it’s a genuinely great way to live and work.

The Role

As our Senior Retention Marketing Strategist, you will own strategy development, execution oversight, and client relationships for 5–8 fast-growing DTC brands. You’ll inherit existing accounts and be expected to ramp quickly; this is not a role where you ease in over six months.

You’ll work alongside a dedicated pod: Project Manager, Copywriter, Designer, and Implementation Specialist, so your focus stays on strategy, performance, and client trust. Not logistics.

For the right person, there is a clear path into pod leadership within the strategy department, and eventually into management layers between Senior Strategist and Head of Department as we grow.

Key Responsibilities

  • Strategy & Execution: Develop high-impact email, SMS, and lifecycle strategies aligned with each client’s revenue goals. Own segmentation architecture, automation logic, and campaign planning. Create content calendars and strategic direction (copy and design executed by the pod). Lead A/B testing strategy and drive continuous optimization. Bring forward world-class ideas grounded in data and industry trends.
  • Analytics & Reporting: Track email and SMS performance, revenue attribution, and ROI. Conduct cohort-analysis, and go deep into the data. Build clear, actionable weekly and monthly reporting for clients. Proactively identify growth opportunities, retention gaps, and LTV improvements.
  • Client Relationships: Serve as the primary strategic partner for 5–8 accounts. Run client calls, present insights, and maintain trusted relationships. Identify upsell opportunities where relevant.
  • Collaboration: Work closely with your pod to ensure deliverables hit the strategic mark. Partner with PMs to keep execution on track and on time.

What Success Looks Like

  • Client Retention: Less than 5% churn per quarter.
  • ROI: Clients consistently achieving a minimum 5x return.
  • Strategic Leadership: Clients feel proactively led, not just serviced.
  • Account Load: Confidently managing 5–8 accounts simultaneously.

Who Will Thrive Here

  • Deep experience in e-commerce retention marketing, email, SMS, lifecycle, cohort-analysis, etc.
  • Strong working knowledge of Klaviyo (agency experience preferred).
  • Fluent across our tech stack: Klaviyo, Slack, ClickUp, Figma, Loom, Hiro Analytics.
  • Genuinely good with AI tools, not just open to them. We are an AI-native agency and actively build with AI. This is a real requirement.
  • Analytical and creative in equal measure.
  • Exceptional written and verbal English communication skills are a hard requirement for this role. You will be the face of our agency to high-profile clients; clarity, confidence, and fluency on calls is non-negotiable. Native fluency or near-native professional fluency required.
  • Detail-oriented with strong quality instincts.
  • Resilient and adaptable in a fast-moving agency environment.
  • Familiar with deliverability best practices and CAN-SPAM compliance.

Compensation & Benefits

  • $40,000–$80,000 USD/year (location and seniority dependent).
  • 4-day work week (Monday–Thursday).
  • 20 days PTO.
  • 100% remote, flexible scheduling.
  • Generous learning stipends.
  • Real growth path into pod leadership and management.
  • A team that genuinely cares about doing great work, and about each other.

How to Apply

We run a multi-stage interview process designed to be thorough but respectful of your time. When you apply, please mention:

  • Your background in retention marketing and what you’ve built.
  • A campaign or flow you’re proud of, and why.
  • Why agency life, and why us.

We review every submission personally. If there’s a fit, we’ll be in touch quickly.

Equal Opportunity

The Email Marketers provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other protected characteristic.

Senior Retention Marketing Strategist (Email, SMS, Lifecycle) in Bedford employer: The Email Marketers

As a fully remote retention marketing agency based in Los Angeles, we pride ourselves on fostering a high-performance culture that values excellence and personal growth. With a 4-day work week, generous PTO, and flexible scheduling, we empower our team to thrive both professionally and personally while working with top-tier DTC brands. Join us to be part of a supportive team that genuinely cares about your success and offers clear pathways for advancement in a dynamic and innovative environment.
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Contact Detail:

The Email Marketers Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Retention Marketing Strategist (Email, SMS, Lifecycle) in Bedford

✨Tip Number 1

Network like a pro! Reach out to your connections in the e-commerce and marketing space. Attend virtual events or webinars where you can meet potential employers or industry peers. Remember, it’s all about who you know!

✨Tip Number 2

Show off your skills! Create a portfolio showcasing your best email, SMS, and lifecycle campaigns. Use real data to highlight your impact. This will give you an edge when discussing your experience during interviews.

✨Tip Number 3

Prepare for those interviews! Research the company and its clients thoroughly. Be ready to discuss how your strategies can help them achieve their goals. Tailor your answers to reflect their values and culture.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team. Don’t miss out on this opportunity!

We think you need these skills to ace Senior Retention Marketing Strategist (Email, SMS, Lifecycle) in Bedford

Retention Marketing
Email Marketing
SMS Marketing
Lifecycle Marketing
Cohort Analysis
Klaviyo
Data Analysis
A/B Testing
Client Relationship Management
Communication Skills
Project Management
Detail-Oriented
Adaptability
AI Tools Proficiency
Deliverability Best Practices

Some tips for your application 🫡

Show Your Passion: When you're writing your application, let your enthusiasm for retention marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our team.

Be Specific: Don’t just say you have experience; give us the juicy details! Share specific campaigns or flows you've worked on, what your role was, and the impact it had. This helps us understand your skills better.

Tailor Your Application: Make sure to customise your application to fit our vibe. Highlight your experience with email, SMS, and lifecycle strategies, and show us how you align with our culture of excellence and accountability.

Keep It Professional Yet Personal: While we love a friendly tone, remember to keep it professional. Balance your personality with clarity and confidence in your writing. We want to see your unique voice while also knowing you can communicate effectively with clients.

How to prepare for a job interview at The Email Marketers

✨Know Your Stuff

Before the interview, dive deep into retention marketing strategies, especially around email and SMS. Familiarise yourself with Klaviyo and be ready to discuss specific campaigns you've worked on. This shows you're not just a candidate; you're a knowledgeable strategist who can hit the ground running.

✨Showcase Your Creativity

Prepare to share a campaign or flow that you’re particularly proud of. Explain why it was successful and what innovative ideas you brought to the table. This will demonstrate your analytical and creative skills, which are crucial for this role.

✨Emphasise Team Collaboration

Since you'll be working closely with a pod, highlight your experience in collaborative environments. Share examples of how you've effectively communicated and partnered with project managers, copywriters, and designers to achieve strategic goals.

✨Be Ready for Data Talk

Brush up on your analytics skills! Be prepared to discuss how you've tracked performance metrics and used data to drive decisions. Showing that you can analyse results and identify growth opportunities will resonate well with the interviewers.

Senior Retention Marketing Strategist (Email, SMS, Lifecycle) in Bedford
The Email Marketers
Location: Bedford

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