Paid Media Lead

Our award-winning Campaigns team at Wiser is in an exciting high period of growth, launching campaigns across the world for huge, household names. As a Paid Media Lead, you’ll take ownership of Wiser’s most complex and high-value campaigns, acting as the senior media specialist on key client accounts. You’ll lead strategy, activation, optimisation, and performance for major campaigns, working closely with clients and internal teams to ensure our work delivers outstanding results. This is a senior, hands-on role for an experienced paid media operator who is trusted to run high-stakes work independently, contribute to new business opportunities, and set the standard for campaign excellence.

What will you spend your time doing?

• Leading the delivery of Wiser’s highest-value and most complex campaigns across global clients
• Owning paid media strategy, activation, optimisation, and reporting end to end
• Acting as the senior day-to-day contact for key client stakeholders
• Working closely with Account Directors and Project Managers to ensure campaigns are delivered to brief, on time, and to a high standard
• Collaborating with Creative teams to shape, review, and optimise campaign creative
• Using performance data to make clear, confident decisions and recommendations
• Troubleshooting complex campaign challenges and stepping in where additional expertise is needed
• Supporting pitches and new business opportunities through senior campaign input and media expertise
• Contributing to the development of best practice and raising the quality bar across the Campaigns team

What are we looking for?

• 7+ years’ experience delivering paid media or recruitment marketing campaigns, ideally in an agency environment
• Proven experience running complex, high-budget campaigns across multiple markets or regions
• Strong strategic thinking, with the ability to connect campaign performance to wider business objectives
• Confident senior client presence, comfortable advising, influencing, and challenging stakeholders
• Deep hands-on experience across platforms such as LinkedIn, Meta, TikTok, Google Display and YouTube
• Excellent attention to detail and high standards for quality and accuracy
• Comfortable operating autonomously and taking ownership of high-pressure work
• A strong understanding of the paid media landscape and emerging trends
• Bonus: Experience in employer branding, recruitment marketing or corporate is a strong advantage and should be highlighted in your application

What's in it for you?

• A Happiness team whose role is to make Wiser the best place to work possible.
• A culture calendar full of options – from black tie to sports day, book club or run club, there’s something for everyone.
• The W breakfast – our Happiness team makes sure everyone starts the day right with a hotel-worthy breakfast spread.
• On top of your holiday allowance, the office also closes for up to 2 weeks over the festive period so we can all recharge before coming back in the new year.
• Wiser Bank Holiday – a beloved Purple People tradition in the form of an extra day off in October each year to celebrate our first ever million-pound-month.
• Moving House Day – one of life’s most stressful events made easier by an extra day off.
• Work from Anywhere – everyone has a number of days to work from home or wherever they fancy.
• Learning & development – our monthly ‘Wiser Way’ days give you the chance to choose from a selection of training modules taught by our leaders.
• Therapy – with 5 therapists to choose from, each year you can get up to x3 therapy sessions subsidised through Wiser.
• Vitality Health Insurance – full coverage once you’ve passed probation.
• Gymbox – once passing probation, you can access our exclusive Wiser x Gymbox partnership.

At Wiser, we’re committed to fostering a culture where everyone feels empowered to be themselves and inspired to excel. We know that true creativity and innovation thrive when diversity is celebrated and everyone is given equal access to opportunities. That’s why we welcome applicants from all backgrounds, regardless of race, ethnicity, gender identity, sexual orientation, age, religion, ability, or socioeconomic status. We believe that everyone should feel comfortable and be able to back themselves in an inclusive environment where individuality is celebrated. We’re building a team as diverse as the brands we work with, and our aim is to change the way people think about work. If you’re passionate about making meaningful moves in an environment that’s as inclusive as it is high-performing, we can’t wait to see what you’ll bring to Wiser. Feel free to reach out to our Talent Team if you need any adjustments to make our hiring process more accessible.