At a Glance
- Tasks: Craft compelling brand strategies and narratives that resonate with audiences.
- Company: Join a vibrant agency focused on innovative employer branding.
- Benefits: Enjoy flexible work, wellness support, and exciting team events.
- Other info: Dynamic workplace with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping brand identities and cultures.
- Qualifications: 4+ years in brand strategy; strong storytelling and design skills.
The predicted salary is between 40000 - 50000 £ per year.
Wiser is looking for a Brand Strategist to understand client objectives around recruitment and engagement, and develop employer brands and strategies that deliver on those needs. You will create the right words and visuals to capture culture and translate them into action within an organization. This role reports to the Director of Research and Strategy.
Responsibilities
- Work with the research team to identify culture gaps and deduce implications for the brand.
- Conduct industry scans to analyse trends and develop leading insights and platforms.
- Develop employee value propositions (EVPs) for clients across global industries and markets.
- Translate research and audience data into rich personas to inform messaging strategies.
- Translate complex ideas into clear insights.
- Develop differentiated and effective brand positioning.
- Craft compelling brand narratives that communicate the client's story, purpose and EVP.
- Create clear brand frameworks, including voice and visual guidelines, to guide creative execution.
- Build strategic messaging that can roll out across various mediums such as films, content series, and social activations.
- Support creative work through to production, providing constructive feedback and collaborating with account teams to manage client delivery.
- Develop briefs that inspire creative teams across films, social, design and copywriting.
- Create annual planning and employer brand strategies that meet client objectives.
- Understand and improve candidate and employee journeys through employer branding.
- Serve as a thought partner for social, campaigns and other teams, ensuring alignment with the brand world and driving impact.
- Define KPIs and measurement approaches, and guide creative work to achieve strategic objectives.
Qualifications
- 4+ years of experience in brand strategy, ideally within an agency environment or a mix of agency and client-side work; bonus if you have worked on employer branding, culture, or purpose-driven brands.
- Proven ability to think critically and synthesise complex insights from research, trends and data into actionable strategies.
- Experience in brand naming, positioning, building brand worlds, campaign messaging and defining creative principles that guide impactful work.
- Strong storyteller and communicator: able to create decks and lead client-facing presentations.
- A natural eye for design and detail, understanding how verbal and visual identities combine to build memorable brands.
- A collaborative and adaptable working style.
Benefits
- A Happiness team that supports wellbeing, organisation of events and daily incentives.
- A culture calendar with events ranging from black tie nights to sports days, book club and run club.
- Modern office spaces including quiet pods, walking pads and a rainforest for focus time.
- A daily breakfast spread provided by the Happiness team, with coffee and beverages available.
- Enhanced holiday allowance and an extended office closure over the festive period.
- Annual company holidays such as Wiser Bank Holiday, Moving House Day and additional days off for special occasions.
- Work from Anywhere: a flexible schedule that allows work from home or remote locations.
- Access to therapy sessions, with up to three subsidised sessions per year via partnered therapists.
- Vitality Health Insurance with comprehensive coverage after probation.
- Gymbox partnership offering a significantly discounted membership after probation.
Brand Strategist in London employer: The Elites
Wiser is an exceptional employer that prioritises employee wellbeing and fosters a vibrant work culture, making it an ideal place for a Brand Strategist to thrive. With a focus on personal growth, the company offers unique benefits such as a dedicated Happiness team, flexible working arrangements, and comprehensive health insurance, all within a modern office environment designed to inspire creativity and collaboration. Employees enjoy a variety of engaging events and opportunities to contribute to meaningful employer branding strategies across diverse global markets.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand strategy. Use visuals and storytelling to make it engaging – this is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their needs. Remember, they want to see how you can help them achieve their goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand Strategist in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and culture of Wiser. Show us that you get what we're about!
Craft Your Story:We love a good story! Use your application to weave in your experiences and how they align with the role of Brand Strategist. Make it personal and engaging – we want to know what makes you tick!
Be Clear and Concise:While we appreciate creativity, clarity is key. Avoid jargon and keep your language straightforward. We want to see your ideas shine without getting lost in complicated phrases.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at The Elites
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and values. Understand their current employer branding strategies and think about how you can contribute to enhancing them. This will show your genuine interest and help you align your ideas with their objectives.
✨Prepare Your Storytelling Skills
As a Brand Strategist, storytelling is key. Prepare examples of how you've crafted compelling narratives in the past. Be ready to discuss how you translated complex insights into clear messaging that resonated with audiences. Practice articulating these stories succinctly.
✨Showcase Your Analytical Side
Since the role involves analysing trends and synthesising data, be prepared to discuss your experience with research and insights. Bring examples of how you've identified culture gaps or developed employee value propositions based on data. This will demonstrate your critical thinking skills.
✨Ask Thoughtful Questions
Interviews are a two-way street! Prepare insightful questions about the company’s current challenges in employer branding or their vision for the future. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals.
