At a Glance
- Tasks: Craft compelling brand strategies and narratives that resonate with clients and their audiences.
- Company: Join a vibrant team at RoleWiser, where creativity meets strategy.
- Benefits: Enjoy flexible work options, wellness support, and exciting team events.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping employer brands and enhancing workplace culture.
- Qualifications: 4+ years in brand strategy; strong storytelling and design skills required.
The predicted salary is between 40000 - 50000 £ per year.
RoleWiser is looking for a Brand Strategist to understand client objectives around recruitment and engagement, and develop employer brands and strategies that deliver on those needs. You will create the right words and visuals to capture culture and translate them into action within an organization. This role reports to the Director of Research and Strategy.
Responsibilities
- Work with the research team to identify culture gaps and deduce implications for the brand.
- Conduct industry scans to analyse trends and develop leading insights and platforms.
- Develop employee value propositions (EVPs) for clients across global industries and markets.
- Translate research and audience data into rich personas to inform messaging strategies.
- Translate complex ideas into clear insights.
- Develop differentiated and effective brand positioning.
- Craft compelling brand narratives that communicate the client’s story, purpose and EVP.
- Create clear brand frameworks, including voice and visual guidelines, to guide creative execution.
- Build strategic messaging that can roll out across various mediums such as films, content series, and social activations.
- Support creative work through to production, providing constructive feedback and collaborating with account teams to manage client delivery.
- Develop briefs that inspire creative teams across films, social, design and copywriting.
- Create annual planning and employer brand strategies that meet client objectives.
- Understand and improve candidate and employee journeys through employer branding.
- Serve as a thought partner for social, campaigns and other teams, ensuring alignment with the brand world and driving impact.
- Define KPIs and measurement approaches, and guide creative work to achieve strategic objectives.
Qualifications
- 4+ years of experience in brand strategy, ideally within an agency environment or a mix of agency and client-side work; bonus if you have worked on employer branding, culture, or purpose-driven brands.
- Proven ability to think critically and synthesise complex insights from research, trends and data into actionable strategies.
- Experience in brand naming, positioning, building brand worlds, campaign messaging and defining creative principles that guide impactful work.
- Strong storyteller and communicator: able to create decks and lead client-facing presentations.
- A natural eye for design and detail, understanding how verbal and visual identities combine to build memorable brands.
- A collaborative and adaptable working style.
Benefits
- A Happiness team that supports wellbeing, organisation of events and daily incentives.
- A culture calendar with events ranging from black tie nights to sports days, book club and run club.
- Modern office spaces including quiet pods, walking pads and a rainforest for focus time.
- A daily breakfast spread provided by the Happiness team, with coffee and beverages available.
- Enhanced holiday allowance and an extended office closure over the festive period.
- Annual company holidays such as Wiser Bank Holiday, Moving House Day and additional days off for special occasions.
- Work from Anywhere: a flexible schedule that allows work from home or remote locations.
- Access to therapy sessions, with up to three subsidised sessions per year via partnered therapists.
- Vitality Health Insurance with comprehensive coverage after probation.
- Gymbox partnership offering a significantly discounted membership after probation.
Brand Strategist employer: The Elites
At RoleWiser, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our commitment to employee wellbeing is evident through our Happiness team, who organise engaging events and provide daily incentives, alongside a flexible work-from-anywhere policy that empowers you to balance your professional and personal life. With ample opportunities for growth, including access to therapy sessions and comprehensive health insurance, we ensure that our Brand Strategists thrive in a supportive environment where creativity and collaboration are at the forefront.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand strategy. Use visuals and storytelling to make it engaging – this is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching the company’s brand and culture. Tailor your responses to show how your experience aligns with their needs. Be ready to discuss how you can help them develop compelling employer brands.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand Strategist
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and culture of RoleWiser. Show us that you get what they’re about!
Craft a Compelling Narrative:Your application should tell a story. Highlight your experiences in brand strategy and how they align with the role. We want to see how your journey has shaped you into the perfect fit for this position.
Be Clear and Concise:While we love creativity, clarity is key! Make sure your application is easy to read and straight to the point. Avoid jargon and keep it simple so your ideas shine through.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Elites
✨Know Your Brand Strategy
Before the interview, dive deep into understanding brand strategy principles. Familiarise yourself with employer branding, employee value propositions, and how to translate complex ideas into clear insights. This will help you articulate your thoughts and showcase your expertise.
✨Showcase Your Storytelling Skills
Prepare to demonstrate your storytelling abilities. Bring examples of compelling brand narratives you've crafted in the past. Be ready to discuss how you can create engaging presentations that communicate a client’s story and purpose effectively.
✨Research the Company Culture
Get to know RoleWiser's culture and values. Understanding their approach to recruitment and engagement will allow you to tailor your responses and show how you can bridge any culture gaps they might have. This insight will set you apart from other candidates.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with various teams, think of examples where you've successfully collaborated on projects. Be ready to discuss how you provide constructive feedback and inspire creative teams, as this will highlight your adaptability and teamwork skills.
