Sales Director, Retail Planning in Edinburgh

Over the last decade, we've built a reputation as one of Scotland's most trusted home energy companies, helping thousands of customers create warmer, greener and more energy-efficient homes. Today, we're recognised as one of the UK's leading heating and renewable energy businesses, with a 4.9-star Trustpilot rating from more than 2,600 customers and recognition as the UK's No.1 Contractor at the H&V News Awards.

As we continue to expand across boilers, solar, battery storage, heat pumps and wider home energy solutions, we're looking for an ambitious Sales Manager to lead our Internal Sales and Customer Success function.

We're looking for someone who can build capability, drive performance, improve conversion rates, and create a culture of accountability, coaching and continuous improvement. Reporting directly to the Sales Director, you will lead a team of Sales Executives while owning the performance of our internal sales operation. You will oversee lead management, pipeline performance, customer follow-up, referral generation and existing customer growth, ensuring every opportunity is maximised and every customer receives an exceptional experience.

You'll play a key role in helping us achieve our next stage of growth by:

• Increasing lead-to-sale conversion
• Improving CRM discipline
• Strengthening customer engagement
• Embedding a high-performance sales culture

Key responsibilities include:

• Coaching, developing and motivating Sales Executives to achieve and exceed targets
• Conducting regular one-to-ones, performance reviews and call coaching sessions
• Building capability through training, feedback and structured development
• Driving Sales Performance
• Managing the full internal sales pipeline through Pipedrive
• Monitoring conversion performance and identifying opportunities for improvement
• Driving lead-to-sale conversion across multiple product lines
• Using Data to Drive Decisions
• Producing meaningful sales reports and performance insights
• Monitoring KPIs, pipeline health and CRM compliance
• Identifying trends, bottlenecks and opportunities for growth
• Supporting strategic decision-making through accurate reporting and analysis

You'll be an experienced sales leader with a passion for coaching people and delivering results. You'll be commercially minded, highly organised and comfortable working in a fast-paced environment where performance, customer experience and continuous improvement are equally important.

Requirements:

• Previous experience leading or managing a sales team
• Strong track record of achieving and improving sales performance
• Experience managing sales pipelines and CRM systems
• Strong analytical skills with the ability to use data to improve performance
• Excellent communication and stakeholder management skills
• Experience with Pipedrive or similar CRM platforms

You'll work alongside a leadership team committed to investing in people, developing talent and building a business that customers trust and employees are proud to be part of. You'll have genuine influence, the opportunity to shape how the sales function operates, and a clear pathway for future career progression as the business continues to grow.

We care about our customers, our colleagues and the communities we serve. We never compromise on safety, quality or doing the right thing. If you're a driven sales leader who enjoys developing people, improving performance and making a genuine impact, we'd love to hear from you.