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- Tasks: Analyse marketing performance and provide actionable insights for brand growth.
- Company: Join The Economist Group, a leader in innovation and analytical excellence.
- Benefits: Competitive salary, health insurance, flexible work options, and generous leave policies.
- Why this job: Make a real impact by driving marketing strategies with data-driven insights.
- Qualifications: Experience in marketing analytics and strong quantitative skills required.
- Other info: Hybrid working model with opportunities for professional development and wellbeing support.
The predicted salary is between 36000 - 60000 £ per year.
We are an organisation that exists to drive progress. Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.
The role of Marketing Performance Analyst supports the marketing team with analytical insights, performance measurement, and econometric optimisation, focusing both on short-term performance and long-term brand equity growth. The role combines day-to-day analysis of media activity with the use of marketing mix model (MMM) outputs to inform budget allocation and long-term planning, particularly across brand and awareness media.
The analyst monitors media and full-funnel performance, assesses how different channels contribute to the marketing pipeline, and identifies issues or opportunities through data. The analyst will help interpret MMM/econometric outputs, run scenarios based on those outputs, and translate the results into clear strategic recommendations for marketing investment. This position suits someone with strong quantitative skills and experience in marketing analytics, particularly within an econometrics or MMM-focused environment.
Key Responsibilities- Monitor daily and weekly performance across core media channels
- Analyse full-funnel media, identifying performance drivers and underperformance issues, and provide stakeholders with actionable insights
- Analyse brand and upper-funnel media performance, understanding their impact on brand metrics as well as short-term business value
- Support channel managers with optimisation recommendations grounded in data and insight
- Conduct deep dives into channel and funnel behaviour to uncover opportunities for efficiency and sustainable long-term growth
- Interpret and translate MMM/econometrics outputs into strategic recommendations for budget allocation and channel investment
- Run scenarios and optimisation exercises, supporting planning and forecasting cycles
- Work with internal teams (marketing, finance, data) and external partners to ensure model outputs are understood, trusted, and effectively used in decision-making
- Experience in marketing analytics, performance analysis, econometrics, data science, or a related field
- Experience either building MMM models or strong familiarity with interpreting model outputs
- Strong quantitative background with excellent skills in maths and statistics
- Proficiency with analytical tools such as Python, R, SQL, Excel or equivalent
- Good understanding of the role of various marketing channels in the marketing funnel, with specific experience in measuring the impact of Brand and Awareness media on long-term brand equity and business outcomes
- Ability to communicate complex analytical concepts simply and clearly to non-technical audiences
- Experience with attribution tools
- Experience with incrementality testing
The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
AI usage for your applicationWe are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What We OfferOur benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
Marketing Performance Senior Analyst employer: The Economist
Contact Detail:
The Economist Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Performance Senior Analyst
✨Tip Number 1
Get your networking game on! Reach out to folks in the marketing analytics field, especially those who work at The Economist Group. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your analytical skills! Prepare a few case studies or examples of how you've used data to drive marketing decisions. This will help you demonstrate your expertise in econometrics and MMM, which is key for the role.
✨Tip Number 3
Practice makes perfect! Brush up on your technical skills, especially in Python, R, or SQL. Being able to talk confidently about these tools during interviews will show that you're ready to hit the ground running.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at The Economist Group.
We think you need these skills to ace Marketing Performance Senior Analyst
Some tips for your application 🫡
Show Off Your Analytical Skills: Make sure to highlight your experience in marketing analytics and econometrics. We want to see how you've used data to drive decisions and improve performance, so don’t hold back on those impressive stats!
Keep It Clear and Concise: When writing your application, aim for clarity. We appreciate straightforward communication, especially when it comes to complex analytical concepts. Use simple language to explain your skills and experiences.
Tailor Your Application: Take the time to customise your application for this role. Mention specific tools like Python or SQL that you’re proficient in, and relate your past experiences directly to the responsibilities listed in the job description.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The Economist
✨Know Your Numbers
As a Marketing Performance Senior Analyst, you'll need to showcase your quantitative skills. Brush up on key metrics and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare examples that highlight your experience with econometrics or marketing mix models.
✨Master the Art of Communication
You’ll often need to explain complex analytical concepts to non-technical stakeholders. Practice simplifying your insights into clear, actionable recommendations. Think about how you can convey the impact of brand and awareness media on long-term growth in a way that's easy to understand.
✨Familiarise Yourself with Tools
Make sure you're comfortable with analytical tools like Python, R, SQL, and Excel. If you have experience with attribution tools or incrementality testing, be prepared to discuss these as well. Highlight any projects where you’ve successfully used these tools to optimise marketing performance.
✨Understand the Bigger Picture
Research The Economist Group and its various businesses. Understand their approach to innovation and how they tackle global challenges. This will help you align your answers with their values and demonstrate your genuine interest in contributing to their mission.
