Contract: Freelance, 4 months, Part time 3 days a week.
Location: Hybrid, with office attendance ideally one + day a week for collaboration.
Overview
The Economist Pro is the B2B arm of The Economist, providing independent analysis to organisations through corporate subscriptions and API/MCP delivery. We are looking for a freelance Graphic Designer to join its marketing team and produce on-brand design, motion and video for sales teams, brand campaigns, product launches, user onboarding and social.
It’s a fast-paced environment where you will be supporting the daily work of the marketing team and jumping in to help the current Pro designer across brand campaigns when needed. As part of a highly respected legacy media brand, you will act as a brand guardian for all day-to-day creative for The Economist Pro ensuring alignment with the wider creative studio’s approach.
Your key stakeholder will be the Head of Marketing for The Economist Pro, but you will take day-to-day briefs from the Content Marketing Executive who provides initial feedback before approval with the wider Creative Studio. The in-house Creative Studio, led by the Art Director for global marketing, owns the brand standards and approves assets before they go live. You will have access to shared tools including Figma and Adobe Creative Cloud, along with brand guidelines and existing creative templates.
Key responsibilities
- Design for a range of B2B marketing assets, including social assets, one-pagers, presentations and templates, email and web assets.
- Adapt overarching concepts across formats, channels and funnel stages.
- Apply The Economist's brand guidelines consistently, managing the process and submit work to the Creative Studio for approval, building feedback in quickly and flagging any request that pushes beyond the guidelines.
- Be flexible to the demands of a rigorous, multi-stakeholder approval process.
- Keep source files organised and maintenance of reusable templates
- Manage multiple requests and deadlines, re-prioritising with the Content Marketing Executive as priorities shift, and communicate progress and capacity clearly across a three-day week.
- Create short animations and light video edits using existing footage.
Qualifications
- 3+ years of professional experience as a graphic designer, ideally with experience in B2B marketing, media or technology.
- A portfolio of brand-led projects across digital, social and presentations.
- Proven ability to work within brand guidelines.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. HTML knowledge, Illustration and Animation skills are a bonus.
- Working knowledge of creating presentations in Google Slides.
- Good eye for typography, layout and information design.
- Comfort working in a fast-moving, start-up-style environment where priorities change.
- Detail-oriented, proactive and receptive to feedback from marketers and Creative Studio
- Excellent communication skills (including fluent written and spoken English).
Freelance Graphic Designer (part time) employer: The Economist
The Economist is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration among its talented team. With a strong focus on professional development, employees have ample opportunities to grow their skills while working on high-profile global events that make a significant impact. Located in a vibrant city, the company provides a stimulating environment where innovation thrives, making it an ideal place for those seeking meaningful and rewarding employment.
