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For Companies At a Glance
- Tasks: Manage brand marketing, ensuring consistency and quality across all assets and campaigns.
- Company: Join The Economist, a leader in innovation and independent thought.
- Benefits: Enjoy competitive pay, health insurance, flexible work options, and access to exclusive content.
- Why this job: Be part of a dynamic team shaping the future of brand marketing.
- Qualifications: Experience in marketing or editorial, with strong copyediting skills and attention to detail.
- Other info: Great opportunities for growth and a supportive work environment.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Join to apply for the Brand Campaign Manager role at The Economist.
Who We Are
We are an organisation that exists to drive progress, connecting everyone at The Economist Group (TEG) through a shared commitment to innovation, independence and rigor in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world.
The Role
We are hiring a Brand Campaign Manager to safeguard The Economist brand across dayâtoâday marketing. You will support the VP of Brand Marketing by keeping copy and creative on brand, managing high volumes of assets, and running a robust brandâvideo pipeline. The role is handsâon, detailâdriven and fastâmovingâideal for someone with sharp editorial judgement and a meticulous eye for consistency.
Responsibilities
- Brand governance (BAU & brand assets): ensure brand voice, standards and messaging are consistent across regions, partners and platforms; act as a critical reviewer for marketing materials; edit/refine copy for tone and clarity; provide guidance to internal teams and agencies.
- Brand video support: manage brand video marketing efforts end to end; partner with Editorial and the inâhouse paid team to maintain a steady pipeline of brandâelevating content; ensure videos perform against ambitious brand KPIs.
- Asset operations: coordinate asset intake, versioning, localisation, accessibility checks, usage rights and archival hygiene; run QA on specs, alt text, captions, credits, legal lines, link tracking; maintain orderly asset libraries and improve findability.
Who You Are
- Experience in brand, editorial or marketing (media/publishing or premium brand a plus).
- Proven copyediting or copywriting skills and comfort enforcing a distinctive tone of voice.
- Razorâsharp attention to detail, strong grasp of brand systems and how assets travel across channels.
- Practical familiarity with asset/workflow tools (e.g., Airtable) and basic creative tools (Adobe, Canva, Figma a plus).
- Calm under pressure; excellent prioritisation; collaborative and diplomatic.
What We Offer
Our benefits package supports wellbeing, growth and workâlife balance, including a competitive pension or 401(k) plan, private health insurance and 24/7 access to counselling and wellbeing resources. We offer lifestyle benefits such as a Work From Anywhere program, generous annual and parental leave, dedicated volunteering days and movingâhome days. You will also receive free access to all The Economist content.
AI Usage Policy
We encourage the use of AI tools to support your application process, but all information you provide must truthfully and accurately reflect your own experience, skills and qualifications.
Brand Campaign Manager employer: The Economist
Contact Detail:
The Economist Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Brand Campaign Manager
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes itâs not just what you know, but who you know that can help you land that Brand Campaign Manager role.
â¨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand marketing and copyediting. We want to see how youâve tackled challenges and made an impactâthis is your chance to shine!
â¨Tip Number 3
Prepare for interviews by researching The Economist and understanding their brand voice. We need someone who can align with our values, so be ready to discuss how your experience fits into our mission and how you can contribute to our brand governance.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with usâso donât hesitate, get your application in today!
We think you need these skills to ace Brand Campaign Manager
Some tips for your application đŤĄ
Show Your Brand Passion: When you're writing your application, let your enthusiasm for brand marketing shine through! We want to see how you connect with The Economist's values and how you can contribute to our mission of driving progress.
Be Detail-Oriented: Given the meticulous nature of the Brand Campaign Manager role, make sure your application is free from typos and errors. We appreciate a sharp eye for detail, so take the time to proofread your materials before hitting send!
Tailor Your Experience: Highlight your relevant experience in brand, editorial, or marketing. Weâre looking for specific examples that showcase your copyediting skills and your ability to maintain a consistent tone of voice across various platforms.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre keen on joining our team!
How to prepare for a job interview at The Economist
â¨Know the Brand Inside Out
Before your interview, dive deep into The Economist's brand values and recent campaigns. Understand their tone of voice and how they communicate with their audience. This will help you demonstrate your alignment with their brand during the interview.
â¨Showcase Your Attention to Detail
As a Brand Campaign Manager, attention to detail is crucial. Prepare examples from your past experiences where your meticulous nature made a difference. Whether itâs refining copy or managing assets, be ready to discuss how you ensure consistency and quality.
â¨Familiarise Yourself with Tools
Get comfortable with asset and workflow tools like Airtable, Adobe, or Canva. If you have experience with these, mention it during the interview. If not, do a bit of research to understand how they work, as this shows initiative and readiness for the role.
â¨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills under pressure. Think of scenarios where you had to prioritise tasks or collaborate with teams. Practising your responses will help you articulate your thought process clearly and confidently.
