Marketing Lead - Sustainability in London

We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.

We are seeking a Marketing Manager based out of our London office who will play a pivotal role in securing delegate attendance and sponsorship revenue for our Trade large scale events portfolio. The successful candidate will develop and execute multiple marketing campaigns, take full ownership of their events’ marketing budgets and coach and mentor a junior marketing executive. Reporting directly into the marketing director, the candidate will play a key role in the development and growth of The Economist Events business unit.

How you will contribute:

• Develop and execute effective marketing campaigns for various events using a range of channels including but not limited to email, print advertising, telemarketing, social media, PPC, etc.
• Create and manage budgets and timelines.
• Manage, train and develop other team members to deliver exceptional events.
• Using tech and data to constantly monitor and optimize the campaign’s performance and ensure the effectiveness of the campaigns to deliver ROI.
• Manage marketing partner relationships with external media publications and industry associations, including identification, outreach, barter negotiations, tracking, etc.
• Work closely with the digital marketing agency to ensure all your paid media campaigns are effective.
• Coordinate front-end, creative production and back-end support for event marketing campaigns.
• Act as a liaison for events marketing across other areas of the events business, including sponsorship, programming and operations, as well as throughout the larger Economist Group.
• Understand and anticipate internal and external customer needs with the ability to think creatively and problem solve efficiently.
• Develop and implement a social media strategy appropriate to the target market and the product.
• Use content marketing to generate leads and increase year-round engagement and community building.
• Manage numerous projects and budgets simultaneously at different stages in their event life-cycle.
• Work with external clients to ensure contractual obligations are executed from a marketing standpoint.

The ideal skills for this role are:

• 3+ years of experience in events marketing.
• A strong understanding of the customer journey, acquisition process and digital marketing channels.
• Outstanding communication skills and able to manage both internal and external stakeholders and clients.
• Tech savvy and digital enthusiast with experience using marketing and analytics platforms (Google Analytics, Eloqua, Marketo, Salesforce, Cvent - or equivalents) and back-end website editing tools like WordPress.
• Innovative and interested in exploring new marketing strategies and thinking creatively about new ways to reach audiences.
• Excellent attention to detail and proofreading skills.

Working Arrangements:

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application:

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer:

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.