At a Glance
- Tasks: Lead creative strategies for impactful events that drive business growth and client engagement.
- Company: Join The Economist Group, a leader in media and information services since 1843.
- Benefits: Enjoy competitive pay, health insurance, flexible work options, and access to exclusive content.
- Other info: Hybrid working model with opportunities for personal and professional growth.
- Why this job: Shape innovative event solutions while collaborating with diverse teams in a dynamic environment.
- Qualifications: Experience in B2B proposals, strong communication skills, and a passion for live events.
The predicted salary is between 63000 - 77000 £ per year.
Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight. Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.
As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.
Economist Enterprise is the B2B division of The Economist Group, bringing together our data, analysis and commercial capabilities in one place. As part of the team, you’ll work at the intersection of insight and impact - helping organisations navigate global economic and geopolitical change, make better strategic decisions, and connect with influential audiences. Our work combines the analytical depth of the EIU with the reach of our media, content, events and client solutions - offering a unique opportunity to shape how leading organisations understand and respond to the world around them.
The role: The creative strategy manager, events plays a central role in developing commercially compelling event solutions that help Economist Enterprise win new business and deepen client relationships. Working across sales and event delivery, this role transforms client objectives into creative, commercially viable event propositions while helping improve the way we develop, position and sell our event offerings.
How you will contribute in this role:
- Lead the strategic development of proposals for bespoke and large-scale event opportunities, translating client objectives into creative, insight-led solutions.
- Partner with sales teams to develop commercially compelling propositions that balance client ambition, editorial integrity, commercial objectives and delivery feasibility.
- Work with partnership strategists and colleagues across Economist Enterprise to develop integrated client solutions that combine events with research, content and other capabilities where appropriate.
- Gather insights from client conversations, proposal outcomes and market trends, making recommendations to strengthen event propositions and commercial approaches.
- Own and continuously improve the proposal development process, ensuring proposals are delivered efficiently and to a consistently high standard.
- Maintain proposal templates, commercial guidance, case studies and other sales materials that enable high-quality, consistent proposals.
- Act as the strategic link between sales, event delivery and partnership strategy teams throughout the proposal development process.
What we’re looking for:
- Experience developing strategic proposals or client solutions in a B2B environment.
- Strong commercial acumen, including pricing, profitability and delivery considerations.
- Experience in live events, or the ability to quickly develop a deep understanding of event design and delivery.
- Excellent written communication and storytelling skills.
- Strong analytical and strategic thinking, using insight to shape recommendations and client solutions.
- Proven ability to influence and build alignment across multidisciplinary teams without direct authority.
- Curious, with a commitment to continuous learning.
- Adaptable, collaborative and highly organised, with the ability to manage competing priorities in a fast-paced environment.
Working Arrangements: The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
AI usage for your application: We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What we offer: Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
We are committed to building and retaining a diverse and inclusive workforce. If you believe you may require accommodations or adjustments at any stage to your hiring process due to disability or neurodivergence, sincerely held religious beliefs or if you require pregnancy-related support, please indicate so below. Should you be invited for any further hiring processes you will be reached out to confidentially for support.
Creative Strategy Manager, Events employer: The Economist Group
The Economist Group is an exceptional employer, offering a dynamic work environment in London that fosters innovation and collaboration. With a strong commitment to employee growth, the company provides extensive benefits including a competitive pension plan, private health insurance, and flexible working arrangements, allowing you to balance your professional and personal life effectively. Here, your contributions are valued, and you will have the opportunity to lead impactful projects while being part of a culture that champions independence and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategy Manager, Events
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Economist Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Economist Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Economist Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Economist Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategy Manager, Events
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Economist Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Economist Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Economist Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Economist Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Economist Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Economist Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.