At a Glance
- Tasks: Create engaging social media content from articles, podcasts, and videos for The Economist.
- Company: Join the innovative team at The Economist, a leader in digital journalism.
- Benefits: Competitive salary of £28,700, flexible work environment, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of digital news and storytelling.
- Qualifications: Experience in writing or publishing, with a passion for journalism and digital media.
- Other info: Work in central London with a diverse and inclusive team committed to equal opportunities.
The predicted salary is between 28700 - 28700 £ per year.
The Audience team is at the heart of The Economist's digital strategy. It distributes our journalism via posts on social-media sites including Instagram, X, LinkedIn, Facebook, Threads, Bluesky, WhatsApp, TikTok and YouTube; through 25 newsletters, 20 of which are exclusive to our subscribers; by sending notifications to multiple apps; and by ensuring that search engines and large language models can locate and recommend our work. Through these platforms we identify our next generation of readers and build relationships with existing subscribers, all while remaining true to our 183-year-old brand.
Audience journalists collaborate with our 300-strong global newsroom to accurately, responsibly and speedily promote our articles, podcasts, videos and special projects. They are innovative, unstoppable newshounds with a deep interest in, and knowledge of, geopolitics, business and finance, as well as how the publishing industry is changing and new forms of distribution for digital news. Their writing is crisp and concise; their attention to detail is superb; and they can quickly master and recall our style guide. They understand how The Economist's coverage differs from that of other publishers, and the risks to our reputation should even a single word be misconstrued.
We are hiring a number of Audience Fellows, on contracts of up to 12 months, ideally joining us between April and July 2026. Fellows, or interns, turn articles, podcasts and other media in every area we cover—from business, finance and geopolitics to science, technology and culture—into punchy, succinct social-media posts that are customised by platform. They work on digital storytelling across several formats, from creating graphics to scripting Instagram carousels and stories or writing polls. They produce newsletters for our own subscribers and for audiences on the likes of LinkedIn and Substack. Generally, they do not make short- or long-form videos, which are handled by a separate department. However, there are opportunities to shadow other teams, and to occasionally pitch articles, during a fellowship.
Qualifications and experience
Some experience of writing or publishing, perhaps through local internships or a university or college newsroom, or by telling engaging stories online. May have gained NCTJ-style training that has introduced them to the ins and outs of journalism and areas such as media law, reporting and style guides. They avoid common mistakes in their applications and show a solid grasp of The Economist, its work and its priority platforms when outlining why they are right for the fellowship. They also know how to stand out from the crowd: last year there were more than 200 applicants.
Eligibility and logistical requirements
All applicants must be based in the United Kingdom to take up the role. They must already be in possession of residency, citizenship or a visa that allows them to live and work in London for their entire 12-month contract, without the need for any additional immigration-related process. This is non-negotiable. We cannot sponsor candidates or wait for any immigration-related decisions: it is not enough to say that you intend to secure a visa in the future.
Work environment and compensation
Our team is expected to attend our main newsroom in central London for, on average, two to three days per week. There will be some out-of-hours working, on a rota basis: typically this would mean one week per month of late (afternoon/evening) shifts and one weekend in about eight, albeit that the news agenda can affect this. Fellows have an annual salary of £28,700.
Diversity and inclusion
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.
Audience Fellows, The Economist in City of Westminster employer: The Economist Group
Contact Detail:
The Economist Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Fellows, The Economist in City of Westminster
✨Tip Number 1
Get to know The Economist inside out! Familiarise yourself with their style, tone, and the kind of content they produce. This will help you tailor your approach and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former Audience Fellows on LinkedIn or other platforms. Ask them about their experiences and any tips they might have. Building relationships can give you insights that set you apart from the competition.
✨Tip Number 3
Show off your creativity! When applying, think outside the box. Create engaging social media posts or mock newsletters that reflect The Economist's brand. This not only showcases your skills but also demonstrates your understanding of their audience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about the opportunity. Don’t miss out on the chance to join a fantastic team!
We think you need these skills to ace Audience Fellows, The Economist in City of Westminster
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand The Economist's audience and what makes our content unique. Tailor your application to show how your skills and interests align with our digital strategy and the platforms we use.
Show Off Your Writing Skills: Your writing should be crisp and concise, just like the posts we create. Make sure your application reflects this style. Avoid fluff and get straight to the point, showcasing your ability to communicate effectively.
Do Your Homework: Familiarise yourself with The Economist’s work and its priority platforms. In your application, highlight specific examples of our content that resonate with you and explain why you think you’d be a great fit for the fellowship.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at The Economist Group
✨Know Your Platforms
Familiarise yourself with the social media platforms mentioned in the job description. Understand how The Economist tailors its content for each platform, and be ready to discuss examples of successful posts or campaigns you've seen or created.
✨Showcase Your Writing Skills
Prepare a portfolio of your writing samples that demonstrate your ability to create crisp and concise content. Highlight any experience you have with digital storytelling or social media engagement, as this will resonate well with the audience team.
✨Understand The Economist's Voice
Research The Economist’s style guide and get a feel for their tone and approach. Be prepared to explain how your writing aligns with their brand and how you can contribute to maintaining their reputation for accuracy and clarity.
✨Be Ready to Discuss Trends
Stay updated on current trends in journalism, especially regarding digital news distribution. Be prepared to share your thoughts on how the publishing industry is evolving and how you can help The Economist adapt to these changes.