We're partnering with a fast-growing British accessories brand with an established customer base across the UK, USA and international markets.
They're looking for a commercially minded CRM Manager to take ownership of customer retention, email, SMS and loyalty, helping turn first-time buyers into loyal, repeat customers.
This is a newly created role with real scope to shape the CRM strategy, build effective customer journeys and drive measurable revenue growth.
What you'll be doing
- Develop and deliver the CRM and customer retention strategy across email, SMS and loyalty.
- Take ownership of Klaviyo, building and optimising automated customer journeys and campaigns.
- Develop customer segmentation and personalised communications to increase repeat purchases and customer lifetime value.
- Manage campaign planning, testing and optimisation across different customer groups and international markets.
- Analyse performance across email, SMS and automation, identifying opportunities to improve conversion, retention and revenue.
- Lead CRM activity for the customer loyalty programme, driving engagement and repeat purchasing.
- Work closely with eCommerce, Performance Marketing and Creative to deliver a joined-up customer experience.
What we're looking for
- Proven CRM, lifecycle or retention marketing experience within an eCommerce or DTC business.
- Strong, hands-on Klaviyo experience, including campaigns, segmentation and automated flows.
- A track record of using CRM to improve retention, repeat purchasing and commercial performance.
- Confident analytical skills, with experience using data and A/B testing to improve results.
- A proactive, commercially minded approach, with the ability to take ownership and build a CRM function.
Experience with SMS platforms such as Attentive, Shopify, loyalty programmes or international retail markets would be advantageous.
Why this one?
An opportunity to take ownership of a newly created CRM function within an ambitious international brand, with the freedom to shape the strategy, test new ideas and make a tangible impact on customer loyalty and business growth.
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CRM Manager in Ferndown employer: The eCom House
The eCom House is an exceptional employer, offering a dynamic work environment in Greater London where innovation and collaboration thrive. With a strong focus on employee growth, the company provides opportunities for professional development alongside a hybrid working model, comprehensive healthcare benefits, and generous holiday allowances, making it an attractive choice for those seeking a rewarding career in eCommerce.
