Brand Activation and Community Manager

Role Overview

As Activation Manager, you will be the face, voice and energy of the brand within the UK on‑trade, with a clear focus on training, activation, content creation and bringing the Duppy Daiquiri to life. This role is not sales‑led. Instead, it is designed to build bartender advocacy, cultural relevance and brand visibility through high‑impact training, competitions, events and on‑trade activation. You will work closely with the Duppy marketing team, Duppy commercial team and Proof sales teams to ensure Duppy shows up powerfully and consistently in venues nationwide.

Key Responsibilities

• Brand Advocacy & On‑Trade Training
• Trade Marketing Activation
• Content, Culture & Community
• Events & Summer Activation
• Working with Proof Sales Teams to help win new business
• Rum Bus Tour – plan and execute the Duppy Rum Bus Tour of 5 major UK cities

Who You Are

Experience & Skills

• Driving Licence and ability to drive a Luton Van
• 2–4 years’ experience in on‑trade, brand activation, content or ambassadorial roles.
• Confident delivering training and speaking to groups in hospitality environments.
• Strong understanding of bar culture, drinks trends and the UK on‑trade.
• Highly organised, proactive and comfortable managing multiple activations.
• Confident capturing high‑quality photo and video content (Phone essential; DSLR desirable).

Personal Attributes

• Energetic, confident and culturally plugged‑in.
• Comfortable behind the bar, behind the camera and in front of a room.
• Passionate about hospitality, shared experiences and bringing brands to life.
• Collaborative, adaptable and happy working evenings, weekends and during peak summer periods.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Food and Beverage Services, Events Services, Wholesale Alcoholic Beverages