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For Companies At a Glance
- Tasks: Join our E-Commerce team to analyze website performance and drive sales growth.
- Company: Dune London is a leading affordable luxury footwear brand with global reach.
- Benefits: Enjoy blended working, 60% employee discount, and 25 days holiday plus bank holidays.
- Why this job: Be part of a friendly culture that values your ideas and promotes personal development.
- Qualifications: 2+ years in web data analysis, strong communication skills, and proficiency in SQL and Power BI.
- Other info: Work in a new sustainable office and enjoy team socials every payday Friday!
The predicted salary is between 30000 - 42000 £ per year.
About us
Dune London is the leading affordable luxury footwear and accessories brand in the UK, with broad distribution across both the UK and internationally. It has 50 stores in the UK and over 100 in 25 countries around the world. The company is entering a period of sustained growth both through additional stores, expansion of sales on its online channels and through third party partners both in the UK and globally. Celebrating its 30th anniversary the group has over the years built an enviable position as the specialist in quality fashion footwear and accessories which has given it a unique position at the high end of the high street.
About the role
Join our E-Commerce team to drive financial performance of Dune website by identifying actionable opportunities for improvement through analysis of websites KPIs, customer behaviour and engagement
The Ecommerce Analyst will generate insight to provide a well-rounded view of sales drivers with analysis on product, stock, marketing channels, promotions, customer metrics and website engagement.
RESPONSIBILITIES:
Reporting and Insight
- Monitor and present insight on website KPI’s to optimise sales opportunity and onsite conversion.
- Work with stakeholders to ensure that all in-house analytical packages are correctly configured to provide robust metrics and insights.
- Deliver innovative insights and actionable outputs.
- Continually analysing the customer journey and shopping behaviour, identifying opportunities to optimise the website performance
- Review industry trends and developments and work with team to determine suitability and potential ROI
Advanced Analytics & Customer Centricity
- Responsible for analysing the user journey, website features and content
- Drive effective customer segmentation and profiling to produce qualified, relevant and timely communications.
- Work closely with stakeholders to optimize conversion through a world-class customer experience.
- Promote the ‘voice of the customer’ across all Dune London business units.
Operations
- Analyse the online sales channels and operating processes to deliver actionable insights to improve key KPIs
- Work with the teams to drive forward an optimisation programme across the online business
- Responsible for analysing the ROI and benefits of any proposed change
- Highlight anomalies, investigate causes and recommend courses of action
- Work seamlessly with other members of the Ecommerce & Marketing team and provide support down to campaign level.
Expertise
- Maintain a strong level of knowledge of all analytical and insight related activity and to be aware of industry developments and innovations at all times.
- Contribute to the overall mission of the department.
- Constantly look for new opportunities and regularly make suggestions as to how things can be improved.
EXPERIENCE / SKILLS REQUIRED:
- Thorough understanding of web data analysis from previous roles with at least two years’ experience and a proven track record of success and delivery
- The ability to translate data into actionable insights and engaging presentations.
- Excellent communication skills, both written and spoken.
- Outstanding presentation skills and the ability to show complex issues in an engaging way.
- Commercially minded and extremely driven.
- Experience of using specialist digital/web tools and software packages (e.g. Content Square, Monatate)
- Experience of using specialist marketing research tools.
- Excellent Knowledge of SQL and Power BI.
- Experience with enterprise analytical tools (e.g. Coremetrics, Omniture, Google Analytics etc.)
- Advanced Excel skills
- Experience in working with, and making sense of large data sets, including unstructured data.
- Knowledge of digital marketing.
- Highly organised self-starter with a high degree of initiative.
- Strategic thinker able to collaborate with a team whilst multitasking and prioritising
About the perks
- Blended working – spreading your time across our office and remote working
- Brand new sustainable office in bustling West London (near Westfield)
- Friendly and open culture with flat structures allowing plenty of opportunity for development.
- Company growth and opportunity; Dune is opening new stores and channels and evolving all the time
- Open-minded company, welcoming thoughts and ideas to be shared
- Working with charitable organisations to help raise funds and give something back. Our current charity partner is Mental Health UK.
- 60% employee discount on Dune products – what’s not to love!
- 25 days holiday (plus the bank holidays)
- Cycle2work
- Company pension scheme
- Life assurance for all team members
- We look after our people
- 3.00 p.m. finish every pay day Friday!
- Team socials and drinks – we like to have fun!
- Access to our employee assistance programme, retailTRUST, who provide loads of resources to support with wellbeing and personal development offer free counselling legal advice and financial guidance.
- Our own Wellbeing Allies – there to talk when you need them.
What happens next?
We will take a good look at your application and if we don’t feel we are right for you, we’ll make sure we let you know but sadly we are not able to give tailored feedback.
If we are excited to find out more about you, we will give you a call and arrange to talk.
A few things that might help:
- Research the brand, the role, your interviewer on LinkedIn; browse our website; and visit a store if you can
- Make sure you have plenty of examples to show off all your amazing skills and experience relevant to this role
Ecommerce Analyst employer: The Dune Group
Contact Detail:
The Dune Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Analyst
✨Tip Number 1
Familiarize yourself with Dune London's brand identity and product offerings. Understanding their unique position in the affordable luxury market will help you tailor your insights and suggestions during the interview.
✨Tip Number 2
Brush up on your analytical skills, especially with tools like SQL and Power BI. Be prepared to discuss how you've used these tools in past roles to drive actionable insights and improve KPIs.
✨Tip Number 3
Showcase your ability to translate complex data into engaging presentations. Practice explaining your previous analyses in a way that highlights your communication skills, as this is crucial for the Ecommerce Analyst role.
✨Tip Number 4
Research current trends in e-commerce and digital marketing. Being able to discuss industry developments and how they could impact Dune London will demonstrate your proactive approach and strategic thinking.
We think you need these skills to ace Ecommerce Analyst
Some tips for your application 🫡
Research Dune London: Take the time to understand Dune London's brand, values, and product offerings. Familiarize yourself with their website, social media presence, and recent news to demonstrate your genuine interest in the company.
Highlight Relevant Experience: In your application, emphasize your previous experience in web data analysis and how it relates to the responsibilities of the Ecommerce Analyst role. Use specific examples to showcase your ability to translate data into actionable insights.
Showcase Communication Skills: Since excellent communication skills are crucial for this role, ensure that your application is well-written and free of errors. Consider including a brief section on how you've effectively communicated complex data insights in past roles.
Prepare for the Interview: If selected for an interview, be ready to discuss your analytical approach and provide examples of how you've optimized website performance in the past. Prepare questions about Dune London's future growth and how you can contribute to their success.
How to prepare for a job interview at The Dune Group
✨Know Your Data Tools
Familiarize yourself with the specific digital and web tools mentioned in the job description, such as SQL, Power BI, and Google Analytics. Be prepared to discuss how you've used these tools in previous roles to derive actionable insights.
✨Showcase Your Analytical Skills
Prepare examples that demonstrate your ability to analyze customer behavior and website performance. Highlight any successful projects where your insights led to improved KPIs or sales conversions.
✨Understand Dune London's Brand
Research Dune London’s history, values, and current market position. Understanding their brand will help you tailor your responses and show that you're genuinely interested in contributing to their growth.
✨Prepare Engaging Presentations
Since excellent presentation skills are crucial for this role, practice explaining complex data in a simple and engaging way. Consider preparing a mini-presentation on a relevant topic to showcase your communication abilities during the interview.
