At a Glance
- Tasks: Lead exciting marketing campaigns that connect with audiences and drive success.
- Company: Join a dynamic media company focused on creativity and innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Be part of a vibrant culture with excellent career advancement opportunities.
- Why this job: Make a real impact in a hands-on role while collaborating with diverse teams.
- Qualifications: 5 years of B2B marketing experience and strong campaign planning skills.
The predicted salary is between 28800 - 48000 € per year.
We’re looking for a Marketing Manager to help us deliver smart, effective campaigns that connect with our audiences and drive commercial success. Reporting to the Senior Marketing Manager and working closely with our Marketing Executive, you’ll play a key role in delivering well-planned marketing activities across our portfolio—including awards, events, digital, and research products.
You’ll be responsible for developing and executing global marketing strategies that grow our customer base, shape product positioning, and support revenue goals. From planning campaigns and working with data to reach the right people, to supporting award entries, event attendance, and sponsorship sales—this is a hands-on, varied role with real impact.
We’re looking for someone with B2B marketing experience, strong campaign know-how, and a collaborative, commercially minded approach. You’ll be working with teams across sales, design, editorial, data, and events—so being organized, proactive, and a great communicator is key.
To thrive in this role, you’ll have solid B2B marketing experience, a flair for campaign planning, and a good head for data. You’ll be working with teams across the business including sales, events, editorial, and design—so being collaborative, proactive, and commercially minded is essential.
Key responsibilities- Support the Senior Marketing Manager in delivering revenue targets across The Drum’s full suite of products and services.
- Plan and execute multichannel marketing campaigns for events, awards, editorial features, and commercial initiatives.
- Develop and deliver effective, customer-focused sales and marketing plans tailored to global and regional priorities, with a focus on growth in the US.
- Create compelling copy and marketing assets in collaboration with the Design team, ensuring alignment with The Drum’s tone of voice and brand guidelines.
- Manage the setup and execution of marketing activations—including email campaigns, landing pages, and other campaign components.
- Collaborate with the Data team to ensure the right audience segments are being reached through the most effective channels.
- Monitor and report on campaign performance, audience engagement, and ROI using relevant analytics tools.
- Work closely with internal stakeholders—including editorial, commercial, design, production, and events teams—to ensure campaigns are aligned with business goals.
- Help shape product positioning and define product packages and solutions for key markets.
- Maintain brand consistency across all marketing touchpoints.
- Build and nurture relationships within the industry, including with customers, partners, trade bodies, and influencers.
- Support audience development and community engagement through targeted outreach and partnerships.
- Actively contribute to the growth of audience, customers, and revenue across all markets.
- Provide on-site marketing support at The Drum’s awards and events when required.
- Perform any other reasonable duties as requested.
- A minimum of 5 years’ experience in marketing, ideally within media, publishing, or a creative agency environment.
- The ability to create and deliver effective, customer-focused sales and integrated marketing plans.
- Strong copywriting and storytelling skills.
- Solid understanding of digital channels and marketing tech (e.g., CRM, SEO, email platforms, analytics tools).
- A creative thinker with a passion for marketing, media, and culture.
- Excellent organizational skills with a proactive, can-do attitude, and the ability to manage multiple projects and meet tight deadlines.
- Strong written and verbal communication skills.
- Excellent interpersonal skills with a team-oriented mindset.
- Analytical skills to interpret data to support decisions.
- Knowledge of Salesforce and Pardot (preferred).
- Experience using Canva and Foleon (a plus).
Marketing Manager in London employer: The Drum
At The Drum, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Marketing Manager, you will have the opportunity to lead impactful campaigns while working alongside talented professionals in a supportive environment that encourages creativity and growth. With a focus on employee development and a commitment to innovation, we offer a range of benefits and opportunities for career advancement, making this an ideal place for those seeking meaningful and rewarding employment in the heart of the marketing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and projects. This gives you a chance to demonstrate your creativity and results-driven approach.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience and any successful campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our team. Be sure to mention specific projects or achievements that showcase your campaign planning skills.
Show Off Your Data Skills:Since this role involves working with data, don’t forget to mention your analytical skills. Share examples of how you've used data to drive marketing decisions or improve campaign performance. We love a candidate who can back up their strategies with numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at The Drum
✨Know Your Campaigns
Before the interview, brush up on your past marketing campaigns. Be ready to discuss specific strategies you used, the results achieved, and how you adapted based on data insights. This shows you have hands-on experience and can deliver effective campaigns.
✨Showcase Your Collaboration Skills
Since this role involves working with various teams, prepare examples of how you've successfully collaborated in the past. Highlight instances where your communication and teamwork led to successful project outcomes, as this will resonate well with the interviewers.
✨Be Data-Driven
Familiarise yourself with key metrics and analytics tools relevant to marketing. Be prepared to discuss how you've used data to inform your decisions and improve campaign performance. This demonstrates your analytical skills and understanding of ROI.
✨Align with the Brand Voice
Understand The Drum’s tone of voice and brand guidelines. Bring examples of your copywriting that align with their style. This will show that you can create compelling content that resonates with their audience and maintains brand consistency.
