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- Tasks: Lead communications and PR for luxury hotels, shaping brand reputation and visibility.
- Company: Join The Dorchester, a top-rated workplace known for inclusiveness and excellence.
- Benefits: Enjoy private medical cover, complimentary hotel stays, discounts, and a robust pension scheme.
- Other info: Participate in vibrant social events and access well-being support.
- Why this job: Become a brand ambassador in luxury hospitality and make a real impact.
- Qualifications: Strong media relations, creative writing skills, and experience in luxury brand communications.
The predicted salary is between 80000 - 100000 £ per year.
Join us at The Dorchester, 45 Park Lane and Coworth Park. The Dorchester has been recognised as one of ‘The Sunday Times Top 10 Best Places to Work for’ in 2024 & 2025 and ‘Hotel of the year – London’ at the 2024 AA Hospitality Awards. We continually strive to build and nurture a culture where inclusiveness is part of our DNA, reflected in our values of passion, personality, respect, working together, and creativity.
As a Director of Communications & PR, you'll love what you do and take pride in taking care of our guests. Our Director of Communications & PR will be the guardian of Dorchester Collection’s brand reputation across our three distinguished UK properties: The Dorchester, 45 Park Lane, and Coworth Park. This role shapes the public voice of the hotels, leading all communication, public relations, social media, and strategic partnership efforts that enhance visibility, protect brand integrity, and position each hotel as a leader in luxury hospitality.
You will act as both a strategist and brand storyteller, developing and implementing comprehensive communications strategies that resonate with UHNWI audiences and align with the overarching vision of Dorchester Collection. This role demands a sophisticated understanding of luxury media landscapes, influencer relations, and brand collaborations, with the ability to navigate reputational challenges with grace and precision.
You will work in close collaboration with the Director of Marketing & Digital, and Global Communications teams, leading media relations, overseeing social media strategy and content, and guiding the positioning of each property across owned, earned, and shared channels. A confident and trusted voice, this individual will serve as a key spokesperson, thought leader, and brand ambassador for the UK hotels.
Essential Skills and Experience
- A strong relationship across key media, agencies, influencer and luxury brand relations.
- Proven track record of designing and executing successful national and international publicity campaigns.
- Exceptional creative writing and editing skills.
- Experience managing high profile social media channels and reputation management skills.
- A dynamic communicator, strategic thinker with a deep knowledge of the luxury landscape.
Our values of Passion, Personality, Respect, Working Together and Creativity guide us each and every day. As a director of public relations, you’ll have the opportunity to bring these to life and continue to create our legacy. Communication is what keeps our departments running perfectly. You have great communication skills with a strong customer service ethic.
What you'll get
- Personal Private medical Cover with BUPA
- Management Bonus
- Complimentary Stays: Enjoy complimentary stays with breakfast at Dorchester Collection Hotels every year.
- Discounts at hotels: Benefit from discounts at various high street and online shops.
- Employee Perks: Enrol from day 1 into the Royal London Private Pension scheme (we contribute 8% towards your pension); Benefit from Seasonal ticket loan, Rental deposit scheme, private financial advice, and Eye care vouchers.
- Training and Development: Advance in your career by accessing various apprenticeships from Level 2 to Hospitality Degree Level 5. We partner with outstanding nationally recognised Apprenticeship providers.
- Social Events: Participate in vibrant social events, including a summer party, winter ball, pub quizzes, and cultural and milestone recognition celebrations.
- Referral Bonus: Earn a £1000 bonus when you recommend a friend.
- Well-being Support: Access immediate well-being advice because we care about our employees.
We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. If you need us to do anything to support you during the recruitment process (such as adjustments to how you apply, alternative formats of information, or adjustments to the assessment process itself), please do call People & Culture team on 02073197011 or email so that we can discuss how we can support you through this process.
Director of Communications & PR in Slough employer: The Dorchester
Contact Detail:
The Dorchester Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Communications & PR in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Director of Communications & PR role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and writing samples. This will help you stand out and demonstrate your expertise in luxury media and brand storytelling.
✨Tip Number 3
Be prepared for interviews! Research The Dorchester and its values, and think about how your experience aligns with their mission. Bring your A-game and be ready to discuss how you can enhance their brand reputation.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and being part of our legendary culture.
We think you need these skills to ace Director of Communications & PR in Slough
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for communications and PR shine through. We want to see how excited you are about the role and the impact you can make at The Dorchester.
Tailor Your Experience: Make sure to highlight your relevant experience in luxury media and public relations. We’re looking for someone who understands the nuances of our industry, so be specific about your achievements and campaigns.
Be Creative: Use your creative writing skills to craft a compelling narrative about yourself. This is your chance to tell us why you’re the perfect fit for the Director of Communications & PR role, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at The Dorchester.
How to prepare for a job interview at The Dorchester
✨Know Your Audience
Before the interview, research The Dorchester and its unique brand values. Understand their target audience, especially UHNWI clients, and think about how your communication strategies can resonate with them. This will show that you’re not just a fit for the role but also aligned with their mission.
✨Showcase Your Storytelling Skills
As a Director of Communications & PR, storytelling is key. Prepare examples of past campaigns where you successfully shaped a brand's narrative. Be ready to discuss how you can elevate The Dorchester’s story and enhance its reputation through creative communication.
✨Demonstrate Media Savvy
Highlight your relationships with key media and influencers in the luxury sector. Bring specific examples of how you've navigated reputational challenges or executed successful publicity campaigns. This will illustrate your expertise and ability to protect and promote the brand effectively.
✨Emphasise Collaboration
The role requires working closely with various teams. Share experiences where you’ve collaborated with marketing, digital, or other departments to achieve a common goal. This will demonstrate your ability to work together and embody the values of respect and teamwork that The Dorchester cherishes.