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- Tasks: Lead communications and PR for luxury hotels, shaping brand reputation and visibility.
- Company: Join The Dorchester, a top-rated workplace known for inclusiveness and excellence.
- Benefits: Enjoy private medical cover, complimentary hotel stays, and generous pension contributions.
- Other info: Participate in vibrant social events and access well-being support.
- Why this job: Become a brand ambassador in luxury hospitality and make a real impact.
- Qualifications: Strong media relations, creative writing skills, and experience in luxury brand communications.
The predicted salary is between 80000 - 100000 £ per year.
Join us at The Dorchester, 45 Park Lane and Coworth Park. The Dorchester has been recognised as one of ‘The Sunday Times Top 10 Best Places to Work for’ in 2024 & 2025 and ‘Hotel of the year – London’ at the 2024 AA Hospitality Awards. We continually strive to build and nurture a culture where inclusiveness is part of our DNA, reflected in our values of passion, personality, respect, working together, and creativity. We believe that a variety of perspectives enriches our culture and drives our success.
We care about your career and are known for having the absolute best people in the industry. When you join us, you start a unique opportunity to become celebrated as the very best in your field. You'll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership.
As a Director of Communications & PR, you'll love what you do and take pride in taking care of our guests. You will be the guardian of Dorchester Collection’s brand reputation across our three distinguished UK properties: The Dorchester, 45 Park Lane, and Coworth Park. This role shapes the public voice of the hotels, leading all communication, public relations, social media, and strategic partnership efforts that enhance visibility, protect brand integrity, and position each hotel as a leader in luxury hospitality.
You will act as both a strategist and brand storyteller, developing and implementing comprehensive communications strategies that resonate with UHNWI audiences and align with the overarching vision of Dorchester Collection. This role demands a sophisticated understanding of luxury media landscapes, influencer relations, and brand collaborations, with the ability to navigate reputational challenges with grace and precision.
You will work in close collaboration with the Director of Marketing & Digital, and Global Communications teams, leading media relations, overseeing social media strategy and content, and guiding the positioning of each property across owned, earned, and shared channels. A confident and trusted voice, you will serve as a key spokesperson, thought leader, and brand ambassador for the UK hotels.
Essential Skills and Experience
- A strong relationship across key media, agencies, influencer and luxury brand relations.
- Proven track record of designing and executing successful national and international publicity campaigns.
- Exceptional creative writing and editing skills.
- Experience managing high profile social media channels and reputation management skills.
- A dynamic communicator, strategic thinker with a deep knowledge of the luxury landscape.
Our values of Passion, Personality, Respect, Working Together and Creativity guide us each and every day. As a director of public relations, you’ll have the opportunity to bring these to life and continue to create our legacy. Communication is what keeps our departments running perfectly. You have great communication skills with a strong customer service ethic.
What you'll get
- Personal Private medical Cover with BUPA Management Bonus
- Complimentary Stays: Enjoy complimentary stays with breakfast at Dorchester Collection Hotels every year.
- Discounts at various high street and online shops
- Employee Perks: Enrol from day 1 into the Royal London Private Pension scheme (we contribute 8% towards your pension); Benefit from Seasonal ticket loan, Rental deposit scheme, private financial advice, and Eye care vouchers.
- Training and Development: Advance in your career by accessing various apprenticeships from Level 2 to Hospitality Degree Level 5.
- Social Events: Participate in vibrant social events, including a summer party, winter ball, pub quizzes, and cultural and milestone recognition celebrations.
- Referral Bonus: Earn a £1000 bonus when you recommend a friend.
- Well-being Support: Access immediate well-being advice because we care about our employees.
We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. If you need us to do anything to support you during the recruitment process, please do call People & Culture team on 02073197011 or email PeopleAndCultureLondon.UK@dorchestercollection.com so that we can discuss how we can support you through this process.
Director of Marketing in London employer: The Dorchester
Contact Detail:
The Dorchester Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Director of Communications & PR role.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in luxury hospitality and PR. Whether it's a blog post or a social media update, let your voice be heard and attract attention from potential employers.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. At The Dorchester, they value passion, personality, and creativity, so think about how you can demonstrate these traits during your chat.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Dorchester Collection family.
We think you need these skills to ace Director of Marketing in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for luxury hospitality shine through. We want to see how your enthusiasm aligns with our values of passion and creativity.
Tailor Your Story: Make sure to tailor your application to highlight your experience in communications and PR. Share specific examples of successful campaigns you've led that resonate with our brand's voice.
Be Authentic: We value personality, so don’t be afraid to let your unique voice come through in your writing. Authenticity is key in connecting with us and showcasing your fit for the role.
Apply Through Our Website: For the best chance of success, apply directly through our website. This ensures your application gets to the right people and shows you’re serious about joining our team.
How to prepare for a job interview at The Dorchester
✨Know Your Brand Inside Out
Before the interview, dive deep into The Dorchester's brand values and recent achievements. Understand their unique selling points and how they position themselves in the luxury hospitality market. This knowledge will help you articulate how your experience aligns with their vision.
✨Showcase Your Storytelling Skills
As a Director of Communications & PR, storytelling is key. Prepare examples of past campaigns where you successfully crafted a narrative that resonated with audiences. Be ready to discuss how you can bring that same creativity to enhance The Dorchester's brand voice.
✨Demonstrate Media Savvy
Familiarise yourself with the luxury media landscape and key influencers relevant to The Dorchester. Be prepared to discuss how you would leverage these relationships to boost the hotel's visibility and reputation. Highlight any successful media campaigns you've led in the past.
✨Emphasise Collaboration and Leadership
This role requires working closely with various teams. Share examples of how you've successfully collaborated with marketing, digital, and other departments in previous roles. Highlight your leadership style and how you inspire others to achieve common goals.