At a Glance
- Tasks: Lead innovative email marketing campaigns to engage supporters and drive donations.
- Company: Join The Donkey Sanctuary, a global leader in animal welfare.
- Benefits: Enjoy 31 days holiday, health perks, and flexible working options.
- Other info: Work in a beautiful location with a supportive team and great career growth.
- Why this job: Make a real difference for donkeys while developing your marketing skills.
- Qualifications: Degree-level education and experience with email marketing platforms required.
The predicted salary is between 30000 - 40000 £ per year.
The Donkey Sanctuary is an international animal welfare organisation, offering care and protection to donkeys worldwide. Our vision is a world where every donkey has a good quality of life, and our mission is to improve the lives of donkeys every day. We will achieve this by transforming the lives of donkeys in need worldwide by fostering greater understanding, collaboration and support, and by promoting lasting, mutually life-enhancing relationships.
These are exciting times for the charity, and we have an excellent opportunity for a proactive and professional team player with outstanding organisational and interpersonal skills and a strong customer service ethic, to join our busy Digital Team. As Email Marketing Coordinator, you will spearhead the creation and implementation of innovative email marketing campaigns that boost engagement and drive conversions. In this vital and rewarding role you will be responsible for the end-to-end email marketing process – from campaign planning, content development, A/B testing, list management, automation, personalisation, performance tracking and reporting.
About you
- Educated to degree level or equivalent in experience.
- Demonstrable experience of managing email send platforms, including building customer journeys and reporting email success metrics, and strong understanding of email marketing platforms and automation tools.
- Expertise in email marketing best practices, including segmentation, deliverability, and optimisation strategies.
- Experience in supporter stewardship communications and journey planning to enhance engagement and maximise lifetime value.
- Excellent written English with experience of writing for the web, along with good copywriting skills and editorial capability – able to manage the content lifecycle, with a keen sense of brand awareness.
- Excellent consultancy skills, able to translate digital terminology and processes into clear and concise language for a variety of stakeholders.
- Solid project management skills – able to organise and manage multiple projects whilst dealing with a number of conflicting demands and timescales.
About the role
- Leading the enhancement and optimisation of our email strategy to boost engagement, increase brand awareness, and drive revenue.
- Simplifying and improving email production processes to boost efficiency across key teams, especially in fundraising and commercial.
- Collaborating with colleagues to create personalised campaign journeys that enhance supporter engagement and lifetime value and to ensure the proper and accurate segmentation of supporter data for all campaigns.
- Collaborating with the Digital Development Manager to design, implement, and analyse campaigns, using a test-and-learn approach to continuously optimise performance and enhance engagement.
- Managing our email welcome journey for e-news sign-ups, and supporting the development of other supporter journeys for a range of audiences across the team.
- Day-to-day management of the email marketing programme, including drafting, building and managing campaigns and automations, and managing audiences.
- Working with colleagues and drawing on existing data to develop insights and understanding about our supporters, and using this information to develop content which is engaging, informative, and which meets supporters' needs.
What we offer in return
- Based in Sidmouth, Devon – an Area of Outstanding Natural Beauty – this is a full-time, permanent contract starting on 17 August 2026, working 35 hours per week, 08.30‑16.30, Monday-Friday.
- The working pattern for this role will combine onsite and home working under our guiding principles for such roles, with onsite attendance currently anticipated to be 1 day per month.
- Life assurance.
- 31 days holiday (including Bank holidays), rising to 34 will each full year of service.
- Wellbeing team.
- Recorded Pilates and Yoga classes.
- Long service awards.
- Healthshield plan – Reimbursement of some medical expenses up to the specified limits per membership.
- Offers, discounts and cashback on shopping, travel and entertainment from participating outlets.
- Access to a 24/7 GP and counselling service.
- Free parking.
- Subsidised restaurant and shop.
Closing date for completed applications: Wednesday 22 July 2026. The Donkey Sanctuary is a Disability Confident Employer. The Donkey Sanctuary is committed to safeguarding and promoting the welfare of vulnerable people (children and adults), and expects all staff and volunteers to undertake this commitment. Applicants will be subject to safer recruitment processes, including an application for a Disclosure and Barring Service (DBS) check where required for the post. The Donkey Sanctuary also participates in the Inter Agency Misconduct Disclosure Scheme and, for relevant posts, may request information from applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. Please note: The Guaranteed interview scheme is only applicable to candidates who consider themselves to have a disability applying for roles based within the United Kingdom.
Email Marketing Coordinator (2245) in Sidmouth employer: The Donkey Sanctuary
The Donkey Sanctuary is an exceptional employer, offering a fulfilling opportunity for the Email Marketing Coordinator role in the picturesque setting of Sidmouth, Devon. With a strong commitment to employee wellbeing, generous holiday allowances, and a supportive work culture that promotes personal and professional growth, you will be part of a dedicated team making a real difference in animal welfare. Enjoy the unique benefits of working in an Area of Outstanding Natural Beauty, alongside a range of health and wellness initiatives designed to enhance your work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Coordinator (2245) in Sidmouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Donkey Sanctuary and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Donkey Sanctuary are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Donkey Sanctuary on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Donkey Sanctuary. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Coordinator (2245) in Sidmouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Donkey Sanctuary. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Donkey Sanctuary:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Donkey Sanctuary’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Donkey Sanctuary
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Donkey Sanctuary will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Donkey Sanctuary, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
