At a Glance
- Tasks: Lead a team to transform data into actionable insights for enhancing customer experience.
- Company: Join a successful retail brand expanding its digital and tech teams.
- Benefits: Enjoy healthcare, pension, bonus potential, and 27 days leave plus bank holidays.
- Other info: Hybrid work model with first-class training and development opportunities.
- Why this job: Make a real impact in a supportive, global organisation with excellent career growth.
- Qualifications: Proven experience in analytics leadership and eCommerce environments.
The predicted salary is between 60000 - 75000 £ per year.
Location: Reading – Hybrid 1‑2 days a week in office.
The Company
Move your career forward within this high‑profile brand. DRC is working with a highly successful retail business expanding its digital and tech teams. You will be part of this inspiring and talented new team in a brand‑new role.
The Role
As a Digital Analytics Manager, you’ll help shape how data is used to improve customer experience and drive commercial performance across digital channels. Reporting to the Digital Analytics and Experimentation Lead, you will work across Digital and Digitech, providing insight to support the digital roadmap and strategy.
Your responsibilities include delivering against the analytics strategy, translating direction into high‑quality execution, and leading a team of analysts to provide actionable insight, clear recommendations, and measurable impact.
What You’ll Do as a Digital Analytics Manager
- Collaborate across teams to deliver high‑impact analytics.
- Lead and develop a high‑performing team, fostering ownership, pace, and accountability, and driving continuous improvement beyond reporting into proactive insight delivery.
- Lead weekly trading analysis to identify performance drivers; translate data into clear insights and actionable recommendations across trading, product, experimentation, and UX.
- Build and maintain processes that embed analysts within product squads, define measurement frameworks, and coordinate with Product, UX, and Engineering to remove blockers.
- Guide the team in working with large, complex datasets; drive automation of reporting, ensure data quality, support scalable analytics across international markets, and manage the data layer and tracking implementations.
- Lead analytics contribution to the experimentation programme, supporting prioritisation and delivery of high‑impact tests.
- Leverage customer segmentation and behavioural insights to identify opportunities for personalisation and optimisation across web.
What You’ll Get
- Healthcare, pension, potential bonus, 27 days leave plus bank holidays, and the option to buy 5 more days.
- Tax Saver tickets, fitness centre access, and subsidised cafeteria.
- Hybrid work model with 1–2 days in office each week.
What You’ll Bring
- Proven experience leading and growing an analytics team in a fast‑paced eCommerce or product‑led environment.
- Experience analysing customer behaviour over time (cohort analysis, retention, customer lifetime value).
- Experience defining and implementing tracking requirements, evaluating data layer structures, using tagging frameworks such as Google Tag Manager, and ensuring data integrity.
- Experience supporting A/B testing, translating insights into test hypotheses, and ensuring data quality for reliable experimentation.
- Technical proficiency with GA4 and/or Firebase, SQL, large‑scale data platforms (BigQuery, Teradata, Databricks); desirable skills include customer segmentation, personalisation frameworks, Python, and multi‑market experience.
- Personal attributes: proactive, ownership, accountability, focus on measurable outcomes, commercially minded, structure, delivery‑focused, strong leadership with coaching.
Why apply
- Hybrid working.
- Bonus structure and strong package.
- Excellent career potential.
- First‑class training and development.
- Supportive and caring environment.
- Attractive, successful, global organisation.
What next
To discuss the opportunity further, please contact Mags Rendle.
Digital Analytics Manager in Reading employer: The Digital Recruitment Company
Join a dynamic and innovative retail business in Reading as a Digital Analytics Manager, where you'll be part of a talented team dedicated to enhancing customer experience through data-driven insights. Enjoy a supportive work culture that prioritises employee growth with first-class training, a hybrid working model, and a comprehensive benefits package including healthcare, pension, and generous leave options. This is an excellent opportunity to make a meaningful impact in a global organisation while advancing your career in a fast-paced environment.
Contact Details:
The Digital Recruitment Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Analytics Manager in Reading
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even reach out on LinkedIn. The more connections you make, the better your chances of landing that Digital Analytics Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've led teams, improved processes, or delivered impactful insights. Let them see the value you can bring to their digital strategy.
✨Prepare for the Interview
Do your homework on the company and its digital landscape. Be ready to discuss how you can help shape their analytics strategy and improve customer experience. Tailor your answers to show you understand their needs and how you fit into their vision.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Analytics Manager in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Analytics Manager role. Highlight your experience in leading analytics teams and any relevant eCommerce or product-led environments. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital analytics and how you can contribute to our team. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Technical Skills:Don’t forget to mention your technical proficiencies, especially with GA4, SQL, and any experience with A/B testing. We love seeing candidates who can demonstrate their ability to work with large datasets and ensure data integrity.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at The Digital Recruitment Company
✨Know Your Data Inside Out
As a Digital Analytics Manager, you'll be expected to have a solid grasp of data analysis and customer behaviour. Brush up on your experience with tools like GA4, SQL, and Google Tag Manager. Be ready to discuss specific examples of how you've used data to drive insights and improve performance.
✨Showcase Your Leadership Skills
You'll be leading a team, so it's crucial to demonstrate your leadership style during the interview. Share examples of how you've developed high-performing teams in the past, focusing on fostering ownership and accountability. Highlight any strategies you've implemented for continuous improvement.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to translate data into actionable insights. Prepare for scenarios where you might need to lead a trading analysis or guide your team through complex datasets. Think about how you'd approach these situations and be ready to articulate your thought process.
✨Align with the Company’s Vision
Research the company’s digital roadmap and strategy. Understand their goals and how your role as a Digital Analytics Manager fits into that picture. During the interview, express your enthusiasm for contributing to their success and how your skills can help shape their analytics strategy.
