At a Glance
- Tasks: Lead the CRM strategy and enhance customer engagement across digital channels.
- Company: Join a leading consumer brand known for innovation and a strong culture.
- Benefits: Competitive salary, flexible working options, and opportunities for career progression.
- Other info: Collaborative role with excellent growth potential in a fast-paced setting.
- Why this job: Make a real impact on customer loyalty and personalisation in a dynamic environment.
- Qualifications: 4-6 years in CRM or lifecycle marketing with strong analytical skills.
The predicted salary is between 28800 - 48000 € per year.
The Organisation:
The Digital Recruitment Company is partnering with a leading multi-site consumer brand operating across the UK & Ireland. This is a large-scale, fast-paced organisation recognised for its strong culture, award-winning marketing team and ongoing investment in digital transformation. The business continues to innovate across digital, product, and customer experience, creating new opportunities to drive deeper personalisation, loyalty, and long-term customer value. You will be joining a forward-thinking brand that encourages creativity, collaboration and high performance, with genuine opportunities for progression.
The Role:
Our client is looking to hire a talented and ambitious CRM Lead to own and deliver the brand’s lifecycle and retention strategy across all digital channels. This is a key hire within the marketing team, responsible for shaping and executing the CRM vision, driving personalisation, segmentation, and customer journey optimisation across app, web, kiosk, and email. You will collaborate with marketing, product, technology and operations teams to ensure customer interactions are timely, relevant and commercially impactful, enhancing engagement, retention and long-term loyalty. The role blends data-driven CRM strategy with creative brand execution and requires someone confident engaging with senior stakeholders, leading cross-functional initiatives and delivering measurable results.
Job Function:
- Own the development and delivery of the end-to-end CRM and lifecycle marketing strategy, from onboarding through to retention and reactivation.
- Lead personalisation and segmentation programmes using data, insight and AI-driven tools to enhance relevance and commercial impact.
- Develop and optimise customer journeys across app, web, kiosk and email, driving tokenisation and identifiable customer interactions.
- Partner with the Performance Marketing Lead to ensure acquisition and retention activity is aligned and cohesive.
- Work closely with product and UX teams to improve customer journeys, conversion and engagement across digital touchpoints.
- Evolve loyalty initiatives in partnership with stakeholders to deliver genuine customer value while driving revenue and sustainable profit.
- Oversee CRM campaign execution across platforms such as Braze, ensuring operational excellence and on-brand delivery.
- Apply behavioural science principles to influence customer decision-making and optimise messaging.
- Lead a robust test-and-learn roadmap (A/B and multivariate testing) to continually improve CRM effectiveness.
- Produce clear, actionable reporting to inform strategic decisions and influence senior stakeholders.
- Maintain data hygiene and accuracy, collaborating with tech/data teams to ensure CRM systems support growth.
- Manage agency partners effectively, ensuring output is strategically aligned and operationally efficient.
This is a highly cross-functional role requiring strong stakeholder management, strategic thinking and hands-on delivery across complex digital ecosystems.
Experience:
- 4–6+ years’ experience in CRM, loyalty or lifecycle marketing within a brand-led or multi-channel environment.
- Strong understanding of CRM platforms (Braze experience preferred) and campaign workflows.
- Skilled in segmentation, personalisation, journey building and performance optimisation.
- Confident analysing data and using insight to inform decisions and improve performance.
- Experience working with behavioural science and customer psychology is desirable.
- Excellent copywriting instincts with an ability to maintain brand tone and emotional resonance.
- Adept at collaborating with product, tech, creative and commercial teams.
- Understanding of digital loyalty mechanics and value-driven customer engagement.
- Familiarity with A/B and multivariate testing methodologies.
- Experience delivering multi-channel journeys across app, web, kiosk and email.
- Strong agency management and stakeholder engagement skills.
- Proficient with analytics tools such as GA4.
- Basic HTML/CSS skills desirable.
- Comfortable working in an agile, test-and-learn environment.
CRM Lead in Guildford employer: The Digital Recruitment Company
Join a leading multi-site consumer brand in Woking, where innovation meets a vibrant work culture. As a CRM Lead, you'll thrive in an environment that champions creativity and collaboration, with ample opportunities for professional growth and development. Enjoy the flexibility of working from home while being part of an award-winning marketing team dedicated to enhancing customer experiences through cutting-edge digital strategies.
Contact Detail:
The Digital Recruitment Company Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lead in Guildford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your skills can enhance their customer engagement. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially in personalisation and segmentation. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace CRM Lead in Guildford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Lead role. Highlight your experience in CRM, loyalty, and lifecycle marketing, and don’t forget to showcase your skills in personalisation and segmentation. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our goals. Be sure to mention any relevant tools you've used, like Braze, and how you've driven results in previous roles.
Showcase Your Data Skills:Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Share examples of how you've used data to inform your strategies and improve performance. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at The Digital Recruitment Company
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM platforms, especially Braze if you can. Brush up on your knowledge of segmentation, personalisation, and journey building. Being able to discuss specific examples of how you've used these tools effectively will show you're the right fit for the role.
✨Showcase Your Data Skills
Prepare to talk about how you've analysed data to inform decisions in past roles. Bring examples of how your insights led to improved performance or customer engagement. This is key for a CRM Lead, so don’t shy away from discussing metrics and outcomes.
✨Demonstrate Cross-Functional Collaboration
This role requires working with various teams, so be ready to share experiences where you’ve successfully collaborated with marketing, product, and tech teams. Highlight any projects where you led initiatives that required input from multiple stakeholders.
✨Be Ready to Discuss Testing Strategies
Familiarise yourself with A/B and multivariate testing methodologies. Be prepared to explain how you’ve implemented test-and-learn strategies in previous roles and what results you achieved. This shows your commitment to continuous improvement and data-driven decision-making.
