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For Companies At a Glance
- Tasks: Lead email marketing strategy and execution to boost engagement and growth.
- Company: Join a global financial firm focused on delivering superior results for long-term investors.
- Benefits: Enjoy potential remote work options and the chance to grow into a permanent role.
- Why this job: Be at the forefront of innovative email campaigns across diverse markets, making a real impact.
- Qualifications: 8+ years in email marketing, ideally in B2B, with a data-driven mindset.
- Other info: Collaborate with teams across 12 markets and stay ahead of industry trends.
The predicted salary is between 43200 - 72000 £ per year.
Job Type: Contract 6 months – Potential to go perm
Salary: DOE
Location: London
The Organisation:
We are working with a global private financial firm, who has been focused on delivering superior results for long-term investors using high-conviction portfolios, rigorous research and individual accountability. As our client has grown the number and type of clients in Europe and Asia, they have built training capability for client partnerships, a learning division. This team caters for the learning requirements of two main client cohorts; financial intermediary banker and advisor networks and institutional clients providing product agnostic tools and resources to support successful client conversations and development.
Role:
The Email Marketing Manager will lead the strategy and execution of email marketing initiatives to drive engagement, retention, and growth. This role requires a deep understanding of marketing dynamics, client segmentation, and data-driven decision-making, ideally in B2B. The incumbent will work closely with cross-functional teams to ensure the delivery of personalized and impactful email campaigns that align with business objectives.
Exciting opportunity to spearhead email marketing strategy and operations at a leading global investment management brand across diverse Asian and European investor segments (institutional, intermediary, retail). Reporting to the Head of Strategy & Client Experience for the region, you'll collaborate with marketing specialists across 12 markets, working closely with content, data and marketing technology teams.
Primary Responsibilities and essential functions:
- Orchestrate the planning and delivery of Asian and European email campaigns, spanning direct response, automated customer journeys, and essential updates, working with a broad range of internal partners.
- Develop and maintain customer journeys and automated workflows to nurture leads and drive conversions.
- Uphold adherence to local regulations, industry best practices, and brand guidelines in all email communications.
- Design and drive execution of targeted, client-centric email campaigns, including newsletters, fund launches, ongoing investment related updates, and funnel support communication to support business goals and enhance client engagement.
- Develop, implement, and oversee marketing automation initiatives and customer journeys aligned with our overarching marketing and business objectives.
- Mentor local marketing teams and external marketing technology providers with a focus on email marketing excellence and ongoing application of best practices.
- Partner with Data and Sales teams on governance of segment marketing data to enable 1:1 personalisation informed by clear client journey maps.
- Lead improvement of current processes around email planning, adequate content selection and copy writing, ensuring emails are fully integrated in our wider client facing activities.
- Track and analyse campaign performance metrics, sharing actionable insights with the wider marketing team.
- Formulate recommendations to enhance campaign effectiveness, establish a data-led mindset, and streamline processes.
- Proactively manage and improve marketing automation workflows, staying ahead of the latest trends and technologies.
- Plan and execute A/B tests to drive improvements in productivity, conversion rates, campaign ROI, and business growth.
- Collaborate with technical teams to resolve any platform-related issues.
- Collaborate with sales and marketing teams to align CRM activities with broader engagement initiatives.
- Continuously learn about industry developments and emerging technologies to ensure our email marketing remains cutting-edge.
Experience and qualifications:
- 8+ years of experience in email marketing and CRM management, preferably in a B2B context.
- Proven track record of developing and executing successful email marketing campaigns, ideally across a multitude of time zones and languages.
- Data-driven mindset, with hands-on experience in extracting actionable insights.
- Experience managing stakeholders across different regions, driving direction and alignment with cross-functional teams.
- Experience using data to measure impact and drive improvement.
- Experience presenting metrics and progress to senior leadership.
- Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
- A proactive approach to staying updated on industry trends, algorithm changes, and best practices.
Email Marketing Manager (London Area) employer: The Digital Recruitment Company
Contact Detail:
The Digital Recruitment Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing, especially in B2B contexts. Understanding what works in different markets, particularly in Asia and Europe, will help you stand out as a candidate who can bring fresh insights to our team.
✨Tip Number 2
Network with professionals in the financial services sector and attend relevant industry events. Building connections can provide you with valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your data-driven mindset by preparing examples of how you've used analytics to improve email campaign performance in previous roles. Being able to discuss specific metrics and outcomes will demonstrate your capability to drive results.
✨Tip Number 4
Prepare to discuss your experience with marketing automation tools and how you've implemented customer journeys in past positions. Highlighting your technical skills will be crucial, as this role requires collaboration with various teams to optimise email strategies.
We think you need these skills to ace Email Marketing Manager (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and CRM management, particularly in a B2B context. Emphasise your track record of successful campaigns and any specific metrics that demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your experience with client segmentation, data-driven decision-making, and how you can contribute to their email marketing strategy.
Showcase Your Data Skills: In your application, provide examples of how you've used data to drive improvements in email campaigns. Highlight any experience with A/B testing and how it has led to increased engagement or conversion rates.
Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, mention any past experiences where you've successfully collaborated with different departments, such as sales, content, or data teams, to achieve marketing goals.
How to prepare for a job interview at The Digital Recruitment Company
✨Know Your Email Marketing Metrics
Familiarise yourself with key email marketing metrics such as open rates, click-through rates, and conversion rates. Be prepared to discuss how you've used these metrics in past campaigns to drive improvements and achieve business goals.
✨Showcase Your Data-Driven Approach
Highlight your experience with data analysis and how it informs your email marketing strategies. Discuss specific examples where you've extracted actionable insights from data to enhance campaign effectiveness.
✨Understand the Audience
Demonstrate your understanding of client segmentation and personalisation. Be ready to explain how you would tailor email campaigns for different audience segments, particularly in a B2B context.
✨Stay Updated on Industry Trends
Express your proactive approach to staying informed about the latest trends and technologies in email marketing. Mention any recent developments you've learned about and how they could be applied to improve email strategies.
