Email Marketing Manager

Email Marketing Manager

Job Type: Contract 6 months – Potential to go perm

Salary: DOE

Location: London

Consultant: Rosie Whelan

The Organisation:

We are working with a global private financial firm, who has been focused on delivering superior results for long-term investors using high-conviction portfolios, rigorous research and individual accountability

As our client has grown the number and type of clients in Europe and Asia, they have built training capability for client partnerships, a learning division. This team caters for the learning requirements of two main client cohorts; financial intermediary banker and advisor networks and institutional clients providing product agnostic tools and resources to support successful client conversations and development.

Role:

The Email Marketing Manager will lead the strategy and execution of email marketing initiatives to drive engagement, retention, and growth. This role requires a deep understanding of marketing dy-namics, client segmentation, and data-driven decision-making, ideally in B2B. The incumbent will work closely with cross-functional teams to ensure the delivery of personalized and impactful email campaigns that align with business objectives.

Exciting opportunity to spearhead email marketing strategy and operations at a leading global invest-ment management brand across diverse Asian and European investor segments (institutional, inter-mediary, retail). Reporting to the Head of Strategy & Client Experience for the region, you\’ll collabo-rate with marketing specialists across 12 markets, working closely with content, data and marketing technology teams.

Primary Responsibilities and essential functions:

• Orchestrate the planning and delivery of Asian and European email campaigns, spanning direct response, automated customer journeys, and essential updates, working with a broad range of internal partners.
• Develop and maintain customer journeys and automated workflows to nurture leads and drive conversions
• Uphold adherence to local regulations, industry best practices, and brand guidelines in all email communications.
• Design and drive execution of targeted, client-centric email campaigns, including newsletters, fund launches, ongoing investment related updates, and funnel support communication to support business goals and enhance client engagement.
• Develop, implement, and oversee marketing automation initiatives and customer journeys aligned with our overarching marketing and business objectives.
• Mentor local marketing teams and external marketing technology providers with a focus on email marketing excellence and ongoing application of best practices.
• Partner with Data and Sales teams on governance of segment marketing data to enable 1:1 personalisation informed by clear client journey maps
• Lead improvement of current processes around email planning, adequate content selection and copy writing, ensuring emails are fully integrated in our wider client facing activities
• Track and analyse campaign performance metrics, sharing actionable insights with the wider marketing team.
• Formulate recommendations to enhance campaign effectiveness, establish a data-led mindset, and streamline processes.
• Proactively manage and improve marketing automation workflows, staying ahead of the latest trends and technologies.
• Plan and execute A/B tests to drive improvements in productivity, conversion rates, campaign ROI, and business growth
• Collaborate with technical teams to resolve any platform-related issues.
• Collaborate with sales and marketing teams to align CRM activities with broader engagement initiatives.
• Continuously learn about industry developments and emerging technologies to ensure our email marketing remains cutting-edge.

Experience and qualifications:

• 8+ years of experience in email marketing and CRM management, preferably in a B2B context.
• Proven track record of developing and executing successful email marketing campaigns, ideally across a multitude of time zones and languages.
• Data-driven mindset, with hands-on experience in extracting actionable insights
• Experience managing stakeholders across different regions, driving direction and alignment with cross-functional teams
• Experience using data to measure impact and drive improvement
• Experience presenting metrics and progress to senior leadership
• Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• A proactive approach to staying updated on industry trends, algorithm changes, and best practices.

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact us at:

Rosie Whelan

+44203 640 2133

rosie@digitalrecruitmentcompany.com

www.digitalrecruitmentcompany.com