At a Glance
- Tasks: Create and implement demand generation strategies to drive leads and revenue.
- Company: Join a global leader in management software making a positive impact.
- Benefits: Enjoy hybrid working, private medical insurance, and extra holiday options.
- Other info: Dynamic environment with a focus on personal growth and collaboration.
- Why this job: Be part of a passionate team innovating for a safer world.
- Qualifications: 4+ years in B2B demand generation with strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Demand Generation Manager
Job Type: Permanent
Location
London Hybrid
Consultant
Mags Rendle
The Organisation
TDRC are excited to be working with a global leader in management software. Their systems play a crucial role in the private security sector as well as within healthcare, retail and within sport.
In this rapidly expanding market, they have sold equipment to the majority of Police Forces in the UK as well as many local authorities and private organisations. It's an exciting time to be joining this firm as they continue to lead the world in the development and application of their technology, with their influence spanning over 40 countries. Their mission to make a positive impact continues to gain momentum.
The Role
Overall purpose: create, develop and implement demand generation strategies and marketing campaigns which generate leads and deliver revenue for the Company in line with defined targets.
Your Responsibilities and Tasks
Demand Generation
Lead on the planning and execution of demand generation activities and campaigns which are aligned with the overall marketing strategy and business objectives, with a focus on lead generation performance and ROI.
Deliver against the demand generation targets as set by the Head of Marketing.
Work closely and collaboratively with the sales and marketing teams in the execution of demand generation campaigns for multiple markets.
Work closely with and lead, as appropriate, the Events Marketing Specialist to drive target audiences to our range of events.
Work collaboratively with the Marketing Assistant to optimise social media content and touchpoints to generate demand.
Work collaboratively with the Marketing Operations Lead to optimise email marketing and marketing automation programmes.
Content and Communications
Create high quality marketing content in a range of formats to generate demand and support marketing campaigns.
Ensure content is shared in the right format with the right audience.
Work closely with and support the Head of Marketing in ensuring content is consistent with the brand guidelines and tone of voice, whilst driving impact and creativity across touchpoints.
Research and develop effective value propositions and content for target accounts as part of Account-Based Marketing (ABM) campaign activity
Campaign Creation and Management
Work closely with the Head of Marketing to create and execute integrated global marketing campaigns which align with the overall marketing strategy to meet targets.
Support the Head of Marketing with ABM execution by delivering high value content which captures and nurtures high potential leads.
Work closely with the Sales teams to optimise conversions across the marketing funnel to improve success from lead to sale, by understanding challenges and blockers and implementing tactics and campaigns to solve these.
Data and Analytics
Use data and analytics such as leads, conversions and revenue to measure and improve the performance of demand generation efforts.
Provide reporting, insights, and recommendations on the performance of demand generation activities.
Proactively identify and resolve challenges within the demand generation process.
Finance, Forecasting and Reporting
Support the Head of Marketing with forecasting the demand generation budgets and targets.
Track the marketing campaign ROI and support the Head of Marketing in managing the marketing budget and spend.
Industry Knowledge
Monitor industry trends and stay up to date on demand generation trends and technologies.
Conduct market and customer research to identify opportunities and challenges.
Attend industry events to build relationships and promote the Company.
Your Qualifications, Technical Skills, and Experience
4+ years’ experience in B2B demand generation role including experience with outbound marketing and inbound lead generation.
Demonstrable success in driving pipeline growth and revenue through integrated campaigns.
Proficiency in sales and marketing technologies – marketing automation, CRM, social media management, and analytical platforms.
Demonstrable campaign success using ABM, event marketing, digital marketing, SEM, email marketing, and marketing automation.
Highly adept at copywriting with ability to create engaging marketing content.
Experience of collaborating with international vendors and teams.
Strong analytical skills with ability to use data to inform decisions and strategy development.
Degree in marketing or related field.
Good working knowledge of Google AdWords, GA4, Salesforce, Pardot, Canva, Asana, Adobe, Creative Suite.
Knowledge of data analysis and visualization tools such as Tableau.
Your Personal Skills and Attributes
High drive and energy.
Ability to work at pace.
Ability to thrive in a fast‑paced environment and work to deadlines.
Excellent verbal and written communication skills.
Team player with ability to collaborate effectively.
Ability to multitask and balance competing priorities effectively.
Rigorous attention to detail with a quality‑first approach.
Excellent project management and time management skills.
Ability to problem solve and make decisions.
Lovely working environment – Great location and welcoming staff.
Private Medical Insurance: Your health matters, and we've got you covered. Birthday Off: Celebrate your day your way – it’s on us. Holiday Purchase: Need more downtime? Purchase up to an additional 5 days of holiday. Employee Assistance Programme: Confidential 24/7 helpline and support for you and your immediate family. Time for You: We value your personal time. That’s why we aim to finish work at 2pm on Fridays. Better Working: We embrace hybrid working and, where it is operationally practicable, we support employees splitting their working time between the office and home. Pension: Plan for tomorrow with our pension scheme via NEST
Why apply
This isn't just about taking on a job—it's about being part of a family that champions change. This company combine their passion for innovation with a genuine desire to make the world safer. Here, every challenge becomes an exciting project, every solution a collective win. Surrounded by a diverse, forward‑thinking team, you’ll experience a culture where ideas flourish, growth is nurtured, and every day is an opportunity to make a real difference. And with an array of benefits tailored to your wellbeing and development, they ensure that while you're taking care of our mission, they will be taking care of you.
Contact
Mags Rendle
0203 640 2133
#J-18808-Ljbffr
Demand Generation Manager employer: The Digital Recruitment Company
The Digital Recruitment Company is an excellent employer, offering a dynamic and flexible working environment in Manchester that fosters creativity and innovation. With a strong emphasis on employee growth, you will benefit from a dedicated learning budget and a supportive culture that values collaboration and professional development. Join us to lead impactful campaigns for a globally recognised organisation while enjoying a healthy work-life balance and comprehensive benefits.
Contact Details:
The Digital Recruitment Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Digital Recruitment Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Digital Recruitment Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Digital Recruitment Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Digital Recruitment Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Digital Recruitment Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Digital Recruitment Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Digital Recruitment Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Digital Recruitment Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Digital Recruitment Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Digital Recruitment Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
